Author: uptown@adm

Written by Allison Herrera

I would argue that a brand’s social media might just be the most important aspect of their marketing strategy. I know, that’s a bold statement, but think about it….

How do you find most of the brands you use? Social media. Where do you go to see real people experiencing a product? Social media. Where do you go when you have a concern about the brand or their product? Social media.

Social Media is where brands can be their most authentic selves and can interact with their customers on a more personal level – all while promoting their product in a subtle, but effective way.

Prioritizing social media can flip your whole brand upside down. You’ll start seeing better results, higher levels of engagement, and (hopefully) an increase in revenue. Understanding the importance of not only implementing social media marketing, but prioritizing it as well can be extremely beneficial for strengthening your brand and the connection to your audience.

Show Your Customers Your Personality

This is your chance to show everyone the best aspects of your business or brand. Consider what your audience may want to know or will be the most helpful information. Your social media profiles are a hub of information for your customers – from opening hours to products to menus.

You want to make sure that you are highlighting how trustworthy your business is, that means sharing everything about your business. We use social media as a tool for our clients in sharing your staff bios, product photos/videos, behind the scenes content, etc. Don’t forget to always incorporate your company’s core values, brand voice, and uniqueness in every post you create.

You can also use your social media as a hub in highlighting what makes your business unique and sets you apart from your competition. Keep your branding consistent, yet still trendy – you want to keep attracting customers for as long as you can.

Remember that social media is not the place to be inauthentic! You want to invest your time in your social media to keep the connection to your customers as authentic and as real as possible.

Target and Attract Your Audience

Social media serves multiple purposes, so narrowing down how you want to use it and who you are trying to reach through messaging is crucial. With the advancements in social media, reaching and interacting with your audience through social media provides value, while remaining more of a low-cost way of marketing your business. If you concentrate on the characteristics of your target audience, you can effectively personalize messages that appropriately resonate with your target audience. For example, the mediums and language you would use to connect with a Gen-Z female varies from how you would attract an audience of male baby boomers.

To help you determine your target audience, ask yourself these questions:

• Who is the audience you’re trying to reach?
• What platforms does this audience typically use?
• What trends are popular among this audience?

 

Diversify Your Content

Not all social media platforms are created equal. Consider what your business is and how it can grow on certain social media platforms. For example, an interior designer might do better on Pinterest than someone who is in plumbing. Also, every platform has their own content that may perform better than on another. Consider Reels – they were initially only made for Instagram, but now you are able to watch them on Facebook.

Being able to diversify your content is a great way to connect with your audience while maintaining a consistent presence on social media. But remember, not all content is meant for all platforms. Below is a breakdown of each popular platform and their purpose.

• Facebook: You’re allowed to post a range of content like pictures, videos, articles, and galleries. With Facebook you can reach a large audience because everything is so public.
• Twitter: Remember you are limited with your characters, 280 characters to be exact. Messages are going to be more short, sweet and to the point, maybe even a little informal. But you’re able to post photos, videos and articles to accompany your text.
• Instagram: This is your hub for sharing photos and videos! There’s many different ways to reach your audience: hashtags, locations and tagging users.
• LinkedIn: Consider this or professional network. You can share posts or articles related to your business or your industry. This will be a great hub to collect new employees and share your current company culture.
• Pinterest: Remember her? This platform lets users discover new content like pictures and articles that are based on their favorite interests. Users are able to browse by topic and categorize everything they find into boards for future use.
• TikTok: He’s the new kid on the block that works off of short form video clips. The audience on TikTok is a much younger audience and you need to stay relevant. But because they are a newer app, it’s a little easier to go viral and reach a wider audience

Don’t limit yourself to one platform – consider having a range of social profiles. But, keep in mind to diversify your content. Some content may not be relevant to certain platforms. It can take a lot of time and energy to create different content for different profiles. Consider hiring a marketing agency, a.k.a us, to help you plan your content!

Create An Attainable Plan

After assessing your clients’ needs, it’s time to put together their goals with an attainable and specific plan. Whenever we welcome a new account to the Uptown Girl Media family, we explain that marketing is not a “one size fits all”, so each client’s plan differs based on what we refer to as “SMART Goals” – an acronym we use for goal setting. Click here and read our blog post all about SMART Goals.

Track EVERYTHING

It’s incredibly important to track how well your social media content is working or if you need to adjust your strategy. But there are many numbers to process, which can become overwhelming. Start off by focusing on your followers, then process engagement you’re receiving. This can help you determine what your followers love or hate, and is also a great start to tracking your overall goal.

