Written by Anna Schutte
Edited by Allison Herrera
Customer Advocacy: What is it, and why is it important?
In today’s world, there is no room for anything less than amazing customer support. Word of mouth remains the most common means of an endorsement. But, many companies overlook one helpful and effective thing: customer advocacy.
So, what is customer advocacy? What role does it play? In this post, we’ll discuss everything you need to know – from the overall benefits to why we feel customer advocacy is an effective tool for any business.
What is customer advocacy?
Customer advocacy refers to the state of marketing in which a company focuses on the customer’s interest, and the customer serves as the spokesperson for your brand. By constantly focusing on consumers’ needs, one can be certain that future business developments, whether new products, new services, or new ways of providing a service, can be done with customers’ needs in mind. Customer advocates aren’t just repeated buyers, and they are the heart of the organization.
Why is customer advocacy important?
Social media has changed the way brands engage with their consumers. Today, most consumers do not trust paid or placed advertisements. People are consciously seeking third-party validation. Word of mouth recommendation is a leading influence on a customer’s purchase decision. This means, having consumers promote your brand or products on your behalf will have a significant effect on your image.
Today’s buyers are searching for brands that prioritize their customers and create brand advocates’ networks by rewarding loyalty. Companies that do not implement this could struggle against competition exceedingly difficult.
Your customer represents a significant opportunity for your business. With consumer advocacy, the company is more likely to connect with new clients and establish long-term trusting relationships. Customer advocacy is a crucial approach towards building a brand community, where the consumer can openly share knowledge. It is essential to keep your customers involved in a community where they feel engaged. These user shots ranged from colorful landscapes to meaningful family photos.
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