Month: June 2021

• Written by Becca Miller

  Edited by Allison Herrera⁣

  It may come as no surprise that marketing is telling consumers why they should go with you or your brand. Don’t worry, we know that marketing is more complex…we just wanted to keep things simple. This is that blog post. We’re breaking down for you exactly why we’re the best pick for you & your business.

  For starters, we’re locally owned and operated, meaning that you are not just some client on a long list of others. It means that we are working with you in developing and executing your marketing plan. This isn’t a plug and chug kind of partnership. After all, you are the experts in your field, and we’re the experts in ours.

  

  Next, we take your numbers, analyze them, and come up with explanations and recommendations for what your data is telling us. Numbers don’t lie, and we want to be able to understand what they are telling us so we can move forward with an effective marketing strategy.

  

  We are hands on…and we mean it! Now, we’re not as bad as those car warranty calls; BUT, we always want to make sure that we have an open line of communication with our clients. We also keep your marketing plan up to date. For example, we like to keep your social media calendar fluid. So even though we have our strategies laid out, we can always adjust it to meet the needs of this ever-changing world. After all, this past year has been ever changing, and we’ve all learned to pivot at the drop of a hat.

  Next, we’re the most up-to-date, in terms of education and staying on top in our industry. We are constantly evolving and educating our staff. Even within the past couple of years, our digital world and footprints have evolved immensely. Not only do we keep each other accountable for new tools, technologies, algorithms, and everything in between, but we also share these exciting insights with our community! As you can see, we’ve dedicated time and research into crafting exciting new blog posts for our community to learn with us. Sharing is caring!

  

  Finally, we are here for you! We know, this sounds similar to what’s above, but our customer service is above and beyond. We are fully committed to you and your needs, because when you become a client of ours, we then transform into investors of your brand and business. We customize packages and provide you with the ultimate marketing experience that’s perfectly tailored for your business!

  Think you’re ready to work with us? Give us a call and let’s start chatting!

  

Written by Becca Miller

Edited by Allison Herrera⁣

It may come as no surprise that marketing is telling consumers why they should go with you or your brand. Don’t worry, we know that marketing is more complex…we just wanted to keep things simple. This is that blog post. We’re breaking down for you exactly why we’re the best pick for you & your business.

For starters, we’re locally owned and operated, meaning that you are not just some client on a long list of others. It means that we are working with you in developing and executing your marketing plan. This isn’t a plug and chug kind of partnership. After all, you are the experts in your field, and we’re the experts in ours.

Next, we take your numbers, analyze them, and come up with explanations and recommendations for what your data is telling us. Numbers don’t lie, and we want to be able to understand what they are telling us so we can move forward with an effective marketing strategy.

We are hands on…and we mean it! Now, we’re not as bad as those car warranty calls; BUT, we always want to make sure that we have an open line of communication with our clients. We also keep your marketing plan up to date. For example, we like to keep your social media calendar fluid. So even though we have our strategies laid out, we can always adjust it to meet the needs of this ever-changing world. After all, this past year has been ever changing, and we’ve all learned to pivot at the drop of a hat.

Next, we’re the most up-to-date, in terms of education and staying on top in our industry. We are constantly evolving and educating our staff. Even within the past couple of years, our digital world and footprints have evolved immensely. Not only do we keep each other accountable for new tools, technologies, algorithms, and everything in between, but we also share these exciting insights with our community! As you can see, we’ve dedicated time and research into crafting exciting new blog posts for our community to learn with us. Sharing is caring!

Finally, we are here for you! We know, this sounds similar to what’s above, but our customer service is above and beyond. We are fully committed to you and your needs, because when you become a client of ours, we then transform into investors of your brand and business. We customize packages and provide you with the ultimate marketing experience that’s perfectly tailored for your business!

Think you’re ready to work with us? Give us a call and let’s start chatting!

• Written by Allison Herrera⁣

  Don’t sleep on email marketing! Email is potentially the oldest digital marketing channel, but it’s still one of the most effective strategies converting views into conversion. Already using it? Here is a virtual fist bump. But, if you’re not & have no clue where to even begin, here are five (5) steps for creating an email marketing strategy!

  • Define your target audience & create an organic email list
  • Set long-term goals – what purpose will your email serve? Then, create a schedule…consistency is key!
  • Design your email – focus on your message & keep it simple. Have a straightforward design broken up within sections with your most important information at the top
  • Always test your email before blasting or scheduling
  • Measure your performance – check your email’s opens/clicks, audience behavior, E-commerce data, website traffic, etc… Use your data as a driving force in execution!

