TikTok For Businesses

Written by Becca Miller

Edited by Allison Herrera

Continuing our TikTok series this week, we’re diving into all things business-related. That’s right, TikTok has gone professional! The app is now giving small businesses the tools they need to grow their business.

Some of these business tools include:

  • Success stories from small businesses
  • New creative tools to create ads
  • Webinars
  • Ways to measure & optimize your ads

Success Stories

Learn about other small businesses that have utilized TikTok’s resources to create engaging ads & successful returns on investments. They have case studies from industries like education, retail, food, & so much more. You’re able to learn about the company’s objectives & the solution they found within TikTok. Not to mention, they even share the results from the company’s campaign.


We all have to start somewhere and TikTok has created webinars to help you learn from their experts on how to grow your business. Start with their “Getting Started” webinar to take your first steps into their ad manager. Then, learn more about the best practices & everything you need to know about running campaigns, holiday hacks, & more!

Ways to Measure & Optimize the Success of an AD

Auctions, bidding, optimizing, oh my! There’s nothing to fear with TikTok’s guides to success. Here, you are able to learn about the ins & outs of how their ad system works & how you can optimize the system to create the best outcome for your ads. 

Creative Tools

Not sure where to start creatively with TikTok ads? They’ve created great templates to help you get started. TikTok has 58 customizable templates to let you tell your brand story or promote your product. All you have to do is drag & drop your image (or video) into their template, then pick your music. Another great tool that TikTok has is their “smart video soundtrack.” This tool lets you upload your content, & the system will automatically select music based on your videos. What’s even better is that the music you select is free from copyright issues. 

Still creatively blocked? Visit TikTok’s creative center to find inspiration & insights to learn best practices & what other companies are creating – or, call us over at Uptown Girl Media! Although TikTok gives you the best guides & resources to grow your business, it’s always better when you have a professional marketing partner beside you. If you’re interested in learning more about ads & creating them, shoot us an email at contact@uptowngirl.media. We’d love to chat with you!

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