Brand Personality

Written by Brittany Prats

Edited by Allison Herrera

How would you describe the person you just swiped right on to your best friend? Probably the same way you describe brands like Adidas or Dior to your best friend, whether you realize it or not. Try to picture whether you would swipe right or left on a brand you’ve encountered recently. We all have our own opinions (good or bad), and that too can shape a brand’s personality. Let’s be a little honest here, ask yourself how you talk about your ex boyfriend/girlfriend. All of your friends are going to rally around you & start thinking a certain way about them based on what you say.

The same thing happens for brands. If you’re saying one thing about a brand that can sway other people’s perception, then that brand’s perceived personality is altered. This is why it’s absolutely crucial for a brand to establish it’s values and stick to them, in order to form a personality relevant to them. Let’s examine a couple of brand personalities we know best:

  1. Uptown Girl Media – I mean, come on, you had to have known we were going to talk about our own brand personality!
    • Our brand is most focused on sincerity. Sincerity in a brand’s personality means the brand is trustworthy, honest, authentic, but also cheerful. At Uptown Girl Media, we will always be your biggest cheerleader, though we will always be honest with you and helpful in any way possible. The softer pink tones seen throughout our content displays that idea of being happy and excited at all times, but not too bold in a way that is in your face.
    • If Uptown Girl Media was a person, it would be that girl who constantly knows everyone in a room – and is strangely friends with them all. She grabs brunch every Sunday with her friends, but always extends the invitation to new people. She was captain of the cheer team in high school, and still to this day cheers on her favorite teams…no questions asked! She is the girl who lifts your spirit with one quick smile and a simple “hello” at the local Rouses, with a compliment in one hand and a latte in the other. You can call her at 3:00 a.m. to come bail you out of jail – and without any questions, she absolutely will. But, she’s also the girl you know you can scream the ten minute version of “All Too Well” with and not be judged for a second…because she also hates your ex-boyfriend for breaking up with you. No matter what the circumstances are. She is your ride or die – your biggest advocate, and she is always there to help you in a time of need. She pushes you to be the best to your potential and doesn’t mind sharing a few of her tips and tricks in a weekly blog post to help you get there. 😉
  2. Table & Tap – We love our Table & Tap weekends, where we can experience a Saturday night out & then brunch in the morning – all in one place!
    • Table & Tap is clearly focused on giving that experience of excitement. A brand’s focus on excitement means that their personality is based around being bold, passionate, enthusiastic, and always down for a good time. Table & Tap really focuses on being a place where you can be bold and be yourself. They make themselves stand out from other bars, in order to really bring out that excitement within their customers. Whether it’s through their bold colors throughout their content/marketing or whether it’s through consistent enthusiasm for every event they house, Table & Tap’s personality is displayed in every little thing they do.
    • Table & Tap as a person is that guy who lives every day as if it’s always Saturday night! He is always dressed in darker colors – no need for coffee when it comes to this dude,  but he is always ready for a good time with his buddies. He is always the life of the party, even if it’s a random Tuesday night. He is bold, and always excited about what he and his friends are doing. He may or may not be the guy who gets pumped to & yells the lyrics to every Drake song…with zero amount of shame!
  3. NOLA Discount Pharmacy – What else can we say besides that they’re the best in the pharmacy biz? That’s really all the information you need to describe NOLA Discount’s personality.
    • They are an amazing display of competency within a brand’s personality. Competency within a brand’s personality is best described through dependability, intelligence, and conscientiousness. NOLA Discount isn’t going to upcharge you on your prescription, and they certainly aren’t going to steer you the wrong way. They won’t make you wait three hours for a prescription that takes only ten minutes to fill. Through how they act in store and through their social media, they display how dependable they are and how successful they are in their field, framing their personality in an effective way. Their content and ads use the colors purple and yellow which represents the wisdom they hold, but also the joyfulness they inherit through helping their customers. Also, the use of LSU’s colors purple & gold help to represent just how proud they are to be a locally owned & operated business and how they love serving the local community! Their content is very joyful, while also showing that they have been in this business for a long time and are here to truly help their customers.
