Why, When & How – IG Live

Written by Allison Herrera & Caroline Legrand

Using IG Live is a great option right now, while life as we know it is still mostly digital. It allows you to connect with your clients and followers in real time. The best opportunities for using IG Live allow you to…

  • Share a promo
  • Show a behind the scenes
  • Or even share what working from home looks like right now…and it lets viewers ask questions while you’re filming that you will be able to answer on the spot

There are many different avenues that you could touch on while sharing. For example, you can share products for clients to view and educate viewers on programs you offer. You can also share intel for students or other professionals in your industry. Lastly, you can promote a networking alliance or simply provide an authentic connection for followers, in order for you to organically grow.

Hopefully these questions or people seeing a face and hearing a voice will provide connection and produce a possible client, or at least a sale. Remember, our goal at the end of the day for businesses on social media is to convert viewers into clients.

IG also notifies followers that you are going live and boosts your video in the stories to gain views. It can also be saved and highlighted for others to look back on. Surprisingly, live videos have the highest rated organic interactions on Facebook, so it may be worth it to look into going live there as well. Don’t believe us? Click here to see a breakdown of Facebook Live stats.

Live video isn’t going anywhere, and the future of social media is leaning more and more towards video content (think about the popularity of TikTok and Instagram Reels – click here for our blog post on Instagram Reels). Whether it’s pre-recorded or live, video is king when it comes to content…and knowing how or when to utilize it is key. If you have any questions, please reach out to us at contact@uptowngirl.media – we would love to work with you!

Click Here for some Frequently Asked Questions.

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