Category: Uncategorized

Written by Brittany Prats

Edited by Allison Herrera

We get asked ALL THE TIME how we keep up with trends as well as we do. People always want to know how we keep up with trending “skits”, trending audio, trending jokes…all trends in general. It’s really not that hard, people! Just keep scrolling. 😉

It may sound basic, but that’s our number one tip. Listen, who said marketing had to be super hard? Here’s a hint, if you’re not on TikTok right now, that’s a problem. Maybe that sounds a little harsh; but to be honest, TikTok is the hot spot for trends at the moment.

You’ll probably notice that as you scroll, you’ll hear the same sound or see the same type of video over & over again. We’re sure you’re wondering why this is happening, & we’re gonna let you take a guess. Okay, we’ll give you three seconds.

IT’S. A. TREND.

When something is trending, trust us – it’s all you’ll see, & you need to take note of that. The hard part isn’t necessarily finding the trends, but it’s applying them in a strategic manner that makes sense to the brand.

In order to find the trend, just scroll through your favorite social media platform for an hour or two – maybe even watch the news. We guarantee you’re bound to find a few that you can play off of. Let’s get into the real problem at hand. How in the world do you make some random trend applicable to your company? Brainstorm, baby!

The ideas probably won’t always come to you naturally, & that’s okay! Just sit down & think about how you can make the most out of it. More importantly, look at other people’s accounts for inspiration. I guarantee, there is someone else in your field who is doing an AMAZING job at keeping up with trends, so find inspiration from that brand.

Now, you’re probably wondering how to actually know that something is trending. Say you see something & while YOU have seen it a million times, you aren’t sure that everyone else is seeing the same thing. An easy way to find out is by tapping on the sound & seeing how many videos have been made – if it’s a lot, then you have a winner!

Hey, we get it, being a trendsetter (or even just a trend follower) isn’t the easiest thing in the world – but that’s why you have Uptown Girl Media to help you get there!

Of course there are a few more secrets we have up our sleeve for trends – the Uptown Girls spend hours researching & scrolling to find trends, so you don’t have to. We’re always up to date on the hottest trends, & have the expert creative mind to apply them in a way that will suit your business best (& even get people talking). Give us a call, & let’s  get trendy!

Written by Brittany Prats

Edited by Allison Herrera

Have you ever looked at your Instagram Insights & thought, “Okay…now what?!”. Don’t worry, we’ve all been there. Insights are definitely not the easiest thing to get a grasp on, but once you do, your strategy & content development will flourish like never before.

Likes & comments mean SO MUCH more than just their face value. Trust us when we say you gotta dig a little deeper. 

 

 

Instagram Insights are an absolute crucial part of your marketing strategy – that is, if you analyze them in the correct ways. Just read between the lines a bit, but we’ll give you a head start by breaking it down for you.

Let’s start with  Likes. Everyone wants ‘em, but no one really knows why. Sure, it makes you feel good to get a like from that boy you think is cute, or that brand you love – but have you ever stopped to think what that actually means? If we’re being honest, that piece of engagement that everyone craves is pretty much the least valuable bit of information when it comes to analyzing your stats. In fact, while gaining a lot of likes helps you to gain visibility, that’s really all it does. I mean, yeah, you can tell that your followers enjoyed that type of content, but more than likely – you already knew that. We need to focus on the more unique engagements in order to truly up your social media game. 

 

 

Comments are similar to likes, as far as understanding insights goes. But, they do give you a bit more information about why your audience likes or dislikes your content. With comments, you’re able to receive genuine feedback. This can be super helpful when trying out a new strategy. Also, evaluating how many comments you’re getting can also help you to increase your visibility. If your comment section is blowing up, then you must be creating some type of buzz. This buzz brings new people into the conversation, thus helping you to get objective feedback, along with more exposure.

 

 

Shares are incredibly valuable when trying to increase your brand awareness. If you’re sitting there thinking, “I don’t really care about increasing brand awareness”, I hate to break it to you, but you need to. Growing brand awareness is the most vital aspect of any strategy. An increase of brand awareness equals an increase in loyalty, trustworthiness, & (most importantly) sales! Evaluating how many shares you got on one post will help you to see how many new profiles you’ve been exposed to. It’s basically like getting to post your content on other people’s profiles, meaning you’re exposing yourself to thousands of new people. Seems pretty cool to us.