    • If NOLA Discount was a person, they would be the smartest girl in high school who was also voted “most friendly”. She is always put together, has friends in every clique, and makes sure she tells everyone hello. She was president of every single club and had a 4.0 GPA all throughout high school and college. She never seemed stressed and was always down to help anyone in need. She’s best friend status – you know you can always count on her and that she would never let you down. If you called her crying about a boy, she would drop everything and come over with candy and ice cream (only from NOLA Discount Pharmacy) to console you. She loves shopping, but tends to only buy from small, locally owned businesses. If you ask her to do something, she will do it within fifteen minutes or less because she hates making people wait…but loves helping however she can. She works long hours but never complains, because she always has a coffee in hand from a local cafe. You trust her opinion on everything she recommends because you know that she would never steer you wrong.
  4. Dior – Dior is one of those brands that people long to own something from.
    • When someone says they own a Dior bag or a Dior bracelet, people are stunned. Why is that? Well, that is because Dior has established itself as a brand of sophistication. A sophisticated brand portrays confidence, composure, and especially elegance. Dior creates a sense of luxury, and the brand pushes the idea of confidence and elegance through their products, like a bag or sunglasses. Through the softer colors displayed on their advertisements and content, they show the idea of how subtlety is beautiful and elegant – making you truly stand out from the crowd.
    • If Dior was a person, she would be the showstopper – the one who walks in a room and everyone turns their head to look. She’s the It-girl people envy and want to be. She only shops at Canal Place and spends her days drinking mimosas at brunch with her elite friends (more champagne than orange juice…duh). She works out at an exclusive gym and does all of her grocery shopping at Whole Foods…WITHOUT EVEN LOOKING AT PRICE TAGS! But, she isn’t in your face about her designer items. She typically has on only one statement piece revealing that she is subtle, yet luxurious. Her wardrobe consists mostly of neutrals. She is kind and makes sure she smiles and waves at everyone she sees while out and about. She enjoys giving back to the community by donating unused items to local charities. She enjoys a night on the town with a cocktail in hand and heels on, and she doesn’t mind stopping at Carousel Bar for a few drinks after dinner. She always smells good, is the best dressed in the room, and makes everyone love her for her personality that’s just as bubbly as a bottle of champagne.
  5. Jeep – #JeepLife baby! Everyone knows the Jeep brand, & everyone knows the culture and personality behind Jeep.
    • Jeep as a brand very clearly establishes itself through ruggedness. Rugged brands have traits that include displaying toughness, athleticism, outdoorsiness, and reliability. Jeep positions itself by constantly portraying themselves as a rugged, outdoorsy, all terrain vehicle. This is shown throughout their social media and advertisements where you would be incredibly hard pressed to find a jeep on a normal, paved road. Jeep keeps their consistency by displaying their vehicles in off road situations and by making sure that the message being displayed is always that they are ready for adventure no matter where you are.
    • If Jeep was a person, it would definitely be the guy who invites you on a date to go rock climbing in his Patagonia shorts. He spends most of his money at Massey’s, even though his mom urges him to dress better – aka no more “gym” clothes. Although he drives a Jeep, he prefers biking everywhere. He even has a canoe strapped to his vehicle “just incase”. This guy eats clean, but he loves a good steak! He is always down for a road trip, loves adventure, and is always outdoors more than he is indoors.

Now, I know you’re probably like “Okay, cool…but what’s the point”. Well, by having a strong brand personality, your brand can better connect to your audience. Strong brand personalities give your brand human-like qualities, making it easier to connect with your consumers on a whole new level. They want to be a part of that personality, thus want to be a part of your brand by supporting you. However, you have to make sure that you are staying consistent and being true to the personality you’re setting for your brand. If it starts to get confusing for your consumer, they’ll lose interest. Establishing that consistency is key when creating your brand’s personality. Something to always keep in mind is to picture your brand as a person…would you swipe right?

