Written by Brittany Prats
Edited by Allison Herrera
We hear it all the time: “I can do my business’s marketing on my own, it can’t be that hard.” Sure, maybe you can – but if you really want to grow your business like never before, then you need to hire a professional (**cough cough** us **cough cough**).
What even is a marketing agency anyway?!
Well, it’s pretty simple actually. A marketing agency is a team of people who help brands grow in whatever their goal is through the execution of a campaign or strategy. Whether that’s through social media, out of home, commercials, or even just website development, the options are limitless. Marketing agencies focus on telling your brand’s story in a creative & strategic manner.
I don’t know. I still think I could do it on my own. So, why is it worth it?!
We get it – it seems really easy, so why wouldn’t you just do it all on your own? Let’s break down a few advantages of why hiring a professional can make a serious difference in upping your marketing game.
1. Professionals are Objective.
Obviously, you’re going to think your business is the best in the field & that your methods of marketing are top notch, but that’s not always the best perspective when promoting your business. The way you promote your business may not be the most effective approach; so, with an objective eye, professionals analyze everything, see where your competitors are doing well, & figure out the best move for your goals, along with creating content that is specifically strategized for your brand, focused on customer engagement/experience, & cannot be replicated or re-produced.
2. Access to Professional Resources & Knowledge
The professionals will have access to data, stats, software, & other materials that the average person simply doesn’t. Just like how you have resources that help you in your field but aren’t necessarily available to everyone, it’s the same way for marketers! We also stay up to date on ever-changing knowledge pertaining to marketing, whether it’s Instagram’s algorithm or website design trends. As digital continues updating, we continue learning.
3. Tracking Results.
Yeah, yeah, yeah we know – Instagram Insights are a great thing…but, those statistics are sometimes vague & lacking in areas that make all the difference. Do you really know what those numbers mean? And did you know that there are so many other important statistics from your campaign that Instagram can’t analyze by itself? Through hiring a professional, you’ll have access to all of the data & statistics that really matter for your goals in your campaign. Plus, we’ll go over each report we create for you – helping you understand each statistic & analyzation a little bit better.
4. Saving you Time & Money.
Time is money, baby, & you don’t have time to waste. Hiring a professional will help you get back to the fun parts of being a business owner, & more importantly letting you focus on the things you know best. What takes you maybe four hours to create may take us only fifteen minutes. Since we know the tips & tricks of the marketing industry, using a professional can actually save you money in the long run, as we can better target your audience & implement strategies focused on goals. We’re constant learners & on top of the trends/changes in the digital world, which takes a large chunk of time on a day to day basis. Let us take that burden off of your shoulders.
This one is a little obvious, but it might be the most important. Just as you’re an expert in your field of work, professional marketers are experts in their field. They know all there is to know about what will make your brand grow & how to do so. Everyone has their own strengths, & ours just happens to be marketing! We always keep up with the latest trends ensuring that your campaigns will be accurate, effective, & produce positive results throughout the duration it is used. Experience is something you really need when it comes to marketing if you want to effectively get your business off of the ground.
Okay, cool, but what about Uptown Girl Media?!
We do all of that & so much more, but with a twist! Our goal as a business is providing a unique visual experience that no one else can reproduce, by curating individualized visions that are strategically personalized for you & your brand. We specialize in highlighting memories & experiences consumers will value through a creative & unique outlet.
We want you to leave the hard work to us, & enjoy the fun parts of being a business owner! We believe that we can grow any brand to reach its specific goals. This not only expands your brand, but it builds your credentials & enhances your professional presence.
Regardless of who you choose to hire for your marketing needs, just always remember that you need to do your research, ask questions, & get a second opinion before you hire them. Don’t waste your time or your money if you know you’re not the right fit. At Uptown Girl Media, we think of working with clients as a mutual selection process.
We want to work directly with you, & we want our goals & values to align. We won’t let you waste your time, & we most certainly won’t let you waste your money. Give us a call, babe, & let’s see if we’re a fit.