Digital Ad Revenue

Written by Brittany Prats

Edited by Allison Herrera⁣

We literally always say  you have to go digital. The time is now. No more excuses. But, hey, if you don’t want to take our word for it, that’s fine. Before you close any doors, though, check out this evidence proving it’s time to go digital!

Did you know that Digital Ad Revenue had the largest increase last year since 2006?! That’s a 35% increase in Digital Ad Revenue in one year, but we can’t say we’re super surprised by this. Coming off of a pandemic that lasted well over a year, it was almost impossible for a brand to not turn to digital marketing. Everyone was constantly online, which quite honestly resulted in digital marketing really as businesses only option in terms of advertising.

Just to further put this number into perspective, an increase in Digital Ad Revenue of 35% equals just about $189 BILLION. Previously, from 2020 to 2021, the growth rate of Digital Ad Revenue was only 12%. There are millions of reasons that this may have been the case, but let’s break down the main one.

There was an enormous increase in the amount of businesses, which in turn means more of a need for marketing and advertising. In fact, a record of 5.4 million new business applications were filed. Because of the immense amount of new businesses, the only way that they could really promote their new business or find new customers was by going digital, whether that be through social media, video, or even audio.

Online shopping is another contributor to this spike in Digital Ad Revenue. People practically accomplished all of their shopping online last year as well, which makes a significant difference in Digital Ad Revenue. Online shopping is a big portion of our everyday lives, and it’s clearly not going anywhere anytime soon. In fact, online shopping is constantly developing as digital outlets continue growing. Think about it. Twenty years ago, we would wait for the mailman/mailwoman to deliver the latest store catalogs. Ten years ago, we moved online, where we would “window shop” on online websites and could even order products. Five years ago, we would browse social media and message stores comments, questions or concerns about products. But today, we can now order products through digital apps, such as Instagram, with a few simple clicks after being hooked from algorithms and Digital Advertising.

Now, your next question is probably how do you calculate ad revenue? Well, there’s no one-size-fits all calculation for ad revenue, since difference platforms/outlets can charge advertisers based on a few different metrics, including:

  • Cost-per-thousand-impressions
  • Cost-per-click
  • Cost-per-acquisition

Cost-per-thousand-impressions or cost-per-mille (CPM) measures how much you earn each time an ad earns 1,000 views.

  • Formula: Total impressions / 1,000 X CPM = Revenue
  • For example, if you charge advertisers a $10 CPM and you have 200,000 monthly website visitors, you might expect to earn $2,000 per month if each of those visitors view an ad once
  • Here’s how that works: 200,000 impressions / 1,000 X $10 CPM = $2,000

Cost-per-click (CPC) measures how much you earn each time someone clicks on an ad.

  • Formula: Total impressions / 1,000 X CPM = Revenue
  • For example, if you charge advertisers a $10 CPM and you have 200,000 monthly website visitors, you might expect to earn $2,000 per month if each of those visitors view an ad once
  • Here’s how that works: 200,000 impressions / 1,000 X $10 CPM = $2,000

Cost-per-acquisition (CPA) measures how much you earn each time someone converts after viewing your ad. This conversion is similar to CPC, but it typically comes in the form of an email sign-up, app download, or purchase.

  • Formula: Total acquisitions X CPA = Revenue
  • For example, if you charge a $2 CPA and 1,000 of your readers convert, you earn $2,000
  • Here’s how that works: 1,000 conversions X $2 = $2,000

Now that you understand how these numbers are calculated, you can see how Digital Ad Revenue has skyrocketed; however, just because ad revenue has increased, that doesn’t mean it will do that for every brand. You have to practice effective advertising in order for your means to make a difference. With digital advertising quickly evolving everyday, it can get incredibly hard to keep up with all of the new trends, channels, and options you have.

So why do it alone?! If you want real results based on specifically you and your goals, then hire someone who actually specializes in digital marketing. Oh wait, that sounds familiar, huh? Hire Uptown Girl Media, where we believe everyone deserves a piece of the pie…and we’re willing to get you there however we have to!

Why Do You Need a Marketing Agency

Written by Brittany Prats

Edited by Allison Herrera⁣

We hear it all the time: “I can do my business’s marketing on my own, it can’t be that hard.” Sure, maybe you can – but if you really want to grow your business like never before, then you need to hire a professional (**cough cough** us **cough cough**).

What even is a marketing agency anyway?!

Well, it’s pretty simple actually. A marketing agency is a team of people who help brands grow in whatever their goal is through the execution of a campaign or strategy. Whether that’s through social media, out of home, commercials, or even just website development, the options are limitless. Marketing agencies focus on telling your brand’s story in a creative & strategic manner.

I don’t know. I still think I could do it on my own. So, why is it worth it?!

We get it – it seems really easy, so why wouldn’t you just do it all on your own? Let’s break down a few advantages of why hiring a professional can make a serious difference in upping your marketing game.