 

 

An underrated (but equally as important) insight is, of course, saves! People either forget about them, or think they don’t really matter in the grand scheme of things. However, saves are an extremely important part of engagement to take into account. This means someone values your content so much that they want to save it to look at it later. In our opinion, that’s way more of a confidence boost than a simple like. These people literally want to go back to your content after they’ve already looked at it once – how wild is that? They value you & what you have to say. This not only shows that people are noticing & respecting your brand, but it also shows that they don’t want to forget you.

 

 

Listen, we get it. Everyone is always going to be “like” obsessed…& THAT’S OKAY! We just want you to better understand what these engagement numbers actually mean. You need to grow, & in order for that to happen, you need to understand what your audience is trying to tell you.

Hey, it’s fine if you still don’t get it – this type of stuff takes time, but guess what? You just so happen to have some really cool & fun social media experts at your fingertips RIGHT NOW **cough, cough**.  If you’re picking up what we’re putting down, give us a call – we can give you even more insight on your content analysis than you could ever dream of.

Written by Kele Johnson

Edited by Allison Herrera

@theStevenMellor is at it again with another extremely actionable post on how to create 10x more content in a shorter span of time. 👀

Let’s Get Straight to the Point 

• No one is scrolling through all your posts
• Only ~20% of your audience will see your content for the first time
• Of that 20%,  only about 1-5% of your audience will interact with your content

Here lies your opportunity to succeed: what good is a GREAT post, if most people haven’t even seen it yet?

It’s all about repurposing. If you have 10 posts, you should have at least one month worth of content. 

Hear us out…there are 3 “R’s”  when it comes to repurposing: Recycle, Remix, Reuse + Repeat (ofc 😉). Let’s dive deeper!

Recycle

• Once you find some posts to repurpose, it’s time to freshen them up.
• Do this by experimenting with new hooks, or adding new information.
• The goal in recycling is replicating past success. 

Remix

• Change the post type completely.
• The information will stay the same, but the presentation, layout, even colors/fonts should change.

Reuse 

• Did you have an absolute fire post? Great. Repost it. Keep everything the same. 
• Just a simple copy + paste & publish. BAM! Success. 

Repeat

1. Review 3 month old content 
2. Recycle it
3. Remix it 
4. Reuse it 
5. Repeat (See – it’s just as simple as rinse, lather, repeat 💆🏻‍♀️🚿).

So now that you know the 3 R’s of repurposing, let’s see that old content look fresh & new! Check out Steven Mellor’s post here. If you have any questions, you can always contact the Uptown Girls – we’re always happy to help!

Written by Brittany Prats

Edited by Allison Herrera

You’ve heard us talk about it a million times, but today we’re coming at you from a different angle. We’ll give you a hint: this is what the younger generations care most about & it rhymes with landing…

Yep! You guessed it! We’re talking about branding (again). 

Listen, branding is literally the most important aspect of any campaign, company, or product. You can’t just jump straight into your marketing plan without your branding figured out to a tee. Regardless of what you may think, we’re actually not going to talk about how to figure out your branding. Nope. We know, you’re shocked. 

Today, we’re breaking down the evolution of branding & how it came to be what it is today.

As you might have guessed, advertising in the “Don Draper Days” was not about the brand. No one really cared about the company or what they stood for. They cared exclusively about the product, how well it worked/tasted, price, & even what it looked like. Now, obviously, in the beginning stages of advertising, the company still mattered – think Coca-Cola over Pepsi or Ford over Volks-Wagon. 

However, the actual branding of those companies and their values weren’t exactly a main selling point for consumers. Who a company was personality-wise & what a company supported, was almost unheard of.  With that being said, it is also important to note that this was before people were as open about their own personal views and beliefs. 

As time went on & as the idea of believing in something on your own grew, so did branding. It was quickly discovered that it wasn’t so much about the product anymore, it was about which brand consumers would rather support. This occurred when competition grew. If a million products can practically give you almost the same end result at nearly the same price, consumers started looking deeper into each business.

This has become evidently clear within the past ten years because of how ads are less focused on products & more focused on an ideal or personality trait. The product or service is still a part of the ad, but the branding behind it is a more crucial part of any promotion. What a company believes in, supports & stands for is their brand. The organizations they donate to, the movements they support, their values, their mission, & so much more are all a part of their branding.

As time goes on & competition continues growing, the evolution of branding continues developing. We’ve observed how younger generations will stop buying from a brand as a whole because they don’t support the same beliefs as them. Regardless of whether or not they absolutely loved the product before, these younger generations will drop a brand they don’t align with like it’s nothing. That’s why being upfront & honest with your branding, & truly finding out how you want to represent your company or business  is absolutely crucial in this new ad age. 

