6 Goals – Setting Up a Business Social Media Profile

Written by Becca Miller

Edited by Allison Herrera

Even though it may seem like a no brainer to create a social media account for your business there are a few steps you should consider before whipping up a business profile. 

For starters, what is your goal behind creating your social media profile? Because it shouldn’t be just to have a profile to keep up with the digital marketing world. Your goals should surround how it can benefit your business in the end. 

Think in terms of increasing brand awareness, increasing traffic to your website, or even increasing your revenue. All of these goals, and more, are just one way to help not only grow your business but help be the driver for your social media strategy. 

Here are 6 great goals you should consider when setting up your social media profile. 

  1. Brand Awareness
  2. Engagement 
  3. Followers
  4. Traffic
  5. Lead Generation
  6. Revenue

Each goal has different distinctions based on your business. There’s business to consumer (B2C), consumer to consumer (C2C), or business to business (B2B). Each one carries a different social media strategy and end goal based on what your business is selling.

Have a question about how to focus on these goals, along with each distinction? Give us a call today. We’re happy to help!

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