Author: media@upto

Boosted Posts vs. Facebook Ads

Written by Becca Miller Edited by Allison Herrera⁣   We HAVE to address this issue….boosted posts are the WORST. There, we said it. But before we get heated about this issue, let’s break it down.   A boosted post is when you put money into a post that you already have shared on Facebook. This […]

Why Digital Marketing Throughout a Natural Disaster

Written by Brittany Prats Edited by Allison Herrera⁣ Natural disasters can be a devastating time for businesses, families, and communities as a whole. In only a few short hours, someone’s whole life can be flipped upside down, due to the destruction of a hurricane or tornado. Marketing your business might be the absolute last thing […]

Gen Z vs. Millennials

Written by Brittany Prats Edited by Allison Herrera⁣ Gen Z vs. Millennials. Which group is better to advertise to? Which generation should you market to? Do you need to understand them both?  Well…we have news for you. In order to have an effective campaign, you need to understand & learn from both! Each group brings […]

Authenticity In Marketing

Written by Brittany Prats Edited by Allison Herrera⁣ I’m sure we’re all wondering how to get consumers to truly connect with your brand. Something that consumers connect to the most is authenticity. Creating an authentic experience for your consumers is crucial in establishing that relationship of trust. While Marketing can easily become inauthentic at times, […]

Why Brand Nicknames?

Written by Blake Ecuyer Edited by Allison Herrera⁣   Your Brand is everything when you are a business. Your logo, color, and (most importantly) your name are things consumers see, hear, and recognize. Brand nicknames, however, create an even deeper connection to a brand than before. Nicknames foster a sense of community and give brands a cool […]

Two Qualities that Top Salespeople Possess

Written by Jamie Hanzo Edited by Allison Herrera⁣ Is emotional intelligence the core factor that makes a salesperson successful? Some might say so, however, studies show that it is not the only factor that makes someone good at sales. Journal Marketing discovered that having a high level of emotional intelligence is “not enough” to make […]

Tips for Effective Social Media Marketing

Written by Brittany Prats Edited by Allison Herrera⁣ Social Media is quickly transforming the marketing world by making it easier for businesses to directly target their audience in a more personalized way. In fact, social media has become such a game changer for marketers that 78% of salespeople who are active on social media are […]

Adidas – Built for Community

Written by Blake Ecuyer Edited by Allison Herrera⁣   Adidas, one the world’s most recognizable athletic brands, has captured lightning in a bottle. Their apps, “Adidas Running” and “Adidas Training”, have fostered a new community. Adidas has carved something unique out for themselves by combining a workout with the social aspect of being in the […]

Closed-Loop Marketing

Written by Becca Miller Edited by Allison Herrera⁣   Ever heard of closed-loop marketing? If not, that’s okay – we’re breaking down what it is, what it isn’t, the benefits, & the dos & don’ts of this strategy. This strategy is vital to understanding your customers and their behavior, without being super creepy.   Let’s […]

So, Why Us?

Written by Becca Miller Edited by Allison Herrera⁣   It may come as no surprise that marketing is telling consumers why they should go with you or your brand. Don’t worry, we know that marketing is more complex…we just wanted to keep things simple. This is that blog post. We’re breaking down for you exactly […]