For example, Nike went from just selling a pair of shoes to be a better athlete, to selling an idea of being a better athlete who fights for social justice. We all know about Nike’s controversial ads with Colin Kaepernick…

…but those ads are the best example on how businesses’ branding has been evolving. Instead of focusing on the science behind their shoes, Nike is now focusing on who is wearing their shoes. Check out the examples below.

1990s

2020s

The second a company shoots an ad out supporting one of their beliefs, millions of people were dropping their brand, burning their products, & absolutely destroying them online. However, that is Nike’s brand. That’s what they believe in, & that’s how they want to represent themselves.

Marketing is no longer about a single product, it’s about those beliefs the company holds, something that consumers can relate to – & that’s branding. So although the “effect” of Nike’s ads have always been the same (buying shoes), the consumer’s end goal has shifted from simply buying shoes to resonating deeper with what they believe in & support. That’s the difference in advertising & branding from the Don Drapers to the Uptown Girls. Still need help figuring out who your brand is? Contact us today – we can help!

Written by Kele Johnson

Edited by Allison Herrera

When it comes to content as a digital marketer, a hook is everything. But why is something so simple as a hook important? A hook grabs the reader’s attention & (if done right) keeps them reading or watching & wanting more!

Need some inspiration for your next piece of content? You’re in luck. The folks at Copywriting Course share 8 easy tools you can use in building a hook. Here’s some information we found that  grabbed  our attention…👀

 

Use An Anecdote

• Anecdotes work because it grabs the attention of the reader & leaves the reader wondering what happens next – “If this person went through A, how did they come out at B?” 
• If you’re currently searching for a solution for a problem, you’d want to know how someone solved said problem right?
• Use an anecdote by telling a relevant story that’ll connect with your readers.
• Always make sure the anecdote is both personal & relatable. 

Example: “Just a few months ago I didn’t understand why interaction was low on my social media pages until I contacted Uptown Girl Media, & they helped me analyze my data & so much more!” 😉

 

Ask A Question

• Ask about something your readers can relate to. Questions make your content more engaging, as the viewer is then mentally answering your question. 
• If you ask the right kinds of questions, you can get inside the reader’s head by asking the same questions they were already thinking about.
• Bonus: If you’re asking relevant questions, you’re implying you have the right answers. Who wouldn’t want to know more then? 😏

Example: “Do you want to start a social media page to advertise your business but don’t know where to start?”; “Want to learn more about how to grow your business with social media?” 

These kinds of questions even have us wanting to learn more! 💖😉

 

Use A Statistic

• Use an impressive number that’s easy to understand, because numbers are eye-catching. 
• They stand out visually, & can add definitive context. Numbers break up a sea of text & are sometimes easy to remember.
• A great statistic can tell a great story without needing an in-depth explanation. Let the numbers do the work! Numbers don’t lie 😉

Example: 

• 41% of small businesses depend on social media to drive revenue. 
• Customers who engage with a business on social media spend up to 40% more money. 
• 96% of small businesses use social media in their marketing strategy. 
• 74% of consumers rely on social media in guiding their purchasing decisions. 

Like I said – numbers don’t lie, & aren’t you hooked now?! Social media is a game changer in marketing your brand. 👀📲

 

Use Interactive Tools

• Invite readers to actively engage with content via polls, question boxes, & interactive story posts. 
• Viewers love the opportunity to participate in content & share their opinions. 
• Interactive posts are a great way of getting someone hooked, especially if it involves waiting for a response.

Example: Let us show you some interactive stories that ourselves here at  Uptown Girl Media may have gotten you hooked with. 💖

 

 

Cheers to creating the perfect hook! Hopefully some of these ideas help you hook your reader in & leave them wanting more. Check out more hook writing tools over at Copywriting Course. Still feeling stuck? Contact us today!

 

Written by Brittany Prats

Edited by Allison Herrera

Have you been feeling like you just can’t win with Instagram? One day your post gets 100 likes, & the next day it only gets ten likes. Trust us, babe…we’ve all been there. Instagram has been acting like that petty ex boyfriend who one day is super nice & then is a complete jerk the next. It’s heartbreaking, really.

 

 

But hey, what can you do? It’s just the algorithm, right? It’ll get back to normal eventually, right? WRONG! There’s a plethora of strategical tactics you can practice.

