Author: media@upto

Five Email Marketing Tips

Don’t sleep on email marketing! Email is potentially the oldest digital marketing channel, but it’s still one of the most effective strategies converting views into conversion. Already using it? Here is a virtual fist bump. But, if you’re not & have no clue where to even begin, here are five (5) steps for creating an […]

How Understanding Demographics Will Help Market Your Business

Written by Brittany Prats & Jamie Hanzo Edited by Allison Herrera⁣   Math and Algebra can be super boring, and not much is needed when getting your brand’s social media content in tip top shape. One equation you should always keep in your mind though is Social Media Content + Your Brand’s Demographic = Killer […]

6 Goals – Setting Up a Business Social Media Profile

Written by Becca Miller Edited by Allison Herrera   Even though it may seem like a no brainer to create a social media account for your business there are a few steps you should consider before whipping up a business profile.  For starters, what is your goal behind creating your social media profile? Because it […]

Pinterest, The Pandemic & Your Business

Written by Brittany Pratts Edited by Allison Herrera⁣   Pinterest not only gifted us with a glimpse of hope and normalcy during this year-long pandemic, but it’s a great place for your business to shine. Pinterest is quickly turning into a more visual version of a search engine. Businesses are now able to use the […]

Branding vs. Marketing

Written by Allison Herrera Branding and marketing work hand-in-hand with one another, but they are two separate concepts that many people become easily confused on and/or interchange terms. So many people ask us which one should they focus on to grow my business. The answer is actually both! What Is Branding? Think of a brand as […]

3 Tips From Creatives Post-Pandemic

Written by Becca Miller Edited by Allison Herrera⁣   The market is changing…& so should you! With the craziness of last year, data has shifted more than ever. More people are now online shoppers & businesses are realizing the potential of working remotely.    Below, we’ve highlighted three tips about the market that you should […]

Digital Advertising’s Rising Revenue

Written by Brittany Pratts Edited by Allison Herrera⁣   It’s no secret that most of us are glued to our phones. Scrolling through Instagram, checking our messages, watching TikToks, & the list goes on. It’s become part of our daily routine.   You may not even realize it, but digital advertising is an influential aspect […]

Albert Einstein Is Our Homeboy

Written by Brittany Pratts Edited by Allison Herrera⁣   Albert Einstein (supposedly) said that the definition of insanity is doing the same thing over and over again and expecting a different result. Honestly, we couldn’t agree more. That’s why no client or situation here at Uptown Girl Media deserves a cookie-cutter graphic or carbon copy […]

All About GIFs

Written by Becca Miller⁣ Edited by Allison Herrera⁣ ⁣ Let’s talk about GIFs baby!⁣ ⁣ You know, the moving images that we love to send to our friends to express our deepest and truest emotions. These magical little images hold more power than you think, which is why we’re diving into how to step up […]

Customer Advocacy

Written by Anna Schutte Edited by Allison Herrera   Customer Advocacy: What is it, and why is it important?    In today’s world, there is no room for anything less than amazing customer support. Word of mouth remains the most common means of an endorsement. But, many companies overlook one helpful and effective thing: customer […]