Keywords Aren’t Dead

Written by Allison Herrera

Keywords aren’t dead. In fact, they’re Instagram’s newest functionality! Although we all push hashtags on social media, you may want to begin implementing keywords on Instagram. Here are the differences between hashtags & keywords…


  • You choose to manually sort & organize content
  • Users can follow hashtags, just as they follow accounts
  • Can be used on stories, posts & reels
  • Can be general or specific


  • Instagram catalogues your content
  • Helps Instagram act as a search engine
  • Only works on posts
  • Limited categories (as of right now)

Although Instagram isn’t releasing much information on keywords, they’re transforming the app into more of a search engine & are similar to SEO, as they are based on captions & images. For instance, when you search something on Instagram, the app now suggests “keywords” based on your interests! If you’re interested in learning more about keywords and/or hashtags, shoot us an email at We’d love to chat with you!

Click Here for some Frequently Asked Questions.

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