 

 

We know we’re your favorite social media experts 😜, so you can bet your bottom dollar we have a few solutions for making your Instagram experience a little more bearable. Let’s dive right in! 

 

Instagram Reels

 

 

No, no, no. You don’t have to dance on TikTok to gain likes & followers. Find some trending sounds, make it relate to your brand, & watch magic unfold, baby! Take it from us. Our reels perform fantastic on our feed, but that’s because we make them relevant & entertaining. As you’ve probably heard, Instagram is headed towards a more video focused platform. So, it only makes sense that IG’s algorithm favors reels more than other creative content.

 

Clean up your following

 

 

Let’s be honest – you probably bought a few followers back in the day. Well, while you thought it was harmless fun, it is actually seriously damaging your engagement. Ghost followers & spam accounts make your account look less trustworthy. In turn, Instagram’s AI flags your account by burying your content in terms of not allowing the algorithm to reveal your content to real people. Bought followers aren’t creating genuine connections on IG, so the algorithm puts a hard stop in that potential. Just go through your followers list & clean it up a bit – trust us, it’ll do wonders for your engagement.

 

Experiment with Carousels

 

         

 

Carousels have been around for a while on the ol’ gram, but they’ve never been prioritized quite like they are today. Instagram’s algorithm prefers carousels because they can show them to your followers multiple times without having to show them the exact same post – that is, until the viewer engages with the post itself. This also gives you the opportunity of showing off more products or giving a little more info. Play around a little & see if your engagement increases.

 

Post when your audience is actually active

 

We’ve said this a million times, but don’t post at 4:00 A.M. & expect fantastic engagement. You need to post when your specific brand’s audience is online most. That means no more following articles that say post at 6:00 P.M. on Thursdays as Bible. Every brand differs, which also includes a variety of audiences on each account. For example, an account targeting students will have a different “most active audience time” rather than an account aimed at attracting middle aged, working class men. Whether it’s lunchtime, right before bed, or first thing in the morning – every account differs. This is where data & statistics come into play – it’s why analyzing & taking notes of when your audience is posting, liking, & commenting is important.

 

Remember, there’s only one concept that’s worth considering when playing around with Instagram’s algorithm: it’s constantly changing (sometimes on a day-to-day basis). Instagram is constantly bringing in new updates & features, some we love & some we hate. We know what you’re thinking…how in the hell can you keep up. Well, that’s where we come in. Just give us a call at (504) 788-2UGM, we know all the tips & tricks to give you the results you’ve been looking for!

Written by Allison Herrera

Edited by Brittany Prats

Digital advertising is constantly growing & evolving into a variety of forms. You probably already read our blog about the seven benefits of digital advertising; but, how does one choose which type of digital advertising channel to hone in on? Social media ads are the perfect opportunity for highly targeted & engaging visual ads. But, paid search advertising offers advertisers an opportunity in grabbing online users’ attention who are actively searching for relevant terms. But, what if you’re focusing on increasing brand awareness? Perhaps native advertising or display advertising is the option for you.

When it comes to digital advertising, it’s up to you, when strategically picking your poison. There are many different types of digital advertising channels you can utilize in reaching your audience, & each channel can yield effectiveness based on what outlet(s) you choose, your goals, the nature of your business, & how you utilize each feature towards the nature of your business. Let’s talk about the nine types of digital advertising below!

Native Advertising

• Native advertising is often called the “anti-ad”, because it integrates with the content or the platform where it is published without interrupting the navigation.
• The purpose is creating useful & engaging content for your target audience that doesn’t feel like an advertisement.
• Native advertising focuses on a positive & seamless user experience, because the ad’s design matches the function, feel & look of the media platform it appears on.
• This in turn build customer trust, as advertisements appear genuine & authentic, rather than spam or a nuisance.

Email Marketing

• Email marketing creates quality databases & offers opportunities for a segmented audience.
• Strong email campaigns use content that entices users to “click to download”, which can vary from ebooks to checklists. This creates a database or interested leads, as it requires users to add in their information (name, email, etc.). As your database grows, you can separate your list of users into specialized groups based on each user’s specific behavior & interests. Then, you can deliver relevant email campaigns their way.

