Author: media@upto

QR Codes

Here at Uptown Girl Media, we love a good QR code! Paired with a creative strategy, QR codes are an easy tool for people to quickly access your goods or services, which helps grow your business/brand. In simple terms, QR codes are a simple mechanism that engages potential clients & customers. Below are 17 ways […]

Facebook & Instagram Updates Under Meta

Written by Allison Herrera & Brittany Prats Say “hello” to Meta. Facebook rebranded as Meta last month, & we are LOVING the changes that are coming along with the new name. Along with a move to virtual reality under Meta, here are five (5)  Facebook & Instagram updates you should look out for. 1) Facial […]

Brand Personality

Written by Brittany Prats Edited by Allison Herrera How would you describe the person you just swiped right on to your best friend? Probably the same way you describe brands like Adidas or Dior to your best friend, whether you realize it or not. Try to picture whether you would swipe right or left on […]

Email List Growth Tactics

Written by Allison Herrera Email marketing is not dead. I know you’ve heard us say that from time to time; but with the Holiday season just days away, email is your best friend. We want to set you up for success during this busy time of the year with three email list growth tactics. 1. […]

Add Yours

Written by Allison Herrera If you’ve been on Instagram lately, you’ve most likely noticed a new “Add Yours” sticker feature! This new sticker feature is unlike any other on the app. The “Add Yours” sticker promotes the core existence of social media – community engagement. This feature also boosts brand exposure. This sticker is exactly […]

2021 Holiday Marketing Shifts & Tips

Written by Allison Herrera Winter is coming. But, really. We’ll trade out pumpkin everything for the scent of pine needles & sugar cookies in just a few, short weeks. & with winter comes the holidays. This year in the United States, we can expect a quite different holiday season…especially in South Louisiana (thanks, Covid 19 […]

Selling on Social

Written by Becca Miller & Brittany Prats Edited by Allison Herrera⁣ It’s finally November, so you know what that means…Happy Holidays, y’all! But as much as we seriously wish it was automatically Christmas after Halloween, we’re grateful for those extra weeks of holiday shopping we can get in. With the holidays quickly approaching, it’s sometimes […]

Why a Social Media Strategy?

Written by Allison Herrera I would argue that a brand’s social media might just be the most important aspect of their marketing strategy. I know, that’s a bold statement, but think about it…. How do you find most of the brands you use? Social media. Where do you go to see real people experiencing a […]

Spend Your Holidays with Google

Written by Becca Miller Edited by Allison Herrera⁣   The most wonderful time of the year is almost here…the Holiday Season!     While this year has flown by, the holidays are also quickly approaching, which means it’s time to batten down the hatches and make sure that your company is prepared with a solid […]


Written by Allison Herrera⁣ Whenever we welcome a new account to the Uptown Girl Media family, we explain that marketing is not a “one size fits all”, so each client’s plan differs based on their goals. When it comes to social media strategies, we walk our friends through what we refer to as “SMART Goals” […]