Still confused or feeling like you might end up swiping left? THAT’S OKAY! We’re here to help. Brand Personality is a huge part of establishing your brand as a whole, so contact us today if you’re feeling lost.

Email List Growth Tactics

Written by Allison Herrera

Email marketing is not dead. I know you’ve heard us say that from time to time; but with the Holiday season just days away, email is your best friend. We want to set you up for success during this busy time of the year with three email list growth tactics.

1. Create incentives, free downloads or useful tools so people have a reason in giving you their email address.

This could be any form of premium content, such as free webinars, templates, discounts, etc., which many people find valuable enough to give out their email address.

 

 

 

 

 

 

 

2. Run creative email marketing campaigns.

Did you know emails save as a lead- and/or contact-generating channel? Every time someone forwards or shares your emails, your database is expanded…which is why running creative marketing campaigns are crucial!

Already have a large database? I’m sure some of your contacts are now stale 🙁 BUT, that’s okay! I highly recommend running a re-engagement campaign.

3. Include sharing buttons inside your emails.

Adding a “share” button on your email is perfect for recipients who want to share your content with others who would also resonate with it! A sharing button makes forwarding emails to friends & colleagues easy.

If you’re thinking about buying email lists, here’s a pro-tip: DO NOT DO IT. When focusing on your audience, organically growing your email list keeps you on top as a credible company with genuine relationships.

 

 

 

 

 

 

 

Below are seven reasons for not buying email lists. 

  1. You’ll violate the rules of consent under GDPR.
  2. Reputable email marketing services don’t let you send emails to lists you’ve bought.
  3. Good email address lists aren’t for sale.
  4. People on a purchased or rented list don’t actually know you.
  5. You’ll harm your email deliverability and IP reputation.
  6. You can come across as annoying.
  7. Your email service provider can penalize you.

Need help boosting your email marketing game? Contact us today! We’re ready to support you just in time for the holidays.

Add Yours

Written by Allison Herrera

If you’ve been on Instagram lately, you’ve most likely noticed a new “Add Yours” sticker feature! This new sticker feature is unlike any other on the app.

The “Add Yours” sticker promotes the core existence of social media – community engagement. This feature also boosts brand exposure. This sticker is exactly as it sounds: you add your own content in accordance to the prompt shared by a user. The “Add Yours” sticker is essentially a fun way which users can create viral chains of content within Instagram through responding to other users’ stories.

 

 

 

 

 

 
For example, a users with access to this feature can post a story with a “Add Yours” sticker highlighting a custom prompt for their community, such as “outfit of the day”. This then guides followers in adding their own outfit of the day picture via the feature by simply pressing on the sticker & sharing it on their own stories – swiping up to add media from their camera roll.

 

 

 

 

 

 

 
As for brand exposure, a chain reaction begins every time a user shares an “Add Yours” sticker on stories. When an account shares an “Add Yours” sticker, the original creator’s name shows up on every single participant’s shared sticker. This is a big deal in terms of brand exposure; because if you’re the original creator, your name is circulated on every account interacting with your “Add Yours” sticker. This means hundreds of thousands of accounts could potentially see your “Ask Yours” sticker & discover your profile. This is also a gateway for conversation starters, as you can see which of your followers are joining in on the chain.

 

 

 

 

 

 
The “Add Yours” sticker primarily focuses on building community; so even if the Instagram gods haven’t graced your profile with this feature yet, you can still participate in the “Add Yours” sticker chain as you see them develop on stories! While Instagram rolls out this feature on more & more accounts, now is your opportunity to flourish in creativity & implement this sticker into your social media strategy. So, jump on this chain reaction!

Not sure how you can take advantage of social media or this new feature? Hopping on board with new Instagram trends are easy & painless with our assistance. Contact us today, & we will develop a customized game plan for you!