Social Media & Social Media Advertisements

• Back in 2019, internet users spent an average of two hours and 22 minutes per day on social media, which means social media provides a huge opportunity for marketing your business.
• Social media & social media advertising is a great strategy in reaching a specific & engaging audience at a low cost.
• Let’s break this category into two aspects – social media (organic marketing) & social media advertisements (paid digital advertising).
• Social media is organic marketing, in the sense that it’s free to have a page on a social media platform, although you would only grow with a professional’s guidance or management.
• Although organic marketing efforts are free, you can implement paid digital advertising through social media advertisements for an extra push in attracting online users.
• Think of social media as your vehicle & social media advertisements as the gas that keeps your wheels rolling.
• When you feel as if your business is rolling, but you want to attract a new demographic, paid advertising can assist & is an affordable strategy.
• Social media advertisements increase brand awareness, sales, & revenue through segmenting your target audience.
• Social media ads depend on millions of users and they allow you to segment to arrive to your target audience.
• Each social media platform has different features & options, which help segment your target audience.
• Of course “everyone” is on Facebook, but that doesn’t mean it is necessarily the best platform in reaching your target audience.
• The platform you decide in ultimately placing your ads on depends on a number of factors, such as your audience’s online habits & where your target audience typically spends most of their time. Here are a few of our favorite social media platforms:
  • Facebook
  • Twitter
  • Instagram
  • TikTok
  • LinkedIn
  • YouTube
  • Pinterest
  • Snapchat

 

• From there, you focus on ad formats, which takes into account messaging, budget, & the platform itself.
• Social media ads also have more than one goal in mind. From building brand awareness to increasing sales, a professional marketer can help properly craft a clear goal based on strategy backed up by research.

 

Display Advertising

• When most people think of online advertising, display ads are what typically comes to people’s minds in terms of traditional digital marketing.
• Display advertising is a published visual element that is found on a designated area of a website, blog, social media platform, etc. Great examples of display advertising are banner ads, promotional images, & pop-ups on websites.
• These ads are often placed on websites with relevant subject matter, in hopes of targeting a similar audience.
• Display advertisements generally have a lower CTR than search ads, since the placement is not always relevant to users & disrupts a user’s website experience – appearing intrusive or annoying, from a psychological standpoint.
• This sometimes yields into low engagement rates, & internet users sometimes ignore display ads.
• The CTRs & engagement rates of display ads are also affected by the growth of ad blockers, but there is a great potential in re-marketing options when it comes to this type of advertisement.
• Display advertisements also build brand awareness in a highly targeted environment.

Remarketing/Retargeting

• Remarketing displays personalized ad online based toward a user’s online behavior or users who have previously interacted with your website, brand, or similar websites & brands.
• Remarketing ads are always appropriate & relevant to users’ latest interactions through using information about users collected through cookies.
• This type of advertising is a key driver of ROI for e-commerce business (& so much more), because it focuses on engaging with users who interacted with your brand in the past & demonstrated interest in your products/services. This strategy shows a higher conversion rate rather than targeting customers who have never heard of your brand or company before.
• Remarketing reignites a consumer’s interest & encourages him/her to return & finalize a purchase. Either way, the goal is remaining top-of-mind with users & increasing the likelihood of a sale

SEM (aka “paid search advertising”)

 

• Paid search advertising are the ads that you see at the top of any search engine’s results page – such as Google, Bing, or Yahoo. It blends in as a search engine result, but says “Ad” next to the URL.
• Paid search advertisements have a high CTR & drive more conversions than display advertising, because they seamlessly blend in as a search engine result, although they say “Ad” next to the URL.
• Users are also highly likely to read & engage paid search advertisements because not only do they sit at the top page of search results, but you’ll capture your target audience when their attention matters the most – when they’re actively searching for a product or service you can offer them.
• SEM quickly & easily responds to the needs of users based on keywords & phrases in what they are typing in the search engine.
• Like social media ads, you can also target customers through SEM according to age, location, & interests
• Google Ads also offer the option of designing search engine ad campaigns combined with with retargeting lists, which boosts the effectiveness of paid search advertising campaigns.

Mobile Advertisements

• Mobile advertising is focused on the appearance of ads on mobile devices, such as a smartphone or tablet.
• This type of advertising includes promotion texts sent via SMS, banner ads on mobile-enabled sites, and ads that pop up within mobile apps.
• As more & more online users spend most of their time on their mobile devices, digital campaigns should definitely also focus on mobile.
• According to Google, searches are significantly higher on mobile instead of desktops. As a result, Google does not index a page if it doesn’t have a mobile website.

