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Weekly Updates on Uptown Girl Media Knowledge.

The Uptown Girl Media Team conducts research on a daily basis and uses their findings in producing weekly blog posts, which are readily available and easy to understand. Our blog is a snapshot for our clients and potential clients to see why we do what we do and what makes us experts in our field. Us sharing our knowledge is an opportunity for our community to learn what is happening in the marketing world and how it impacts your insights… all while we create your content.

Boosted Posts vs. Facebook Ads

Sep 20, 2021

Written by Becca Miller Edited by Allison Herrera⁣   We HAVE to address this issue….boosted posts are the WORST. There, we said it. But before we get heated about this issue, let’s break it down.   A boosted post is when you put money into a post that you already have shared on Facebook. This […]

Why Digital Marketing Throughout a Natural Disaster

Sep 13, 2021

Written by Brittany Prats Edited by Allison Herrera⁣ Natural disasters can be a devastating time for businesses, families, and communities as a whole. In only a few short hours, someone’s whole life can be flipped upside down, due to the destruction of a hurricane or tornado. Marketing your business might be the absolute last thing […]

Gen Z vs. Millennials

Aug 23, 2021

Written by Brittany Prats Edited by Allison Herrera⁣ Gen Z vs. Millennials. Which group is better to advertise to? Which generation should you market to? Do you need to understand them both?  Well…we have news for you. In order to have an effective campaign, you need to understand & learn from both! Each group brings […]

Authenticity In Marketing

Aug 16, 2021

Written by Brittany Prats Edited by Allison Herrera⁣ I’m sure we’re all wondering how to get consumers to truly connect with your brand. Something that consumers connect to the most is authenticity. Creating an authentic experience for your consumers is crucial in establishing that relationship of trust. While Marketing can easily become inauthentic at times, […]

Why Brand Nicknames?

Aug 9, 2021

Written by Blake Ecuyer Edited by Allison Herrera⁣   Your Brand is everything when you are a business. Your logo, color, and (most importantly) your name are things consumers see, hear, and recognize. Brand nicknames, however, create an even deeper connection to a brand than before. Nicknames foster a sense of community and give brands a cool […]