Uptown Girl Media in Paris

Written by Allison Herrera

Emily in Paris is taking Netflix by storm. The 10-episode rom-com series starring Lily Collins features an American digital marketing/social media coordinator whose job transfers her abroad from Chicago to Paris to bring an “American point of view” to a French marketing agency. Emily in Paris was an easy, breezy watch for some viewers; whereas, for others, it was like forcing a cheap bottle of Bordeaux down one’s throat. Why? Because as Emily continues to live her best life on social media through bad selfies and generic hashtags, this show reveals how many people have zero concept in what strategizing social media entails, especially when utilizing it for business gains.

The amount of work, attention and engagement unpaid and aspiring influencers work for their social media strategy and content is millions and millions of times more than what Emily puts in. We understand that this is just a Netflix series, but it glamorizes our job and makes it seem simple to those who lack an understanding of what really goes on behind all of our hard work. Without proper planning, strategy or unique and captivating content, social media success is certainly not overnight. These are the areas where Emily continuously has us waving red flags…

Followers

Emily begins the show with her Instagram handle as her own name and only has forty-eight (48) followers, which is a hard pill to swallow. No 20-something-year-old who has Emily’s personality, background in marketing and is a social media whiz possesses such a pathetically small following. But, then again, we don’t know this chick’s life.

When she steps foot in Paris, she changes her handle to @emilyinparis, which is where she begins growing her account. In less than 24 hours, she grows her social media account to 200 followers after taking touristy photos of cheese, croissants, children playing, etc. And after a few short weeks, Emily is deemed as an “influencer”. Influencers might scoff at this, because it takes more work and time than Emily displays in attaining this status. This alludes that grabbing the attention of over 25,000 strangers and several notorious brands in merely a few short weeks based on basic (or ringarde, as a snobby French designer refers to Emily at one point) content is nearly impossible.

Posts

Remember the word ringarde mentioned above? Yep, Emily’s posts are ringarde AF. Her account resembles what was once popular on Instagram when the app first came out – basic, unedited photos of objects, food and strangers just living their lives taken on an iPhone camera. Let’s be real…this kind of content wouldn’t (and shouldn’t) attract thousands of people to her account. Honestly, how does someone get over 1,000 followers in ONE MORNING after posting THIS?

Or perhaps this photo of CHEESE. In LESS THAN ONE HOUR, Emily gained over 3,000 followers from a PICTURE OF CHEESE.

I read a quote the other day that states that in Emily in Paris, “The portrayal of what performs on social media, and Emily’s ‘knack’ for the platform, is honestly disrespectful to anyone who has ever been tasked with creating content.” Although we would have watered that down just a tad, we couldn’t agree more. Are we upset about the show? Nah…just maybe her trash captions.

Captions

This criticism goes past Emily’s “content”. Her clichéd captions are garbage. I’m sorry, but someone had to say it. For example, how am I supposed to get on board with a caption like THIS?

Should we even bring back that horrid “chiseled abs” caption we already blessed you with?! Yep…I think so.

If you didn’t already know, snapping photos, typing out captions on the spot and posting on a whim makes every social media marketer CRINGE. She just fires off content and captions right on the spot, which is nothing short of chaos in a social media connoisseur’s world. Emily is obviously unaware (or unconcerned) regarding…

  • Optimal times of day to post for your audience
  • Strategies behind adding tags and locations
  • HASHTAGS!

This now brings us to the subject of hashtags. For the love of God, Emily, hashtags increase engagement. If this chick knows anything about social media, she should know the strategy and intention behind hashtags, yet she uses ones that not a single soul would engage with.

These captions and hashtag choices feel like Emily took a crash course on “how to be cool through social media” from an out of touch boomer who is trying to re-live her high school glory days while learning TikTok dances in her spare time. Instead, Emily is painted as a young millennial with a career in digital marketing and social media galivanting Paris. LOLZ. Of course, if this was a show reflecting real life, her ringarde posts would piss off Parisians one by one, as I assume Parisians are already annoyed with American posts glamorizing the Eiffel Tower and macarons.

