Month: August 2022

Written by Kele Johnson

Edited by Allison Herrera

@theStevenMellor is at it again with another extremely actionable post on how to create 10x more content in a shorter span of time. 👀

Let’s Get Straight to the Point 

• No one is scrolling through all your posts
• Only ~20% of your audience will see your content for the first time
• Of that 20%,  only about 1-5% of your audience will interact with your content

Here lies your opportunity to succeed: what good is a GREAT post, if most people haven’t even seen it yet?

It’s all about repurposing. If you have 10 posts, you should have at least one month worth of content. 

Hear us out…there are 3 “R’s”  when it comes to repurposing: Recycle, Remix, Reuse + Repeat (ofc 😉). Let’s dive deeper!

Recycle

• Once you find some posts to repurpose, it’s time to freshen them up.
• Do this by experimenting with new hooks, or adding new information.
• The goal in recycling is replicating past success. 

Remix

• Change the post type completely.
• The information will stay the same, but the presentation, layout, even colors/fonts should change.

Reuse 

• Did you have an absolute fire post? Great. Repost it. Keep everything the same. 
• Just a simple copy + paste & publish. BAM! Success. 

Repeat

1. Review 3 month old content 
2. Recycle it
3. Remix it 
4. Reuse it 
5. Repeat (See – it’s just as simple as rinse, lather, repeat 💆🏻‍♀️🚿).

So now that you know the 3 R’s of repurposing, let’s see that old content look fresh & new! Check out Steven Mellor’s post here. If you have any questions, you can always contact the Uptown Girls – we’re always happy to help!

Written by Brittany Prats

Edited by Allison Herrera

You’ve heard us talk about it a million times, but today we’re coming at you from a different angle. We’ll give you a hint: this is what the younger generations care most about & it rhymes with landing…

Yep! You guessed it! We’re talking about branding (again). 

Listen, branding is literally the most important aspect of any campaign, company, or product. You can’t just jump straight into your marketing plan without your branding figured out to a tee. Regardless of what you may think, we’re actually not going to talk about how to figure out your branding. Nope. We know, you’re shocked. 

Today, we’re breaking down the evolution of branding & how it came to be what it is today.

As you might have guessed, advertising in the “Don Draper Days” was not about the brand. No one really cared about the company or what they stood for. They cared exclusively about the product, how well it worked/tasted, price, & even what it looked like. Now, obviously, in the beginning stages of advertising, the company still mattered – think Coca-Cola over Pepsi or Ford over Volks-Wagon. 

However, the actual branding of those companies and their values weren’t exactly a main selling point for consumers. Who a company was personality-wise & what a company supported, was almost unheard of.  With that being said, it is also important to note that this was before people were as open about their own personal views and beliefs. 

As time went on & as the idea of believing in something on your own grew, so did branding. It was quickly discovered that it wasn’t so much about the product anymore, it was about which brand consumers would rather support. This occurred when competition grew. If a million products can practically give you almost the same end result at nearly the same price, consumers started looking deeper into each business.

This has become evidently clear within the past ten years because of how ads are less focused on products & more focused on an ideal or personality trait. The product or service is still a part of the ad, but the branding behind it is a more crucial part of any promotion. What a company believes in, supports & stands for is their brand. The organizations they donate to, the movements they support, their values, their mission, & so much more are all a part of their branding.

As time goes on & competition continues growing, the evolution of branding continues developing. We’ve observed how younger generations will stop buying from a brand as a whole because they don’t support the same beliefs as them. Regardless of whether or not they absolutely loved the product before, these younger generations will drop a brand they don’t align with like it’s nothing. That’s why being upfront & honest with your branding, & truly finding out how you want to represent your company or business  is absolutely crucial in this new ad age. 

For example, Nike went from just selling a pair of shoes to be a better athlete, to selling an idea of being a better athlete who fights for social justice. We all know about Nike’s controversial ads with Colin Kaepernick…

…but those ads are the best example on how businesses’ branding has been evolving. Instead of focusing on the science behind their shoes, Nike is now focusing on who is wearing their shoes. Check out the examples below.

1990s

2020s

The second a company shoots an ad out supporting one of their beliefs, millions of people were dropping their brand, burning their products, & absolutely destroying them online. However, that is Nike’s brand. That’s what they believe in, & that’s how they want to represent themselves.

Marketing is no longer about a single product, it’s about those beliefs the company holds, something that consumers can relate to – & that’s branding. So although the “effect” of Nike’s ads have always been the same (buying shoes), the consumer’s end goal has shifted from simply buying shoes to resonating deeper with what they believe in & support. That’s the difference in advertising & branding from the Don Drapers to the Uptown Girls. Still need help figuring out who your brand is? Contact us today – we can help!

Written by Kele Johnson

Edited by Allison Herrera

When it comes to content as a digital marketer, a hook is everything. But why is something so simple as a hook important? A hook grabs the reader’s attention & (if done right) keeps them reading or watching & wanting more!

Need some inspiration for your next piece of content? You’re in luck. The folks at Copywriting Course share 8 easy tools you can use in building a hook. Here’s some information we found that  grabbed  our attention…👀

 

Use An Anecdote

• Anecdotes work because it grabs the attention of the reader & leaves the reader wondering what happens next – “If this person went through A, how did they come out at B?” 
• If you’re currently searching for a solution for a problem, you’d want to know how someone solved said problem right?
• Use an anecdote by telling a relevant story that’ll connect with your readers.
• Always make sure the anecdote is both personal & relatable. 

Example: “Just a few months ago I didn’t understand why interaction was low on my social media pages until I contacted Uptown Girl Media, & they helped me analyze my data & so much more!” 😉

 

Ask A Question

• Ask about something your readers can relate to. Questions make your content more engaging, as the viewer is then mentally answering your question. 
• If you ask the right kinds of questions, you can get inside the reader’s head by asking the same questions they were already thinking about.
• Bonus: If you’re asking relevant questions, you’re implying you have the right answers. Who wouldn’t want to know more then? 😏

Example: “Do you want to start a social media page to advertise your business but don’t know where to start?”; “Want to learn more about how to grow your business with social media?” 

These kinds of questions even have us wanting to learn more! 💖😉

 

Use A Statistic

• Use an impressive number that’s easy to understand, because numbers are eye-catching. 
• They stand out visually, & can add definitive context. Numbers break up a sea of text & are sometimes easy to remember.
• A great statistic can tell a great story without needing an in-depth explanation. Let the numbers do the work! Numbers don’t lie 😉

Example: 

• 41% of small businesses depend on social media to drive revenue. 
• Customers who engage with a business on social media spend up to 40% more money. 
• 96% of small businesses use social media in their marketing strategy. 
• 74% of consumers rely on social media in guiding their purchasing decisions. 

Like I said – numbers don’t lie, & aren’t you hooked now?! Social media is a game changer in marketing your brand. 👀📲

 

Use Interactive Tools

• Invite readers to actively engage with content via polls, question boxes, & interactive story posts. 
• Viewers love the opportunity to participate in content & share their opinions. 
• Interactive posts are a great way of getting someone hooked, especially if it involves waiting for a response.

Example: Let us show you some interactive stories that ourselves here at  Uptown Girl Media may have gotten you hooked with. 💖

 

 

Cheers to creating the perfect hook! Hopefully some of these ideas help you hook your reader in & leave them wanting more. Check out more hook writing tools over at Copywriting Course. Still feeling stuck? Contact us today!