Video Advertisements

• Video is the king of content. Due to its effectiveness, video ads receive a better CTR than traditional advertising.
• Video platforms, such as YouTube & TikTok, continue growing in popularity, as smartphone users spend a majority of their time engaging with video content online.
• Videos also provide an authentic connection for consumers, which expands reach, promotes engagement, makes boosting campaigns easier, & drives clicks/sales.
• Hearing & seeing someone in real life generates a genuine feeling from the screen to the target audience.

Audio Advertising

• Audio advertising targets audio streaming service listeners.
• This type of advertising involves recorded messages that are placed between songs on podcast episodes, unless users are paying a subscription fee on streaming devices.
• Audio advertising is a great opportunity for brands to reach a large audience, & can be strategically placed based on users’ interests. For example, a podcast focused on dogs is the perfect opportunity for a dog groomer to advertise himself/herself.
• With professional marketing, advertisers can also create memorable, high-impact messages for listeners, while ensuring audio ads yield a target audience.

Now that you’ve read about the nine main types of digital advertising channels, what’s holding you back? You’ll want a professional on your side when navigating this ever-changing digital world. Contact one of our team specialists today – we can help you find the perfect channel that’s right for your brand, while providing an effective & efficient digital advertising strategy.

 

 

Written by Allison Herrera

Edited by Brittany Prats

We already told you how digital ad revenue is increasing, but let’s chat about why you should invest in this branch of marketing. Digital advertising occurs when marketers or business owners promote their brand on the internet (website, email, social media, etc.). In order for consumers to see a brand’s advertising efforts, they must be actively using the internet in some form.

Digital advertising is effective for several reasons. This type of marketing provides rapid results when consistently practiced & strategized by professionals. We broke down seven reasons digital advertising is beneficial.

Cost Effective

• Organic marketing efforts are any advertising instrument that you don’t have to pay for. This can include your website, social media pages, blog, email marketing, or search engine marketing (SEM).
• Although organic marketing efforts are free, you can implement paid digital advertising within those outlets for an extra push in attracting online users…& you are completely in the front seat when it comes to pricing!
• Think of organic marketing as your vehicle & paid digital advertising as the gas that keeps your wheels rolling.
• When you feel as if your business is rolling, but you want to attract a new demographic, paid advertising can assist & is an affordable strategy.

 

Provides Client Data

• Online ads can give you access into customer demographics & behaviors. By experimenting with messaging & adjusting campaigns, you can gain insights on customers’ demographics, which help companies understand exactly: who are their customers, what are their customers’ interests, when are their customers active online, where are their customers located, etc.
• Through digital outlets, companies can easily gather data from testing messaging, then analyzing it in terms of what best resonates with their audience.
• From there, marketers can implement those hard numbers obtained (which are more beneficial than simply guessing), & optimize campaigns for maximum results without before even touching the dollar amount they are investing in digital advertising.
• Remember, data doesn’t lie 😉

 

Measurable

• We talked about how digital advertising provides data on online users, but it also allows you to accurately measure the results of your campaigns in terms of how they are performing. This includes an increase in website visits or evaluate how the cost per click (CPC) of your social media ads changes over time.
• The beauty of digital advertising is that it allows gives marketers the luxury of running an ad for 30 minutes & immediately knowing details (no matter how big or small) – how much money was spent, how much the business gained from the ad, how much web traffic the ad yielded, & so much more!
• Much digital advertising’s allure is really is its ability to deliver hard data that can be used in future campaigns.
• Also, if you implement lead capture, you can measure your conversion rates to help estimate your return on investment with digital ads.

Targeted

• Online ads are highly targeted. Through client data & campaign measurements, digital marketing allows marketers to easily target campaigns to the right customers.
• For example, social media platforms allow marketers to define a specific audience from platforms’ users. This grouping is achieved by targeting different attributes, such as gender, age, hobbies, interests, & even occupations.
• So, you would take all of the numbers obtained from clients & past campaigns, then use it in moving forward with future digital ads through targeting the correct audience.

Optimized

• With digital marketing, you can optimize your campaigns by easily evolving them, whether it’s switching up copywriting or swapping out a picture…the options are endless!
• Although results take time when first beginning, you can instantly adjust any campaigns online through a few simple clicks.
• For example, if you notice that your audience isn’t highly responsive to an ad, you can change the images and messaging quickly & with ease, until you see the results you’re looking for.

Accessable

• The internet doesn’t sleep & can be accessed anywhere at any time, especially with online usage running higher on phones, instead of desktops.
• There are 7.83 billion people in the world (Worldometer), & 4.66 billion of them are active Internet users. (Statista).
• That means you have a pretty good chance of reaching an audience online, where the average Internet user spends 6 hours & 43 minutes online every day. (We Are Social Global Digital Report 2020).