Social Media Presence

Emily’s engagement is so inauthentic that it feels almost as if it is run by bots. Proposing that Emily’s audience growth is organic and that she practices what she preaches when it comes to engagement is as possible as Gumbeaux becoming the next quarterback for the New Orleans Saints – 110% unlikely. As I mentioned, her posts would have been the peak of existence when Instagram first developed; but when viewed in 2020, her engagement seems offsetting, as if she is a socialization experiment.

In Conclusion

Emily may perhaps appeal to an American audience, as she plays off of French clichés. But if you’re starting a new Instagram account in 2020, you have to distinct yourself from the millions of other women dying to become influencers. Personally, I don’t see her excelling through this account. When it comes to her career, though, Emily’s ideas aren’t half bad…but, they are certainly half baked. And, in the real world, she would need to show some KPIs before executing any plans.

So, perhaps Emily Cooper doesn’t understand social media management, but the verdict still stands…we love Emily in Paris. Everything about this show has a hint of laughable, unrealistic elements, which adds to her lack of her social media knowledge. Think about it, who in her position can afford a different designer piece every day or has a fling from a smoking hot Parisian neighbor in her same apartment building? The list goes on…but, one thing is for sure – we’re already anticipating Season 2!

**If you have any questions regarding what social media management and strategy actually entail, feel free to shoot us an email at contact@uptowngirl.media – we would love to chat with you.

2021 Holiday Marketing Shifts & Tips

Written by Allison Herrera

Winter is coming. But, really. We’ll trade out pumpkin everything for the scent of pine needles & sugar cookies in just a few, short weeks. & with winter comes the holidays.

This year in the United States, we can expect a quite different holiday season…especially in South Louisiana (thanks, Covid 19 AND Hurricane Ida). There’s many moving factors in terms of consumer behavior & the holiday shopping season. Lucky for us, Google and Boston Consulting Group conducted a series of surveys in regards to just that!

Their studies reveal that over 80% of consumers are seeking out in-person shopping experiences. When the pandemic initially hit, we observed a dramatic shift toward e-commerce. Retailers were practically forced to move to e-commerce or face the consequences of dying as a business. But, don’t put all your eggs in a basket when it comes to only selling online. As people yearn for more in-person experiences again, studies reveal that only 14% of U.S. shoppers say they will not shop in-stores this holiday season.

What does this mean? Well, it certainly doesn’t mean pull out of marketing – especially digital marketing. Instead, these numbers simply imply that a stronger look at your ad campaigns call to action (CTA) & social media strategy as a whole. Right now, companies should strongly focus on marketing the consumer experience & customer service – especially in terms of replying to direct messages on social media.

Studies from Sprout Social reveal that growth is expected across all social media platforms – Instagram in particular. They are predicting that Instagram messages received this year will increase on an average of 44% this holiday season. So, if you’re not replying back to messages, you will potentially lose a sale.

Three (3) tips for your marketing strategy during the “most wonderful time of the year” are…

  • Have FAQs front & center. This eliminates answering the same question over & over again.
  • Designate social media managers to certain field requests or concerns from clients. Make sure everyone is on the same page!
  • ENGAGEMENT IS KEY! Whether it’s customized notes or company swag, show those who support you how much you appreciate them. It’s the little touches that make all the difference.

Not sure where to start or want to expand past just these three (3) tips above? Contact us today! We can help you with the mentioned above & develop a more streamlined, customized customized strategy for your desired holiday season goals.

Selling on Social

Written by Becca Miller & Brittany Prats

Edited by Allison Herrera⁣

It’s finally November, so you know what that means…Happy Holidays, y’all! But as much as we seriously wish it was automatically Christmas after Halloween, we’re grateful for those extra weeks of holiday shopping we can get in. With the holidays quickly approaching, it’s sometimes difficult to think of the perfect gift for that someone special – so where do you turn to? SOCIAL MEDIA, BABY!

Whether it’s TikTok, Instagram, Facebook, Twitter, Pinterest, or all of the above, businesses are benefiting from the constant influence that social media has on consumer’s buying decisions. With the holidays quickly approaching (Christmas is 54 days away, but who’s really counting?!), this is your perfect opportunity to set up your Instagram Shopping, amp up your TikTok page, then let the purchases roll in!  Let’s break it down.