Don’t get discouraged if you aren’t seeing results right away! Social media is a process and results can take as long as 12-18 months. Rome wasn’t built in one day 😉

Wondering what else you can track on social media? We can help break down your data to give you a full report of how your social media is performing.

Getting your brand out there can be hard, especially when there are millions of social media users competing against. Understanding why you should prioritize social and the benefits that can come from that is a great start!

Overall, social media is a serious game changer in pushing your brand to where you aspire it to be. Does this all still seem a little confusing to you? It’s okay – that’s why we’re here to help. Social is our speciality, and we would love nothing more than to assist you in transforming your business. Ready to strengthen your brand and get social? Give us a call!

Written by Becca Miller

Edited by Allison Herrera⁣

 

The most wonderful time of the year is almost here…the Holiday Season!

 

 

While this year has flown by, the holidays are also quickly approaching, which means it’s time to batten down the hatches and make sure that your company is prepared with a solid marketing strategy.
Did you know that 49% of consumers say they use Google to discover or find a new item or product. That means that your website and your products are more likely to be found on Google – a crucial tool that customers use on a daily basis.
Google has many features helping you increase your sales, leads, or brand awareness. Each one of their tools is designed to help businesses grow. The best part is most of their tools are free!

Let’s start with your Google My Business page. It’s free to set up or claim, if it is already set up by Google themselves. Take a look below – with these listings you are able to give your customers all the information they may need about your business. This can be everything from reviews to contact information to photos – all helping customers have immediate access to your business.

 

 

Once you’ve made your website and have a Google listing, make sure you connect your Google Analytics to your website to start tracking traffic. This will reveal everything from where people are clicking to where their locations are and more. If you need help trying to decode the information, we can help!

Part of having a website on Google is that they take a look at the back end of your website and learn everything about your business. Google is generous in the sense that it wants to understand your keywords, products, location, images, links, etc. Having specific keywords and best practices are crucial because this is how Google will rank your website. It takes time to build your Google ranking, which means it won’t happen overnight. But, you can trust the experts, aka us, to help you.

Let’s dive into some of the paid tools Google has to offer. The main tool is Google Ads, which is where you can pay Google to run ads all across their networks. There are many different types of ads like:

• Search: This is a normal search where we can type in a brand name or keyword. If there’s a company that is paying for an ad relevant to our search, then they will appear at the top of the results page. This is a helpful way to make it to the top of the page if your website is still new and hasn’t fully been optimized.

• Shopping: Shopping ads are extremely useful if your website is shoppable. Customers are able to search what they are looking for, and your brand can showcase the product if it fits the customer’s needs.

 

These Google Ads mentioned above are just a couple of options and extremely useful tools that businesses can utilize in helping increase sales. Google Ads are also a great tool in helping you market your business during this busy holiday time. After all, the holidays are the busiest shopping time of the year, so why not market your business even more than before.

 

Think of Google as a tool that assists in boosting your business and website, and consider us a partner who is expertly trained to use the tool. If you’re ready to take your business to Google, give us a call. We’re more than happy to partner with you on this journey!

Written by Allison Herrera⁣

Whenever we welcome a new account to the Uptown Girl Media family, we explain that marketing is not a “one size fits all”, so each client’s plan differs based on their goals. When it comes to social media strategies, we walk our friends through what we refer to as “SMART Goals” – an acronym we use for goal setting taken from Professor Robert S. Rubin (Saint Louis University), who wrote about SMART in an article for The Society for Industrial and Organizational Psychology.

SMART Goals

Specific
Keep it simple. This is the 5 W’s we’ve mentioned before – who, what, where, why, which
Who is involved? What do I want to accomplish? Where is it located? Why is this goal important? Which resources or limits are involved?
These questions significantly determine what your purpose for using social media is

Measurable
Unlike other agencies, we use data and statistics in tracking your progress and adjusting your strategy all in order to remain on top
Measurable goals address means of quantity – how much, how many, and how will I know when “x” is accomplished
This is the step that is meaningful and motivating in how we determine and plan on tracking the progress of your initial goals

Achievable (Attainable)
We always explain that your goals should fall as realistically attainable in order to gain success. A simple plan on platforms are also always easy in navigating
This shouldn’t discourage dreaming big, but we don’t own a magic wand and want to ensure all goals are possible, which means identifying missed opportunities and overlooked resources
This is an opportunity in answering questions such as how you can accomplish goals and how realistic are your goals (based on constraints)