Builds Your Credentials

• Having an established & creative digital presence can set your business apart from competitors. This sets the tone that your brand is modern & can “keep up with the times”.
• Digital advertising increases brand awareness, who may otherwise never frequented your business or perhaps missed your traditional advertising efforts.
• Digital advertising also opens the door for communicating with potential clients & encourages customers to engage with your brand.
• Businesses typically use digital advertising in supporting promotions or spreading important messages, which effectively captures new customers & efficiently informs current clients or any news.
• Through digital advertising, you can guarantee that your business is on users’ radars, especially when first launching a brand or busines

Of course these are the benefits of running digitals marketing advertisements, but it is important you work with a professional in order to obtain effective & efficient results. Shoot us a call or email today – we would love assisting you on this marketing journey. Let’s optimize your digital advertising campaigns together!

Written by Allison Herrera & Brittany Prats

A whopping 500 million people go on Instagram daily. I don’t know about y’all, but that sounds to me like 500 million potential new customers. That is…if you have a cohesive Instagram feed.

A whopping 500 million people go on Instagram daily. I don’t know about y’all, but that sounds to me like 500 million potential new customers. That is…if you have a cohesive Instagram feed.

An effective social media strategy based on data, statistics & strategy is ALWAYS the way to go. This ensures a unique opportunity in connecting with already existing consumers & potential consumers. There’s more to it than just that though. It’s all about consistency, babe. This is key when establishing professionalism, & you can reveal that through an Instagram feed with a consistent color scheme, theme, grid design, & creative graphics/photos that stand out. Your online aesthetic should represent who & what you are as a business – especially when there are so many similar pages or companies out there.

We know you’re literally screaming at your screen right now asking “BUT, HOW DO I GET AN AESTHETICALLY PLEASING INSTAGRAM!!!!!”. Guess what – your favorite Uptown Girls have a few tips for you! A cohesive & aesthetically pleasing Instagram is comprised of these characteristics:

• Represents Your Brand
• First Impressions
• Recognizable & Memorable
• Messaging & Mood
• Professionalism

Represents Your Brand

Your aesthetic represents your brand, & an aesthically pleasing Instagram feed is the first thing viewers will notice when they land on your page. PS: if you’re confused about what branding is, click this link for our blog post breaking it all down. That means, it is crucial that your content complements your brand identity.

First Impressions

In developing first impressions, it is crucial that you exhibit a snapshot of your brand…& an aesthetically pleasing feed does just that! When a person clicks on your profile, your first impression will either make them follow you or continue scrolling on other pages. You want to keep *quality* visitors on your page. So, it is crucial that your company’s colors, layout, tone, messaging & feeling are conveyed online not just on individual posts, but also on the feed as a whole. Each element in a successful social media account works hand-in-hand with success.

Recognizable & Memorable

You want people from all over recognizing your brand. Recognizable brands focus on consistency & relevancy when it comes to their voice, tone, & content…& having a cohesive Instagram feed makes your page instantly recognizable. Your audience should be able to instantly recognize your post within a sea of other posts on their personal feed by correctly pairing it with your specific account, which uploaded it. Brand recognition is the number one driving force behind many successful businesses, & you have an opportunity to explore that option online, while also showing off your brand in a creative and interesting way. If a consumer simply likes the way your feed appears, there’s a better chance that your brand will remain at the top of viewers’ minds. Consumers will also have a clearer idea of your brand based off of how you appear online.

Messaging & Mood

A cohesive feed helps your audience easily understand messages you communicate relating to your brand, as a cohesive feed is predictable – it focuses on the element of repetition. This also helps your audience know what to expect from your posts & sets a specific mood in your messaging. An aesthetic refers to a specific mood that you want your content conveying. A aesthetically pleasing Instagram feed means landing on a specific “mood” that you want your brand portraying. Businesses can accomplish this by choosing a style for content & writing, which focuses on your brand voice.

Professionalism

An aesthetically pleasing Instagram feed builds your credentials as a professional & helps brands establish better connections. Nailing your brand’s colors, layout, tone, messaging, & feeling through a cohesive feed shows users that you understand your company’s purpose, personality & story. A pleasing aesthetic also reveals a brand cares about how they present themselves not only in-person, but online, too, & have the ability to “keep up with the times”. A cohesive feed also shows your account is active, which promotes engagement & improves your connection with your audience.

