3 Tips From Creatives Post-Pandemic

Written by Becca Miller

Edited by Allison Herrera⁣

The market is changing…& so should you! With the craziness of last year, data has shifted more than ever. More people are now online shoppers & businesses are realizing the potential of working remotely. 

Below, we’ve highlighted three tips about the market that you should consider for your business. 

Shifting Workforce Decisions

About 98% of workers said they’d like to work remotely at least part-time moving forward. Maybe consider setting up a work-from-home schedule that can be easily flexible for different departments. 

Adopting Training & Development Materials

More than 40% of companies have increased efforts to upskill & re-skill employees. This is a great way to keep your employees always learning & increasing their skills to better your business. 

Creating Digital Marketing Content

About 96% of Americans are shopping more online, & 45% of Baby Boomers have increased their digital spending. You know what this means, it’s time to update that website or create a brand new for customers to easily shop your brand. 

Since last year brought many changes to our world, we want to be here for you. We not only provide multiple services, but also many tips & tricks to help you conquer your business goals. Give us a call today – we would love to help you develop a creative strategy based on data & goals!

Digital Advertising’s Rising Revenue

Written by Brittany Pratts

Edited by Allison Herrera⁣

It’s no secret that most of us are glued to our phones. Scrolling through Instagram, checking our messages, watching TikToks, & the list goes on. It’s become part of our daily routine.

You may not even realize it, but digital advertising is an influential aspect of our routine scrolling. We all probably scroll through at least an average of fifty ads a day without even noticing it. It’s inevitable at this point.

During the pandemic, you were on your phone way more than usual (no need to feel bad about it, we all were). But hey, we were quarantined…what else were we supposed to do? While we were sitting on our couches, scrolling through Instagram for hours on end while watching Friends for the fifth time, digital advertisers pounced. This was the perfect opportunity to market brands that couldn’t shine as bright through typical print advertising. 

Digital advertising in 2020 skyrocketed rising revenue in the U.S. by 12% to $139.8 billion (yup, that’s billion with a hard B). It’s almost hard to believe that during a time where everyone was struggling, advertising soared. However, you have to look at the facts: digital video encompassed the highest growth by rising 21% to $26.2 billion. Think of this like every IG Reel you scrolled through and liked or saved because it was a cute product or something you thought was really cool. Think of every ad you watch before a YouTube video. Whether you skip it or not, you probably remember which ones you’ve seen a million times (you will certainly remember those ads on your Target trips). 

Digital ads have an advantage, other than being downright entertaining – they can be more personalized, and this is something that was really focused on in 2020.

Have you ever seen an ad on Instagram that was so perfect for you that it freaked you out a little? Good – it was supposed to. Companies want to show you exactly what you need when you need it. Algorithms, previous searches, what you like, and things you save all show advertisers what you need to see…what you thrive off of.

Since 2020 brought so much sitting at home with nothing more to do than scroll through our phones, advertisers were able to gain A LOT of information on you and your interests. Don’t worry, the information they gather is harmless…advertisers just want to be able to provide you with ads that are relevant to you and your lifestyle. Something as simple as a post you liked can give advertisers a ton of insight on what else you may like. Obviously, if advertisers can get all of this information on you constantly through the day, then they can give you more personalized ads that make you more likely to purchase – and more likely to actually enjoy between scrolls.

Digital advertising is critical to surviving in this day and age. You can’t have a successful business without it. The first thing people do today is search companies (whether it’s through Instagram or YouTube) before walking in or giving them a call. When a social media page comes up, they will obviously click & explore – learning all about the who, what, when and wheres of your brand and its personality.

I can’t even begin to count how many new businesses I have followed during the pandemic. Digital advertising makes it easier to find, follow and support new companies and products than ever before. It’s important to get yourself out there. That’s why digital advertising has been (and still is) so critical during the pandemic.

Even if you are watching a movie, you still pick up your phone every now and then to scroll for a minute. Whether you’re at the grocery store, sitting on the couch, at Target, or even going on your daily walk – digital advertising is constantly in your hands…and it is our job to put your brand in your consumers’ or potential clients’ hands.

What are you waiting for? Here at Uptown Girl Media, we specialize in assisting companies and individuals highlight memories and experiences, while creatively showcasing and expanding their brand and name, by building their credentials and expanding their professional presence. Give us a call, and we can provide a unique visual experience that no one else can reproduce by curating individualized visions selectively and strategically personalized for you.

Albert Einstein Is Our Homeboy

Written by Brittany Pratts

Edited by Allison Herrera⁣

Albert Einstein (supposedly) said that the definition of insanity is doing the same thing over and over again and expecting a different result. Honestly, we couldn’t agree more. That’s why no client or situation here at Uptown Girl Media deserves a cookie-cutter graphic or carbon copy campaign. 

