Making the Most of Social Media

Written by Caroline Legrand
Edited by Allison Herrera

Every now and then, we come across a company with little to no social media activity. While some people are just not familiar with using social media for business promotion, others simply do not allocate resources for digital advertising. Whether that’s you, or if you’re just looking to improve your digital content, we are here to tell you why social media is ruling the advertising world.

From 2014 to 2018, non-digital advertisements faced a $10 billion decrease in revenues. On the contrary, from the same years, digital advertisements saw a $60 billion increase in revenues. Even from 2018 to 2019, digital advertising revenues led non-digital revenues by $6 billion. Now, they lead by $15-20 billion.

When it comes to digital advertising, video is king. Video content on social media generates more sales than any other content format, locking in right below $30 billion in 2018. Luckily, that’s our specialty at Uptown Girl Media.

But in case the numbers haven’t sold you on solidifying your social media plan, just remember that social media is B-I-G right now. Almost everyone is on social media and they spend a large amount of their time scrolling through it. People do not read magazines as often anymore, but they do read the individual articles that are commonly shared through social media platforms. We do not know what the future of social media holds, but we do know that it is the best bet your company has for a successful campaign.

Companies like Shapermint allocate 80% of its marketing budget on Facebook and Instagram alone. Why put all your eggs in one basket? Well, they are still reaching their marks and bringing significant sales to the company through their digital advertising on the sites, so they say, “Why Not?”

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