Instagram feeds reveal a brand’s purpose, personality, & story. That means not only should your feed show off a cohesive look, but everything else must stay consistent – your writing style of your captions, the way that your visuals fit together as a whole, the way that your bio is written, story highlights, etc. Each post & element on your profile should represent your brand & its personality.

Hey, we get it…this is a lot to take in, which is why we’re here to help! We won’t let you go through this alone – you have bigger & better things to do. Let us handle the job – it’s kinda our thing 😉

Written by Brittany Prats

Edited by Allison Herrera⁣

We literally always say  you have to go digital. The time is now. No more excuses. But, hey, if you don’t want to take our word for it, that’s fine. Before you close any doors, though, check out this evidence proving it’s time to go digital!

Did you know that Digital Ad Revenue had the largest increase last year since 2006?! That’s a 35% increase in Digital Ad Revenue in one year, but we can’t say we’re super surprised by this. Coming off of a pandemic that lasted well over a year, it was almost impossible for a brand to not turn to digital marketing. Everyone was constantly online, which quite honestly resulted in digital marketing really as businesses only option in terms of advertising.

Just to further put this number into perspective, an increase in Digital Ad Revenue of 35% equals just about $189 BILLION. Previously, from 2020 to 2021, the growth rate of Digital Ad Revenue was only 12%. There are millions of reasons that this may have been the case, but let’s break down the main one.

There was an enormous increase in the amount of businesses, which in turn means more of a need for marketing and advertising. In fact, a record of 5.4 million new business applications were filed. Because of the immense amount of new businesses, the only way that they could really promote their new business or find new customers was by going digital, whether that be through social media, video, or even audio.

Online shopping is another contributor to this spike in Digital Ad Revenue. People practically accomplished all of their shopping online last year as well, which makes a significant difference in Digital Ad Revenue. Online shopping is a big portion of our everyday lives, and it’s clearly not going anywhere anytime soon. In fact, online shopping is constantly developing as digital outlets continue growing. Think about it. Twenty years ago, we would wait for the mailman/mailwoman to deliver the latest store catalogs. Ten years ago, we moved online, where we would “window shop” on online websites and could even order products. Five years ago, we would browse social media and message stores comments, questions or concerns about products. But today, we can now order products through digital apps, such as Instagram, with a few simple clicks after being hooked from algorithms and Digital Advertising.

Now, your next question is probably how do you calculate ad revenue? Well, there’s no one-size-fits all calculation for ad revenue, since difference platforms/outlets can charge advertisers based on a few different metrics, including:

• Cost-per-thousand-impressions
• Cost-per-click
• Cost-per-acquisition

Cost-per-thousand-impressions or cost-per-mille (CPM) measures how much you earn each time an ad earns 1,000 views.

• Formula: Total impressions / 1,000 X CPM = Revenue
• For example, if you charge advertisers a $10 CPM and you have 200,000 monthly website visitors, you might expect to earn $2,000 per month if each of those visitors view an ad once
• Here’s how that works: 200,000 impressions / 1,000 X $10 CPM = $2,000

Cost-per-click (CPC) measures how much you earn each time someone clicks on an ad.

• Formula: Total impressions / 1,000 X CPM = Revenue
• For example, if you charge advertisers a $10 CPM and you have 200,000 monthly website visitors, you might expect to earn $2,000 per month if each of those visitors view an ad once
• Here’s how that works: 200,000 impressions / 1,000 X $10 CPM = $2,000

Cost-per-acquisition (CPA) measures how much you earn each time someone converts after viewing your ad. This conversion is similar to CPC, but it typically comes in the form of an email sign-up, app download, or purchase.

• Formula: Total acquisitions X CPA = Revenue
• For example, if you charge a $2 CPA and 1,000 of your readers convert, you earn $2,000
• Here’s how that works: 1,000 conversions X $2 = $2,000

Now that you understand how these numbers are calculated, you can see how Digital Ad Revenue has skyrocketed; however, just because ad revenue has increased, that doesn’t mean it will do that for every brand. You have to practice effective advertising in order for your means to make a difference. With digital advertising quickly evolving everyday, it can get incredibly hard to keep up with all of the new trends, channels, and options you have.

So why do it alone?! If you want real results based on specifically you and your goals, then hire someone who actually specializes in digital marketing. Oh wait, that sounds familiar, huh? Hire Uptown Girl Media, where we believe everyone deserves a piece of the pie…and we’re willing to get you there however we have to!