Author: uptown@adm

Written by Becca Miller

Edited by Allison Herrera⁣

It may come as no surprise that marketing is telling consumers why they should go with you or your brand. Don’t worry, we know that marketing is more complex…we just wanted to keep things simple. This is that blog post. We’re breaking down for you exactly why we’re the best pick for you & your business.

For starters, we’re locally owned and operated, meaning that you are not just some client on a long list of others. It means that we are working with you in developing and executing your marketing plan. This isn’t a plug and chug kind of partnership. After all, you are the experts in your field, and we’re the experts in ours.

Next, we take your numbers, analyze them, and come up with explanations and recommendations for what your data is telling us. Numbers don’t lie, and we want to be able to understand what they are telling us so we can move forward with an effective marketing strategy.

We are hands on…and we mean it! Now, we’re not as bad as those car warranty calls; BUT, we always want to make sure that we have an open line of communication with our clients. We also keep your marketing plan up to date. For example, we like to keep your social media calendar fluid. So even though we have our strategies laid out, we can always adjust it to meet the needs of this ever-changing world. After all, this past year has been ever changing, and we’ve all learned to pivot at the drop of a hat.

Next, we’re the most up-to-date, in terms of education and staying on top in our industry. We are constantly evolving and educating our staff. Even within the past couple of years, our digital world and footprints have evolved immensely. Not only do we keep each other accountable for new tools, technologies, algorithms, and everything in between, but we also share these exciting insights with our community! As you can see, we’ve dedicated time and research into crafting exciting new blog posts for our community to learn with us. Sharing is caring!

Finally, we are here for you! We know, this sounds similar to what’s above, but our customer service is above and beyond. We are fully committed to you and your needs, because when you become a client of ours, we then transform into investors of your brand and business. We customize packages and provide you with the ultimate marketing experience that’s perfectly tailored for your business!

Think you’re ready to work with us? Give us a call and let’s start chatting!

• Written by Allison Herrera⁣

  Don’t sleep on email marketing! Email is potentially the oldest digital marketing channel, but it’s still one of the most effective strategies converting views into conversion. Already using it? Here is a virtual fist bump. But, if you’re not & have no clue where to even begin, here are five (5) steps for creating an email marketing strategy!

  • Define your target audience & create an organic email list
  • Set long-term goals – what purpose will your email serve? Then, create a schedule…consistency is key!
  • Design your email – focus on your message & keep it simple. Have a straightforward design broken up within sections with your most important information at the top
  • Always test your email before blasting or scheduling
  • Measure your performance – check your email’s opens/clicks, audience behavior, E-commerce data, website traffic, etc… Use your data as a driving force in execution!

  

  Don’t forget, email takes time. Email marketing, just like most digital marketing, is never an overnight success – it’s a long game. In order to ensure you’re allocating all of your resources properly, shoot us a call today. We can assist in creating a unique plan specialized for you!

Written by Allison Herrera⁣

Don’t sleep on email marketing! Email is potentially the oldest digital marketing channel, but it’s still one of the most effective strategies converting views into conversion. Already using it? Here is a virtual fist bump. But, if you’re not & have no clue where to even begin, here are five (5) steps for creating an email marketing strategy!

• Define your target audience & create an organic email list
• Set long-term goals – what purpose will your email serve? Then, create a schedule…consistency is key!
• Design your email – focus on your message & keep it simple. Have a straightforward design broken up within sections with your most important information at the top
• Always test your email before blasting or scheduling
• Measure your performance – check your email’s opens/clicks, audience behavior, E-commerce data, website traffic, etc… Use your data as a driving force in execution!

Don’t forget, email takes time. Email marketing, just like most digital marketing, is never an overnight success – it’s a long game. In order to ensure you’re allocating all of your resources properly, shoot us a call today. We can assist in creating a unique plan specialized for you!

• Written by Brittany Prats & Jamie Hanzo

  Edited by Allison Herrera⁣

  Math and Algebra can be super boring, and not much is needed when getting your brand’s social media content in tip top shape. One equation you should always keep in your mind though is Social Media Content + Your Brand’s Demographic = Killer Success. When many think of “marketing,” one of their first thoughts is social media. This can be anything from posts, to social media ads, to videos, and so much more. Those non-marketers might think throwing together a graphic and posting it on all platforms will do the trick, however, this article written by Ayaz Nanji says otherwise.

  The key to social media marketing– some might say the “Golden Rule”– is your target audience and demographic. We learn in this article that each platform (i.e. Snapchat, Instagram, Facebook, etc.) have different strengths depending on which demographic we are targeting. For example, younger adults are more likely to use platforms like Instagram, Snapchat and TikTok. Older adults are found interacting more on platforms like Facebook and YouTube. 

  

  You are probably asking yourself, “Why is this important to my business and the way we market on social media?”. The answer is quite simple– your business will thrive depending on whose eyes see your content.

