Written by Allison Herrera
Researched by Brittany Prats & Lily Donegan
Welcome to the second blog post in our TikTok series! Today, we’re chatting about the TikTok algorithm. According to TikTok, “The system recommends content by ranking videos based on a combination of factors — starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too”.
These factors include:
- User interactions
- Video information: this might include details like captions, sounds, and hashtags.
- Device & account settings
User interactions are how you (the user) engages with the app. So, this part of the algorithm takes into account the videos you like or share, accounts you follow, comments you post, & content you create. This feature in the algorithm even focuses on how long or how often you watch a video.
Video information is a large factor in the algorithm. It includes details such as captions, sounds (music), & hashtags. For example, if you watch videos predominately with the hashtag #foodhacks, the algorithm will supply you with more videos pertaining to that hashtag. The same goes for the latest dance trends. If you listen to videos with the same song or sounds, the algorithm will cater to your feed with that latest fad.
Device & Account Settings
Device & account settings are equally unique as user interactions & video information. This is more culture-specific in the sense that the algorithm bundles language preferences, country settings, & device type. This provides to you with what is trending in your community or region.
TikTok’s algorithm is simply a formula that provides users with what they believe is the most valuable & entertaining content. If you’re interested in learning more about TikTok’s algorithm, shoot us an email at email@example.com. We’d love to chat with you!