Month: August 2021

Written by Brittany Prats

Edited by Allison Herrera⁣

Gen Z vs. Millennials. Which group is better to advertise to? Which generation should you market to? Do you need to understand them both?

Well…we have news for you. In order to have an effective campaign, you need to understand & learn from both! Each group brings in new ideas & different points of view that can be critical in creating an effective strategy. Let’s discuss some observations about both groups to keep in mind.

We all know this already, but Gen Z is much more focused on social media than Millenials. Yes, millennials use social media, but if you’re trying to advertise your brand to specifically a younger generation, social media is king. The presence of your brand on social media is what’s going to make that Gen Z-er follow you, interact with you, and buy your product. Don’t even get us STARTED on how important Tik Tok can be for advertising your brand to Gen Z.

I know what you’re thinking – so what do they have in common? They both crave authenticity. Both groups grew up in a time where they can get the answer to any question in a matter of seconds. They will look right through your false ads & rip you apart because of it. Just keep it real & you’ll gain the trust of both generations.

You gotta grab their attention STAT. Millennials have a twelve (12) second attention span & Gen Z only has an eight (8) second attention span. You either have to make a really intriguing ad or put your call to action at the forefront of it. They’re not going to sit there for a five (5) minute video about why your product is the best. They want it in a quick, to the point form.

It’s all about the experience for both groups. You can have a great product, but if your customer service is bad or your website is hard to navigate, you just lost a customer. Both Gen Z and Millennials want that seamless experience. Give that to them & you’ll have a customer for life.

At face value, Millennials & Gen Z seem VERY different, but trust us, for marketing purposes they’re pretty similar. They both care about short form, experiences, brands supporting causes they care about, and they just want you to be honest about your product. It is vital to have an understanding of both generations, and in today’s industry, you can’t really rule one of them out.

Don’t know how to advertise to both at the same time? We got you! Just give us a call and we’ll help you figure out what works best for your brand to attract the younger generations.

Written by Brittany Prats

Edited by Allison Herrera⁣

I’m sure we’re all wondering how to get consumers to truly connect with your brand. Something that consumers connect to the most is authenticity. Creating an authentic experience for your consumers is crucial in establishing that relationship of trust.

While Marketing can easily become inauthentic at times, it’s important to always steer back to that idea of authenticity. You want your consumers to trust your brand – this makes them speak highly of you to bring in more customers, and more importantly, makes them come back. It can be hard for marketers to figure out how to be credible in a community that is filled with so many opposing forces…so let’s break it down!

There was a new study in the Journal of Marketing that explained the way a consumer determines authenticy with six characteristics: accuracy, integrity, legitimacy, proficiency, connectedness, and originality. While these are all pretty straightforward, it’s important to fully understand them and to (try) to keep them integrated in every strategy. Including these elements in everything you do will build your brand’s credibility, which creates a more trusting relationship with your consumers. What happens when you combine your brand being seen as credible and trusting? AUTHENTICITY!

So…what’s the moral of the story? Always keep the characteristics of accuracy, integrity, legitimacy, proficiency, connectedness, and originality in everything you do for your brand. This will help consumers view your brand as authentic; and, thus, make YOU their go-to brand. We know this might be hard to ALWAYS have in the back of your mind, but let us do the work for you. At Uptown Girl Media, we always have these characteristics at the forefront of every strategy we do.

If you’re worried about always making sure you’re being your most authentic self, give us a call! We’ll help you create an authentic strategy that keeps your consumers coming back for more. Let us showcase your most authentic self through our original & organic strategies!

Written by Brittany Prats

Edited by Allison Herrera⁣

I’m sure we’re all wondering how to get consumers to truly connect with your brand. Something that consumers connect to the most is authenticity. Creating an authentic experience for your consumers is crucial in establishing that relationship of trust.

While Marketing can easily become inauthentic at times, it’s important to always steer back to that idea of authenticity. You want your consumers to trust your brand – this makes them speak highly of you to bring in more customers, and more importantly, makes them come back. It can be hard for marketers to figure out how to be credible in a community that is filled with so many opposing forces…so let’s break it down!

There was a new study in the Journal of Marketing that explained the way a consumer determines authenticy with six characteristics: accuracy, integrity, legitimacy, proficiency, connectedness, and originality. While these are all pretty straightforward, it’s important to fully understand them and to (try) to keep them integrated in every strategy. Including these elements in everything you do will build your brand’s credibility, which creates a more trusting relationship with your consumers. What happens when you combine your brand being seen as credible and trusting? AUTHENTICITY!

So…what’s the moral of the story? Always keep the characteristics of accuracy, integrity, legitimacy, proficiency, connectedness, and originality in everything you do for your brand. This will help consumers view your brand as authentic; and, thus, make YOU their go-to brand. We know this might be hard to ALWAYS have in the back of your mind, but let us do the work for you. At Uptown Girl Media, we always have these characteristics at the forefront of every strategy we do.

If you’re worried about always making sure you’re being your most authentic self, give us a call! We’ll help you create an authentic strategy that keeps your consumers coming back for more. Let us showcase your most authentic self through our original & organic strategies!

Written by Blake Ecuyer

Edited by Allison Herrera⁣

Your Brand is everything when you are a business. Your logo, color, and (most importantly) your name are things consumers see, hear, and recognize. Brand nicknames, however, create an even deeper connection to a brand than before.

Nicknames foster a sense of community and give brands a cool aspect among the masses. Many brands such as McDonalds, Buffalo Wild Wings, Chevrolet, and more, all have nicknames for their brands. They are also fun and easy to say with friends, family and/or even strangers. For example, McDonalds is referred to as MickeyD’s, Buffalo Wild Wings is known as Bdubs, and people call Walmart by the name of Wally World.

Now, when brands try to use the nicknames for their businesses in advertisements, it can pop the bubble around the nickname by taking the casualness and naturally developed nicknames for things. Merely trying to capitalize on nicknames of the brand loses a piece of its identity. For brands, it is all about fostering the culture around these nicknames instead of flat out trying to put them in a box.

Popular research shows that when marketers successfully strategize and utilize popular nicknames, brand presence becomes maximized within digital landscapes, which includes a boost in SEO & social media profile management. Think you’re ready to give your brand a glow up? Let’s chat – we would love to help you out. Email us today at contact@uptowngirl.media for a customized brand + marketing plan.

Written by Blake Ecuyer

Edited by Allison Herrera⁣

Your Brand is everything when you are a business. Your logo, color, and (most importantly) your name are things consumers see, hear, and recognize. Brand nicknames, however, create an even deeper connection to a brand than before.

Nicknames foster a sense of community and give brands a cool aspect among the masses. Many brands such as McDonalds, Buffalo Wild Wings, Chevrolet, and more, all have nicknames for their brands. They are also fun and easy to say with friends, family and/or even strangers. For example, McDonalds is referred to as MickeyD’s, Buffalo Wild Wings is known as Bdubs, and people call Walmart by the name of Wally World.

Now, when brands try to use the nicknames for their businesses in advertisements, it can pop the bubble around the nickname by taking the casualness and naturally developed nicknames for things. Merely trying to capitalize on nicknames of the brand loses a piece of its identity. For brands, it is all about fostering the culture around these nicknames instead of flat out trying to put them in a box.

Popular research shows that when marketers successfully strategize and utilize popular nicknames, brand presence becomes maximized within digital landscapes, which includes a boost in SEO & social media profile management. Think you’re ready to give your brand a glow up? Let’s chat – we would love to help you out. Email us today at contact@uptowngirl.media for a customized brand + marketing plan.