Relevant
Relevancy is a conversation we have on a day-to-day basis with all clients. Your social media should bring value to your audience, and relevancy is key in doing so
Your plan should focus on content that…
Feels worthwhile
Understands timing
Addresses needs
Matches your demographic
Resounds messaging
Is applicable in the current environment
Relevant content also focuses on realistic means based on resources and should always focus on producing results
This goal is how your social media will enhance your brand image and business

Timely
This goal is all about time – time-based, time limited, time/cost limited, timely, time-sensitive
Every project needs a deadline or a target date, which gives priority to long-term goals
Time-bound goals answer not only “when”, but what can I do in “x” months from now, along with what can I do today
This goal also ensures carving out time in planning/producing content for progressing your platform(s)

On social media, building a brand’s identity requires much time and patience. But, you must constantly and consistently remain well informed on all of your options, which sometimes adjust over time based on outside factors. That means your goals may shift over time as you/we begin interacting with your followers and learn what content bests resonate with them.

At the end of the day, you know your company and audience better than us. That is why we work hand-in-hand when it comes to your social media strategy, which all depend on your specific goals. Not sure where to start? Give us a call today – we would love helping you out!

Written by Allison Herrera, Becca Miller, & Brittany Prats

When preparing a new product or opening up a new business, marketing awareness sometimes falls short on entrepreneurs’ minds. Of course, entrepreneurs know that marketing is of the utmost importance, but their focus is on the matters at hand, resulting many a times in missed marketing opportunities. Think about it – upcoming movies hype people up by movie trailers, commercials, press releases, pre-launches with the actors/actresses, cross collaborations with other brands, etc…all leading up to the reveal of the movie itself!

Your product, business, or brand should not be any different. As movies prepare for their launch, your upcoming reveal should also generate buzz and get people excited for more information! Here’s three reasons why…

1. A pre-launch marketing strategy jumpstarts conversation and generates buzz.

The number one objective in marketing a product, company, brand or service is STARTING A CONVERSATION. When launching your product and setting it up for success, it’s important to build a plan that creates intrigue and anticipation. When you do this, your customers will gain curiosity and interest within your brand and your product. Just by teasing your product or information about it, you are already generating interest with your customers. Start planning your marketing about six to eight weeks before the launch date – this will help get your product to market faster and to a more receptive audience.

2. A pre-launch marketing strategy creates a receptive and engaged audience to sell to.

After we start a conversation, we create an opportunity not only for your message to be delivered, but to deliver your message to an audience that is interested and engaged. It’s all about establishing that relationship of trust and loyalty within your audience. A big part of establishing those crucial relationships is nurturing during the pre-launch period, throughout the launch, and even post launch.

You really have to keep your audience engaged in a way that makes them want to come back and get excited about your brand. If you present your business, ideas, and overall brand in a way that helps your audience to get to know you on a deeper level, then they will be more likely to support you in the future. Engagement can be increased through something as simple as giving teasers and hyping up your launch to make your audience more excited about this product that they know nothing about.

Consistently nurturing your audience helps build upon that already existing relationship. You have to keep that constant contact throughout the entire pre-launch and launch period in order for them to stay interested. Just because they supported you in this launch doesn’t mean that they will next time, so be sure to always engage with your consumers. This will not only help to build up your brand loyalty, but it will also make your audience feel that they can really trust your brand and therefore give you a more successful launch in return.

3. It guarantees your product or brand will already have somewhat of a following or audience.

When you take the time to create your product, you should put the same amount of time and energy into marketing it. When you don’t advertise early on, you’ll run out of people to talk to and to launch to. This is because there’s no anticipation or marketing of your product which doesn’t peak anyone’s interest.

When launching a product, think of it as the climatic scene in a movie. There are scenes that are building and building up to the most important part of the movie, and without those scenes your audience wouldn’t know what to expect or what’s happening. During the early advertising stages your audience will have an understanding of what you’re offering and why they should keep an eye out for your big launch.

When your customers have a reason to care about your launch, then they’ll be ready to watch for your release. Not partaking in early advertising is basically launching your product to a bunch of empty seats. After all, you did all the work for your new product, why not put the same amount of effort into marketing it?

In sum, you want to be on the ball before it starts rolling. But don’t worry…this is where we come in! Give us a call & we will help get you started.