1.  Professionals are Objective.

Obviously, you’re going to think your business is the best in the field & that your methods of marketing are top notch, but that’s not always the best perspective when promoting your business. The way you promote your business may not be the most effective approach; so, with an objective eye, professionals analyze everything, see where your competitors are doing well, & figure out the best move for your goals, along with creating content that is specifically strategized for your brand, focused on customer engagement/experience, & cannot be replicated or re-produced.

2. Access to Professional Resources & Knowledge

The professionals will have access to data, stats, software, & other materials that the average person simply doesn’t. Just like how you have resources that help you in your field but aren’t necessarily available to everyone, it’s the same way for marketers! We also stay up to date on ever-changing knowledge pertaining to marketing, whether it’s Instagram’s algorithm or website design trends. As digital continues updating, we continue learning.

3. Tracking Results.

Yeah, yeah, yeah we know – Instagram Insights are a great thing…but, those statistics are sometimes vague & lacking in areas that make all the difference. Do you really know what those numbers mean? And did you know that there are so many other important statistics from your campaign that Instagram can’t analyze by itself? Through hiring a professional, you’ll have access to all of the data & statistics that really matter for your goals in your campaign. Plus, we’ll go over each report we create for you – helping you understand each statistic & analyzation a little bit better.

4. Saving you Time & Money.

Time is money, baby, & you don’t have time to waste. Hiring a professional will help you get back to the fun parts of being a business owner, & more importantly letting you focus on the things you know best. What takes you maybe four hours to create may take us only fifteen minutes. Since we know the tips & tricks of the marketing industry, using a professional can actually save you money in the long run, as we can better target your audience & implement strategies focused on goals. We’re constant learners & on top of the trends/changes in the digital world, which takes a large chunk of time on a day to day basis. Let us take that burden off of your shoulders.

5. Experience!!

This one is a little obvious, but it might be the most important. Just as you’re an expert in your field of work, professional marketers are experts in their field. They know all there is to know about what will make your brand grow & how to do so. Everyone has their own strengths, & ours just happens to be marketing! We always keep up with the latest trends ensuring that your campaigns will be accurate, effective, & produce positive results throughout the duration it is used. Experience is something you really need when it comes to marketing if you want to effectively get your business off of the ground.

Okay, cool, but what about Uptown Girl Media?!

We do all of that & so much more, but with a twist! Our goal as a business is providing a unique visual experience that no one else can reproduce, by curating individualized visions that are strategically personalized for you & your brand. We specialize in highlighting memories & experiences consumers will value through a creative & unique outlet.

We want you to leave the hard work to us, & enjoy the fun parts of being a business owner! We believe that we can grow any brand to reach its specific goals. This not only expands your brand, but it builds your credentials & enhances your professional presence.

Regardless of who you choose to hire for your marketing needs, just always remember that you need to do your research, ask questions, & get a second opinion before you hire them. Don’t waste your time or your money if you know you’re not the right fit. At Uptown Girl Media, we think of working with clients as a mutual selection process.

We want to work directly with you, & we want our goals & values to align. We won’t let you waste your time, & we most certainly won’t let you waste your money. Give us a call, babe, & let’s see if we’re a fit.

Instagram Story Likes

As Biggie Smalls once said, “never let ‘em know your next move”. Well, Instagram certainly follows this ideal. Update after update. New feature after new feature. It’s harder keeping up with Instagram than the Kardashians, but you know what…every update & feature has truly enhanced users’ experiences on Instagram. The social media giant is cooking up their newest update – Instagram story likes.

Users are now able to “like” an Instagram story privately (meaning only you & whoever posted the content will see that you “hearted” that picture your crush posted on their story). As opposed to the current reactions that are used on Instagram stories where Instagram will send a DM to the user of whatever reaction you clicked on, story likes will simply just be shown on the same feed that shows who viewed your story. This feature was created in hopes of  helping declutter users’ DMs.

I know, I know – you’re probably wondering, “Okay. Cool. But, you’re a marketing company…so, why do you care? This just seems helpful for personal accounts”. Oh no, honey. This new feature is full of benefits that can help a business grow their social media game.

Think of it like this – if you’re liking someone’s story, you most likely have a relationship with that person, or are at least trying to have a relationship with them. Why is it  any different for a brand?

Imagine that your ideal client averages 400-500 views per story. That user who is your ideal client may not follow your IG account, which means your chances of becoming noticed are one in four hundred or one in five hundred. But, have no fear! By “liking” that user’s story, Instagram will bump your account to the top of the viewers listwhereas with the current IG story interactions, your “reaction” ends up in a “requested” messages folder (if an account doesn’t follow your account). This new feature entices users you deem as ideal clients into looking into your profile, since you personify your brand through liking that user’s story & implying you genuinely care about what that user is posting.

Utilizing the new story like feature assists in growing brands. This new feature not only gets brands noticed by potential customers, but it builds relationships & trust with clients – potential, past and/or current. Not really sure if keeping up with Instagram is a priority for you? Give us a call, because staying social is always our number one priority.

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