The Importance of a Hook

Written by Kele Johnson

Edited by Allison Herrera

When it comes to content as a digital marketer, a hook is everything. But why is something so simple as a hook important? A hook grabs the reader’s attention & (if done right) keeps them reading or watching & wanting more!

Need some inspiration for your next piece of content? You’re in luck. The folks at Copywriting Course share 8 easy tools you can use in building a hook. Here’s some information we found that  grabbed  our attention…👀


Use An Anecdote

  • Anecdotes work because it grabs the attention of the reader & leaves the reader wondering what happens next – “If this person went through A, how did they come out at B?” 
  • If you’re currently searching for a solution for a problem, you’d want to know how someone solved said problem right?
  • Use an anecdote by telling a relevant story that’ll connect with your readers.
  • Always make sure the anecdote is both personal & relatable. 

Example: “Just a few months ago I didn’t understand why interaction was low on my social media pages until I contacted Uptown Girl Media, & they helped me analyze my data & so much more!” 😉


Ask A Question

  • Ask about something your readers can relate to. Questions make your content more engaging, as the viewer is then mentally answering your question. 
  • If you ask the right kinds of questions, you can get inside the reader’s head by asking the same questions they were already thinking about.
  • Bonus: If you’re asking relevant questions, you’re implying you have the right answers. Who wouldn’t want to know more then? 😏

Example: “Do you want to start a social media page to advertise your business but don’t know where to start?”; “Want to learn more about how to grow your business with social media?” 

These kinds of questions even have us wanting to learn more! 💖😉


Use A Statistic

  • Use an impressive number that’s easy to understand, because numbers are eye-catching. 
  • They stand out visually, & can add definitive context. Numbers break up a sea of text & are sometimes easy to remember.
  • A great statistic can tell a great story without needing an in-depth explanation. Let the numbers do the work! Numbers don’t lie 😉


  • 41% of small businesses depend on social media to drive revenue. 
  • Customers who engage with a business on social media spend up to 40% more money. 
  • 96% of small businesses use social media in their marketing strategy. 
  • 74% of consumers rely on social media in guiding their purchasing decisions. 

Like I said – numbers don’t lie, & aren’t you hooked now?! Social media is a game changer in marketing your brand. 👀📲


Use Interactive Tools

  • Invite readers to actively engage with content via polls, question boxes, & interactive story posts. 
  • Viewers love the opportunity to participate in content & share their opinions. 
  • Interactive posts are a great way of getting someone hooked, especially if it involves waiting for a response.

Example: Let us show you some interactive stories that ourselves here at  Uptown Girl Media may have gotten you hooked with. 💖



Cheers to creating the perfect hook! Hopefully some of these ideas help you hook your reader in & leave them wanting more. Check out more hook writing tools over at Copywriting Course. Still feeling stuck? Contact us today!


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