Written by Becca Miller

Edited by Allison Herrera⁣

 

We HAVE to address this issue….boosted posts are the WORST. There, we said it. But before we get heated about this issue, let’s break it down.

 

A boosted post is when you put money into a post that you already have shared on Facebook. This post can be advertised to your selected targeted audience, but does not come with all of the customization features that Facebook’s AD Manager has. Boosted posts are, in our opinion, a juvenile move. Think of them as merely superficial – resulting in just more “likes” and comments than usual, but no real call to action (CTA).

 

In comparison, an ad is created in Facebook AD Manager and features much more customization needed for advertising your brand or products. These ads are strategically placed, created, and goal oriented. Proper Facebook ads reveal a sense of professionalism, which expands your credibility as a business.

 

So, why are we so heated about boosted posts? Well, for one, we’ve found that some companies get “boost happy” – as we like to call it. What that means is that they love to boost a post everytime Facebook tells them it’s a good idea, whereas most of the time it’s not.

 

 

Though posts and ads appear in a user’s feed like a regular post, they have two totally different end goals.

 

• Your post is meant to engage and motivate users to interact with you, as they would with their friends or family, because they love your brand so much.
• An ad is targeting customers you want to not only interact with you, but to go to your website, purchase a product, go to your event, etc. With an ad, you have more control over your audience, your goals, and how your ad looks on different platforms, which ensures peak optimization. It focuses on a CTA.

 

Boosting your posts aslo skews and limits strategy…especially an ad strategy. Take a look at our graphic below. This shows how a boosted post only has limited objectives, audiences, options, budgeting, and more. Meanwhile, the Facebook AD Manager has many more options for professionals in terms of the strategy and optimization of your ads.

 

 

As mentioned in the above graphic, boosting can only give you a handful of options for running an ad. Meanwhile, Facebook Ads Manager gives you more options and objectives that can be maximized and optimized. These are the key objectives that are necessary to run a successful campaign:

 

• Choosing different ad placements:
  • When you boost a post you’ll be able to check or uncheck whether you want your ad to run on Instagram. While with Facebook ads, you get more options for where your audience will see your ad. This could be on Instagram stories, Facebook News Feed side ads, messenger ads, and more.
• Use specific ad objectives:
  • When creating ads you have to let Facebook know what your objective and goals are with the campaign. When you boost a post, you really can only focus on website clicks, page engagement, and local business promotions. While Facebook ads give you a full range of objectives and goals from conversions to email subscriptions.
• Maintain creative control:
  • Facebook AD Manager gives you the tools to create & design ads that fit the needs of your goals. You can create carousel ads, add specific descriptions, and add a call-to-action button that will drive your audience to take action. There are plenty more creative options available. While boosting a post doesn’t give you the same creative freedom.
• Using advance targeting capabilities:
  • This helps you reach people who are more likely to interact or remember your ads. Boosting posts lets you decide on interests, age, and gender for your audience. While Facebook Ads while give you the options of overlapping audiences and lookalike audiences to create an even more customized look at who is connected with your ads

 

To summarize our point, boosted posts aren’t great for your brand and/or company. There’s no true strategy behind just boosting a post, because Facebook is telling you that you should. After all, Facebook is a machine and is only looking at merely the data they can pull – the data telling them that the post is doing “great” or “better” than other posts. This ignites in Facebook’s algorithm to let you know that you should boost your post! It sounds nice, but again, the machine only knows so much compared to a well thought out and researched strategy.

 

But don’t worry…this is where we come in! We’re fully trained in creating, strategizing, and optimizing your Facebook ads to meet the needs and wants of your business. Give us a call to get started.

Written by Brittany Prats

Edited by Allison Herrera⁣

Natural disasters can be a devastating time for businesses, families, and communities as a whole. In only a few short hours, someone’s whole life can be flipped upside down, due to the destruction of a hurricane or tornado. Marketing your business might be the absolute last thing on your mind when a natural disaster hits, but it should really be something that you focus on.

As most of you know, Uptown Girl Media is based in New Orleans, which was just hit with Hurricane Ida. A lot of our clients went into crisis mode, not knowing what to do about their business or even where to start. That’s why digital marketing is so crucial during a natural disaster. Through digital marketing your business can communicate with your clientele in an easier, more urgent way.

First, email marketing is definitely not a thing of the past. Through a hurricane, most people may be out of power for days to weeks, so how could they possibly get information on what’s going on? Well, even with the power out, you can still still receive email notifications on your phone. Being able to put your main Call to Action in your email heading or even just at the beginning of your message will help those receiving it to get that message instantly. You can simply just say “We’re Open!” to get your point across in a quick, informative way. This way, even if people don’t have WiFi or power, they know you’re open.