It’s time to be a little honest with ourselves – how many times have you bought something impulsively because you saw it on social media? I know I have at least a dozen times…but, hey, maybe I just don’t have much self control when it comes to online shopping (surprise, I actually do not have a single ounce of self control in me when it concerns shopping). But, I’m not alone!

TikTok is a main source of the boost in fashion sales in the past few years. In fact, on TikTok, the hashtag #TikTokFashion has well over 20 billion views. What does that mean exactly? Well, when someone posts a video of a new product they found or their latest haul from Zara, they use this hashtag to not only bring more viewers in, but potentially to increase revenue for the brand itself. Businesses like Shein are thriving through TikTok because of the sheer amount of reach they’re able to receive without even posting a video themselves through their own account.

In general, both small businesses and corporations have put TikTok at the forefront of their social media strategy because of how direct and accessible it is. Sure, when you post a shirt on Instagram people may think it’s cute – but consumers are more likely to buy it if they see someone (a human element) show it in a haul on TikTok? The answer is quite clearly yes.

Shopping on social media has become a huge part of every social platform. Instagram recently changed their entire interface by adding in a shopping tab, which is right next to a user’s profile. Users can search by categories, sales, shops, and more. They can also search for products using their search bar. The shopping tab allows businesses to list their products and notify users if they have updated listings. Instagram has now allowed ALL businesses to use this feature. This is great news because now “mom & pop” shops can utilize another feature that can propel their business forward. You don’t have to meet certain criteria in order to use this feature – it’s readily available for easy shopping as you post on your social media. You can even tag your products in your posts to make it simple for a user to shop directly from your post.

Another great feature that Instagram recently offered is that now, every business can use their link feature! You no longer have to hit 10,000 followers in order to access the link feature. Now, any business is able to post links to their stories. This is great news for businesses, because you can now constantly promote your product and give users an opportunity to purchase your products that you’re sharing. Use it to your advantage when creating story highlights, this way your link & story can be shared with users longer than 24 hours.

While a lot of the information remains unknown regarding TikTok’s algorithm and why videos go viral – here’s what we do know, along with Instagram and Facebook videos…

  • With TikTok, Instagram and Facebook, users don’t have to follow your brand to see your content.
    • That’s really the beauty and uniqueness of why social media is a critical sales tool this Holiday Season. Billions of users scroll through their TikTok “for you page” seeing mostly videos from brands or people they don’t actually know. What’s even crazier is that for whatever reason, viewers seriously trust these strangers’ opinions.
  • When it comes down to gift giving, there are hundreds of accounts dedicated solely to what gifts you should be giving your mom, dad, boyfriend, girlfriend, brother, sister, cousin, dog, hamster, lizard, and quite literally anyone else you could EVER think of.
  • While social media is a great place to even just get your product out there and get people to start viewing it, it’s mainly a top tier decision maker for a lot of people.
    • When viewers watch a video of something that peaks their interest, the viewer may not even give it a second thought if the video has millions of views. Be cleaver, be creative, be trendy, and you’re sure to get someone buying your product this holiday season.

Whatever the reason is for why social media is such a big influence on the consumer’s purchase decision process, all you need to know is that if your brand isn’t utilizing TikTok, Instagram or Facebook, you should start sooner than later. Big Businesses take advantage of these platforms and the potential of going viral – so why shouldn’t your small business reap the same benefits?

Aerie Crossover Leggings were sold out for months, because of a few, short videos that went viral. Lululemon Hotty Hots were also sold out for months also because of a few, short videos that went viral. So, don’t think the same thing can’t happen for your product – because it can!

However, we know swimming in unknown waters can be a little scary, especially if you have no idea where to start. Let us help! Uptown Girl Media specializes in all things social media, & we know we can help your product be the gift of the season! Give us a call, so we can make this the merriest Holiday Season your business has had yet.

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