Written by Brittany Pratts
Edited by Allison Herrera
Albert Einstein (supposedly) said that the definition of insanity is doing the same thing over and over again and expecting a different result. Honestly, we couldn’t agree more. That’s why no client or situation here at Uptown Girl Media deserves a cookie-cutter graphic or carbon copy campaign.
Two snowflakes will never be identical, so think of your strategy in the same way. Let’s break it down. The strategy for a client in one field is not going to deliver the same results for a client in a totally different field. If we make a post for our own Instagram and it does really well on our page, that doesn’t mean it will do just as well on one of our client’s pages. When we create something for a client and it doesn’t do as well as we would have liked or expected, we change it to something that might work better. There are also millions of different vibes, font choices, and colors that might work for some businesses while not working for others. It is extremely important to figure out those branding aspects before you move forward. Your brand is your personality and expresses who you are before a conversation is even initially engaged.
Have you ever noticed that one post you made got a ton of engagement, while a separate post received close to no engagement? Try analyzing why that post did exceptionally well and figure out how you can include those elements more often. If something works, then it works. However, you have to realize that if something REALLY doesn’t work, then it may be time to try a new approach. Doing the same thing over and over again is only going to do one of two things: make your followers bored of the same content all the time or not get you the type of engagement you want.
Here’s an example:
One of our clients loves super fun, bright colors. Therefore, for that client, we create bright graphics and even IG Reels that show that they are young and fun. However, if we tried to do that same thing for a more serious business that likes more clean and simple vibes, then it just wouldn’t work. On the other hand, we also cannot expect something that looks very clean and professional to work for a company that does best with color splatters and fun fonts. Along with that, say we were to make a graphic for a company and it just does not perform how we expect. What do we do? Well, we re-evaluate it. We look at data, stats, artistic creativity, etc. We don’t just keep pushing our similar content – we figure out how we can adjust it and make it better for our clients.
This is why we do something different for every client. No two clients look the same and no two strategies look the same. Your’s shouldn’t either. Even if you’re just a small business starting out, try a few things and see what works. Never get stuck on one idea. Just because you love it, think about if your audience will love it as well. Think about who you are…not what you are.
This is your reality check, babe. Try something new. If what you’re doing isn’t giving you the results you want, approach it in a different way…or give us a call. We’re happy to help!