Next, let’s talk about Google. When a natural disaster hits and you need a new roof or help getting debris out of your yard, what’s the first thing you do? You search “roofers near me” or “tree removal near me” on Google. With the help of a digital marketing agency, like us, you can use search ads and advanced SEO (search engine optimization) opportunities to use. This then puts your company’s website at the top of the search results. Not only does this increase your brand awareness, but you will receive more clicks and, in turn, more customers. This also builds your trust & credibility among your community – especially during times of disaster and need. Barely anyone will go past the second or third page of search results, so advancing your company at the top will reveal that you are a trustworthy and credible business.

Also, digital marketing, especially in terms of Google, is incredibly important in keeping your customers up to date. We can update your Google Listing to reflect your updated hours of operation, whether you’re open yet or not, and even if you have a limited menu/stock. This ensures that your customers receive the information they are looking for during times they need it most.

Finally, I’m sure your social media strategy is the last thing you want to think about during a natural disaster…but it is extremely important in keeping your customers informed. You have to remember, people receive communication in multiple ways after natural disasters. Social media messaging is also ideal because even if your power is back on, phones can still be down. In times like these, you can rely on keeping communication up with direct messages on social media or even with question stickers on your Instagram story, so customers can remain in touch with you. Social media strategy is also a helpful way in communicating updates with your business. For instance if you’re open, what the procedure is, if there are shortages, etc. Even just using Instagram to check in with your audience can be incredibly helpful and relatable; so, that not only are they informed on your status, but you’re also informed on theirs. Also, social media is a useful tool in promoting relief funds for the natural disaster you are enduring. Especially if you plan on creating a fundraiser of your own, you can easily promote it while also building your brand character at the same time.

Now, here’s the deal. Not every marketing agency is going to know what’s going on in your local community. This is why it is so important to work with local agencies (like us  ) during a natural disaster. Being a New Orleans based company, we will always know how to react with our community in terms of dealing with storms, hurricanes, and disasters alike. We are always the first ones to reach out, the first ones to stay back and help you through it, and especially the first ones to communicate with your clientele on the state of your business. We know what you’re going through – more than a national agency, and we especially know how it feels to have your whole livelihood flipped upside down. Digital Marketing is absolutely crucial during a natural disaster, so let us help you through this devastating time. Just give us a call to get started!

Written by Brittany Prats

Edited by Allison Herrera⁣

Gen Z vs. Millennials. Which group is better to advertise to? Which generation should you market to? Do you need to understand them both?

Well…we have news for you. In order to have an effective campaign, you need to understand & learn from both! Each group brings in new ideas & different points of view that can be critical in creating an effective strategy. Let’s discuss some observations about both groups to keep in mind.

We all know this already, but Gen Z is much more focused on social media than Millenials. Yes, millennials use social media, but if you’re trying to advertise your brand to specifically a younger generation, social media is king. The presence of your brand on social media is what’s going to make that Gen Z-er follow you, interact with you, and buy your product. Don’t even get us STARTED on how important Tik Tok can be for advertising your brand to Gen Z.

I know what you’re thinking – so what do they have in common? They both crave authenticity. Both groups grew up in a time where they can get the answer to any question in a matter of seconds. They will look right through your false ads & rip you apart because of it. Just keep it real & you’ll gain the trust of both generations.

You gotta grab their attention STAT. Millennials have a twelve (12) second attention span & Gen Z only has an eight (8) second attention span. You either have to make a really intriguing ad or put your call to action at the forefront of it. They’re not going to sit there for a five (5) minute video about why your product is the best. They want it in a quick, to the point form.

It’s all about the experience for both groups. You can have a great product, but if your customer service is bad or your website is hard to navigate, you just lost a customer. Both Gen Z and Millennials want that seamless experience. Give that to them & you’ll have a customer for life.

At face value, Millennials & Gen Z seem VERY different, but trust us, for marketing purposes they’re pretty similar. They both care about short form, experiences, brands supporting causes they care about, and they just want you to be honest about your product. It is vital to have an understanding of both generations, and in today’s industry, you can’t really rule one of them out.

Don’t know how to advertise to both at the same time? We got you! Just give us a call and we’ll help you figure out what works best for your brand to attract the younger generations.

