Written by Becca Miller
Edited by Allison Herrera
The most wonderful time of the year is almost here…the Holiday Season!
While this year has flown by, the holidays are also quickly approaching, which means it’s time to batten down the hatches and make sure that your company is prepared with a solid marketing strategy.
Did you know that 49% of consumers say they use Google to discover or find a new item or product. That means that your website and your products are more likely to be found on Google – a crucial tool that customers use on a daily basis.
Google has many features helping you increase your sales, leads, or brand awareness. Each one of their tools is designed to help businesses grow. The best part is most of their tools are free!
Let’s start with your Google My Business page. It’s free to set up or claim, if it is already set up by Google themselves. Take a look below – with these listings you are able to give your customers all the information they may need about your business. This can be everything from reviews to contact information to photos – all helping customers have immediate access to your business.
Once you’ve made your website and have a Google listing, make sure you connect your Google Analytics to your website to start tracking traffic. This will reveal everything from where people are clicking to where their locations are and more. If you need help trying to decode the information, we can help!
Part of having a website on Google is that they take a look at the back end of your website and learn everything about your business. Google is generous in the sense that it wants to understand your keywords, products, location, images, links, etc. Having specific keywords and best practices are crucial because this is how Google will rank your website. It takes time to build your Google ranking, which means it won’t happen overnight. But, you can trust the experts, aka us, to help you.
Let’s dive into some of the paid tools Google has to offer. The main tool is Google Ads, which is where you can pay Google to run ads all across their networks. There are many different types of ads like:
- Search: This is a normal search where we can type in a brand name or keyword. If there’s a company that is paying for an ad relevant to our search, then they will appear at the top of the results page. This is a helpful way to make it to the top of the page if your website is still new and hasn’t fully been optimized.
- Shopping: Shopping ads are extremely useful if your website is shoppable. Customers are able to search what they are looking for, and your brand can showcase the product if it fits the customer’s needs.
These Google Ads mentioned above are just a couple of options and extremely useful tools that businesses can utilize in helping increase sales. Google Ads are also a great tool in helping you market your business during this busy holiday time. After all, the holidays are the busiest shopping time of the year, so why not market your business even more than before.
Think of Google as a tool that assists in boosting your business and website, and consider us a partner who is expertly trained to use the tool. If you’re ready to take your business to Google, give us a call. We’re more than happy to partner with you on this journey!