Two snowflakes will never be identical, so think of your strategy in the same way. Let’s break it down. The strategy for a client in one field is not going to deliver the same results for a client in a totally different field. If we make a post for our own Instagram and it does really well on our page, that doesn’t mean it will do just as well on one of our client’s pages. When we create something for a client and it doesn’t do as well as we would have liked or expected, we change it to something that might work better. There are also millions of different vibes, font choices, and colors that might work for some businesses while not working for others. It is extremely important to figure out those branding aspects before you move forward. Your brand is your personality and expresses who you are before a conversation is even initially engaged.

Have you ever noticed that one post you made got a ton of engagement, while a separate post received close to no engagement? Try analyzing why that post did exceptionally well and figure out how you can include those elements more often. If something works, then it works. However, you have to realize that if something REALLY doesn’t work, then it may be time to try a new approach. Doing the same thing over and over again is only going to do one of two things: make your followers bored of the same content all the time or not get you the type of engagement you want. 

Here’s an example: 

One of our clients loves super fun, bright colors. Therefore, for that client, we create bright graphics and even IG Reels that show that they are young and fun. However, if we tried to do that same thing for a more serious business that likes more clean and simple vibes, then it just wouldn’t work. On the other hand, we also cannot expect something that looks very clean and professional to work for a company that does best with color splatters and fun fonts. Along with that, say we were to make a graphic for a company and it just does not perform how we expect. What do we do? Well, we re-evaluate it. We look at data, stats, artistic creativity, etc. We don’t just keep pushing our similar content – we figure out how we can adjust it and make it better for our clients. 

This is why we do something different for every client. No two clients look the same and no two strategies look the same. Your’s shouldn’t either. Even if you’re just a small business starting out, try a few things and see what works. Never get stuck on one idea. Just because you love it, think about if your audience will love it as well. Think about who you are…not what you are.

This is your reality check, babe. Try something new. If what you’re doing isn’t giving you the results you want, approach it in a different way…or give us a call. We’re happy to help!

All About GIFs

Written by Becca Miller⁣
Edited by Allison Herrera⁣

Let’s talk about GIFs baby!⁣

You know, the moving images that we love to send to our friends to express our deepest and truest emotions. These magical little images hold more power than you think, which is why we’re diving into how to step up your GIF game.

First and foremost, we have to set the record straight – it’s GIF with a hard “g”, not GIF with a soft “j” sound. If you take the soft “j” route, it sounds like the peanut butter brand. While, the hard “g” stems from its technical name, graphics interchange format. Therefore, the “g” is pronounced like it is in graphics.⁣

Now that you know how to pronounce it, it’s time to learn how to use them and where to get them!⁣

Just as easy as you can Google that one guy from that one movie, you can Google image search a GIF. So let’s say I search “yay gif”, a variety of different gifs that were created from movies, tv shows, original content and so much more will pop up for use. Below is one of my personal favorites.
You can also use apps like Giphy to find something specific or you just want more variety, either way you’re bound to find a GIF that matches your message.⁣

What are some of the perks of using GIFS? Well, for starters they’re mobile friendly, which we all know that mobile is queen.
But, they also enhance learning for consumers. According to research done by the University of Minnesota, the brain processes images 60,000 times faster than words. So take advantage of a GIF to educate your customers.⁣

Finally, GIFs are just really fun and bring personality to your brand, which help connect your customers to you. Connection with your customers is a key component to keeping them loyal to you or your brand.⁣

Now that we have the basics covered, let’s dive in on how to use these in marketing.
Like we said earlier, GIFs are a great way to introduce your customers to your brand personality. You can use gifs that are already created or create your own! If you create your own GIFs then you have more branding control.⁣

Speaking of creating your own GIFs, turn your products or services into one! Now, not only do you have images and video of your products, but also a GIF that you AND OTHERS can share. Take Nike’s image below, which can be used as a sticker for Instagram stories. This GIF allows Nike’s brand and their new products to be shared when customers use the sticker. Since this image appears to be a woman in a good mood, customers can add that to a story about something special happening to them; and now, this Nike image will be shared by customers and seen by potential customers.
Next, you can use GIFs as ads or in emails! Whoop whoop! We love when we can use trendy imagery for marketing – it can really get the creative juices flowing and appeal to a younger and more engaging audience.⁣

To wrap things up we have one last tip. Use a GIF for highlighting something important. So think about sales or introducing a new product in a different way than you’ve been doing. Take Ann Taylor’s “something big” announcement. The moving letters engage the audience to read the full image instead of just scrolling through or clicking away.
Think you’re ready to take a dive into the GIF world? We’re happy to help you bring your vision to life and create stunning GIFS to help you grow and engage with your customers. Shoot us a call, email or DM today at Uptown Girl Media – we’re ready to work with you!
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