Written by Brittany Prats

Edited by Allison Herrera⁣

I’m sure we’re all wondering how to get consumers to truly connect with your brand. Something that consumers connect to the most is authenticity. Creating an authentic experience for your consumers is crucial in establishing that relationship of trust.

While Marketing can easily become inauthentic at times, it’s important to always steer back to that idea of authenticity. You want your consumers to trust your brand – this makes them speak highly of you to bring in more customers, and more importantly, makes them come back. It can be hard for marketers to figure out how to be credible in a community that is filled with so many opposing forces…so let’s break it down!

There was a new study in the Journal of Marketing that explained the way a consumer determines authenticy with six characteristics: accuracy, integrity, legitimacy, proficiency, connectedness, and originality. While these are all pretty straightforward, it’s important to fully understand them and to (try) to keep them integrated in every strategy. Including these elements in everything you do will build your brand’s credibility, which creates a more trusting relationship with your consumers. What happens when you combine your brand being seen as credible and trusting? AUTHENTICITY!

So…what’s the moral of the story? Always keep the characteristics of accuracy, integrity, legitimacy, proficiency, connectedness, and originality in everything you do for your brand. This will help consumers view your brand as authentic; and, thus, make YOU their go-to brand. We know this might be hard to ALWAYS have in the back of your mind, but let us do the work for you. At Uptown Girl Media, we always have these characteristics at the forefront of every strategy we do.

If you’re worried about always making sure you’re being your most authentic self, give us a call! We’ll help you create an authentic strategy that keeps your consumers coming back for more. Let us showcase your most authentic self through our original & organic strategies!

Written by Brittany Prats

Edited by Allison Herrera⁣

I’m sure we’re all wondering how to get consumers to truly connect with your brand. Something that consumers connect to the most is authenticity. Creating an authentic experience for your consumers is crucial in establishing that relationship of trust.

While Marketing can easily become inauthentic at times, it’s important to always steer back to that idea of authenticity. You want your consumers to trust your brand – this makes them speak highly of you to bring in more customers, and more importantly, makes them come back. It can be hard for marketers to figure out how to be credible in a community that is filled with so many opposing forces…so let’s break it down!

There was a new study in the Journal of Marketing that explained the way a consumer determines authenticy with six characteristics: accuracy, integrity, legitimacy, proficiency, connectedness, and originality. While these are all pretty straightforward, it’s important to fully understand them and to (try) to keep them integrated in every strategy. Including these elements in everything you do will build your brand’s credibility, which creates a more trusting relationship with your consumers. What happens when you combine your brand being seen as credible and trusting? AUTHENTICITY!

So…what’s the moral of the story? Always keep the characteristics of accuracy, integrity, legitimacy, proficiency, connectedness, and originality in everything you do for your brand. This will help consumers view your brand as authentic; and, thus, make YOU their go-to brand. We know this might be hard to ALWAYS have in the back of your mind, but let us do the work for you. At Uptown Girl Media, we always have these characteristics at the forefront of every strategy we do.

If you’re worried about always making sure you’re being your most authentic self, give us a call! We’ll help you create an authentic strategy that keeps your consumers coming back for more. Let us showcase your most authentic self through our original & organic strategies!

Written by Blake Ecuyer

Edited by Allison Herrera⁣

Your Brand is everything when you are a business. Your logo, color, and (most importantly) your name are things consumers see, hear, and recognize. Brand nicknames, however, create an even deeper connection to a brand than before.

Nicknames foster a sense of community and give brands a cool aspect among the masses. Many brands such as McDonalds, Buffalo Wild Wings, Chevrolet, and more, all have nicknames for their brands. They are also fun and easy to say with friends, family and/or even strangers. For example, McDonalds is referred to as MickeyD’s, Buffalo Wild Wings is known as Bdubs, and people call Walmart by the name of Wally World.

Now, when brands try to use the nicknames for their businesses in advertisements, it can pop the bubble around the nickname by taking the casualness and naturally developed nicknames for things. Merely trying to capitalize on nicknames of the brand loses a piece of its identity. For brands, it is all about fostering the culture around these nicknames instead of flat out trying to put them in a box.

Popular research shows that when marketers successfully strategize and utilize popular nicknames, brand presence becomes maximized within digital landscapes, which includes a boost in SEO & social media profile management. Think you’re ready to give your brand a glow up? Let’s chat – we would love to help you out. Email us today at contact@uptowngirl.media for a customized brand + marketing plan.