  

  Don’t forget, email takes time. Email marketing, just like most digital marketing, is never an overnight success – it’s a long game. In order to ensure you’re allocating all of your resources properly, shoot us a call today. We can assist in creating a unique plan specialized for you!

Written by Allison Herrera⁣

Don’t sleep on email marketing! Email is potentially the oldest digital marketing channel, but it’s still one of the most effective strategies converting views into conversion. Already using it? Here is a virtual fist bump. But, if you’re not & have no clue where to even begin, here are five (5) steps for creating an email marketing strategy!

• Define your target audience & create an organic email list
• Set long-term goals – what purpose will your email serve? Then, create a schedule…consistency is key!
• Design your email – focus on your message & keep it simple. Have a straightforward design broken up within sections with your most important information at the top
• Always test your email before blasting or scheduling
• Measure your performance – check your email’s opens/clicks, audience behavior, E-commerce data, website traffic, etc… Use your data as a driving force in execution!

Don’t forget, email takes time. Email marketing, just like most digital marketing, is never an overnight success – it’s a long game. In order to ensure you’re allocating all of your resources properly, shoot us a call today. We can assist in creating a unique plan specialized for you!

• Written by Brittany Prats & Jamie Hanzo

  Edited by Allison Herrera⁣

  Math and Algebra can be super boring, and not much is needed when getting your brand’s social media content in tip top shape. One equation you should always keep in your mind though is Social Media Content + Your Brand’s Demographic = Killer Success. When many think of “marketing,” one of their first thoughts is social media. This can be anything from posts, to social media ads, to videos, and so much more. Those non-marketers might think throwing together a graphic and posting it on all platforms will do the trick, however, this article written by Ayaz Nanji says otherwise.

  The key to social media marketing– some might say the “Golden Rule”– is your target audience and demographic. We learn in this article that each platform (i.e. Snapchat, Instagram, Facebook, etc.) have different strengths depending on which demographic we are targeting. For example, younger adults are more likely to use platforms like Instagram, Snapchat and TikTok. Older adults are found interacting more on platforms like Facebook and YouTube. 

  

  You are probably asking yourself, “Why is this important to my business and the way we market on social media?”. The answer is quite simple– your business will thrive depending on whose eyes see your content.

  Because 76% of adults ages 18-24 say they use Instagram, maybe an ad for a college drinking game might attract the right people on that platform. If you are trying to sell a car, Facebook might be your best option to push your content on. This is because older adults use Facebook, and it’s no secret older adults are more financially secure than younger adults in America. 

  

  The article goes even deeper into demographics by sharing research on the ethnicities of each age group on social media platforms by saying “Some 52% of hispanic and 49% of Black American adults say they use Instagram, compared with only 35% of white American adults.” It is also said that more than half of American adults who have earned a college degree, whether it be a bachelor’s or advanced degree, use LinkedIn. 

  These statistics may seem oddly specific, but they might just be what your business needed to know to succeed. Not sure where to start? Give us a call today…we’re happy to help!

Written by Brittany Prats & Jamie Hanzo

Edited by Allison Herrera⁣

Math and Algebra can be super boring, and not much is needed when getting your brand’s social media content in tip top shape. One equation you should always keep in your mind though is Social Media Content + Your Brand’s Demographic = Killer Success. When many think of “marketing,” one of their first thoughts is social media. This can be anything from posts, to social media ads, to videos, and so much more. Those non-marketers might think throwing together a graphic and posting it on all platforms will do the trick, however, this article written by Ayaz Nanji says otherwise.

The key to social media marketing– some might say the “Golden Rule”– is your target audience and demographic. We learn in this article that each platform (i.e. Snapchat, Instagram, Facebook, etc.) have different strengths depending on which demographic we are targeting. For example, younger adults are more likely to use platforms like Instagram, Snapchat and TikTok. Older adults are found interacting more on platforms like Facebook and YouTube. 

You are probably asking yourself, “Why is this important to my business and the way we market on social media?”. The answer is quite simple– your business will thrive depending on whose eyes see your content.

Because 76% of adults ages 18-24 say they use Instagram, maybe an ad for a college drinking game might attract the right people on that platform. If you are trying to sell a car, Facebook might be your best option to push your content on. This is because older adults use Facebook, and it’s no secret older adults are more financially secure than younger adults in America. 

The article goes even deeper into demographics by sharing research on the ethnicities of each age group on social media platforms by saying “Some 52% of hispanic and 49% of Black American adults say they use Instagram, compared with only 35% of white American adults.” It is also said that more than half of American adults who have earned a college degree, whether it be a bachelor’s or advanced degree, use LinkedIn. 

These statistics may seem oddly specific, but they might just be what your business needed to know to succeed. Not sure where to start? Give us a call today…we’re happy to help!