How Understanding Demographics Will Help Market Your Business

Written by Brittany Prats & Jamie Hanzo

Edited by Allison Herrera⁣

Math and Algebra can be super boring, and not much is needed when getting your brand’s social media content in tip top shape. One equation you should always keep in your mind though is Social Media Content + Your Brand’s Demographic = Killer Success. When many think of “marketing,” one of their first thoughts is social media. This can be anything from posts, to social media ads, to videos, and so much more. Those non-marketers might think throwing together a graphic and posting it on all platforms will do the trick, however, this article written by Ayaz Nanji says otherwise.

The key to social media marketing– some might say the “Golden Rule”– is your target audience and demographic. We learn in this article that each platform (i.e. Snapchat, Instagram, Facebook, etc.) have different strengths depending on which demographic we are targeting. For example, younger adults are more likely to use platforms like Instagram, Snapchat and TikTok. Older adults are found interacting more on platforms like Facebook and YouTube. 

You are probably asking yourself, “Why is this important to my business and the way we market on social media?”. The answer is quite simple– your business will thrive depending on whose eyes see your content.

Because 76% of adults ages 18-24 say they use Instagram, maybe an ad for a college drinking game might attract the right people on that platform. If you are trying to sell a car, Facebook might be your best option to push your content on. This is because older adults use Facebook, and it’s no secret older adults are more financially secure than younger adults in America. 

The article goes even deeper into demographics by sharing research on the ethnicities of each age group on social media platforms by saying “Some 52% of hispanic and 49% of Black American adults say they use Instagram, compared with only 35% of white American adults.” It is also said that more than half of American adults who have earned a college degree, whether it be a bachelor’s or advanced degree, use LinkedIn. 

These statistics may seem oddly specific, but they might just be what your business needed to know to succeed. Not sure where to start? Give us a call today…we’re happy to help!

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