  Because 76% of adults ages 18-24 say they use Instagram, maybe an ad for a college drinking game might attract the right people on that platform. If you are trying to sell a car, Facebook might be your best option to push your content on. This is because older adults use Facebook, and it’s no secret older adults are more financially secure than younger adults in America. 

  

  The article goes even deeper into demographics by sharing research on the ethnicities of each age group on social media platforms by saying “Some 52% of hispanic and 49% of Black American adults say they use Instagram, compared with only 35% of white American adults.” It is also said that more than half of American adults who have earned a college degree, whether it be a bachelor’s or advanced degree, use LinkedIn. 

  These statistics may seem oddly specific, but they might just be what your business needed to know to succeed. Not sure where to start? Give us a call today…we’re happy to help!

Written by Brittany Prats & Jamie Hanzo

Edited by Allison Herrera⁣

Math and Algebra can be super boring, and not much is needed when getting your brand’s social media content in tip top shape. One equation you should always keep in your mind though is Social Media Content + Your Brand’s Demographic = Killer Success. When many think of “marketing,” one of their first thoughts is social media. This can be anything from posts, to social media ads, to videos, and so much more. Those non-marketers might think throwing together a graphic and posting it on all platforms will do the trick, however, this article written by Ayaz Nanji says otherwise.

The key to social media marketing– some might say the “Golden Rule”– is your target audience and demographic. We learn in this article that each platform (i.e. Snapchat, Instagram, Facebook, etc.) have different strengths depending on which demographic we are targeting. For example, younger adults are more likely to use platforms like Instagram, Snapchat and TikTok. Older adults are found interacting more on platforms like Facebook and YouTube. 

You are probably asking yourself, “Why is this important to my business and the way we market on social media?”. The answer is quite simple– your business will thrive depending on whose eyes see your content.

Because 76% of adults ages 18-24 say they use Instagram, maybe an ad for a college drinking game might attract the right people on that platform. If you are trying to sell a car, Facebook might be your best option to push your content on. This is because older adults use Facebook, and it’s no secret older adults are more financially secure than younger adults in America. 

The article goes even deeper into demographics by sharing research on the ethnicities of each age group on social media platforms by saying “Some 52% of hispanic and 49% of Black American adults say they use Instagram, compared with only 35% of white American adults.” It is also said that more than half of American adults who have earned a college degree, whether it be a bachelor’s or advanced degree, use LinkedIn. 

These statistics may seem oddly specific, but they might just be what your business needed to know to succeed. Not sure where to start? Give us a call today…we’re happy to help!

Written by Becca Miller

Edited by Allison Herrera

Even though it may seem like a no brainer to create a social media account for your business there are a few steps you should consider before whipping up a business profile. 

For starters, what is your goal behind creating your social media profile? Because it shouldn’t be just to have a profile to keep up with the digital marketing world. Your goals should surround how it can benefit your business in the end. 

Think in terms of increasing brand awareness, increasing traffic to your website, or even increasing your revenue. All of these goals, and more, are just one way to help not only grow your business but help be the driver for your social media strategy. 

Here are 6 great goals you should consider when setting up your social media profile. 

1. Brand Awareness
2. Engagement 
3. Followers
4. Traffic
5. Lead Generation
6. Revenue

Each goal has different distinctions based on your business. There’s business to consumer (B2C), consumer to consumer (C2C), or business to business (B2B). Each one carries a different social media strategy and end goal based on what your business is selling.

Have a question about how to focus on these goals, along with each distinction? Give us a call today. We’re happy to help!

Written by Brittany Pratts

Edited by Allison Herrera⁣

Pinterest not only gifted us with a glimpse of hope and normalcy during this year-long pandemic, but it’s a great place for your business to shine. Pinterest is quickly turning into a more visual version of a search engine. Businesses are now able to use the search bar to easily get new ideas, find inspiration, or even start a board of their own to organize their branding elements all with a simple search, & its numbers are sky-high.

Pinterest searches were up 96% this year for Gen Z users. More specifically, searches increased for both things they missed and for new hobbies. So, let’s break it down a bit. 

As we know, Pinterest is an amazing tool for when you want to find a new recipe, home decor, wallpapers, makeup, hairstyles – pretty much anything you need. Pinterest is a vision board made easy. Gen Z users apparently thought the same, considering searches for vacations, outfits, home renovations, and aesthetics all rose over 50%. 

What did we all long for most in the pandemic? A good vacation. Not just any vacation – a destination or luxury vacation. We were stuck inside and unable to even travel to the next state. So of course when we dreamt, we dreamt big. This could explain why vacation searches increased by 75% for Gen Z users. The search for “dream vacation destinations” alone increased 13x. 

What else did Gen Z users miss during the pandemic? Dressing up. Sure, we all love sweats & being comfortable, but dressing up gives that extra confidence boost that we were lacking. Therefore, it’s not that crazy to believe that just the search for “outfit” was up by 26%. Specific clothing trends also skyrocketed in the pandemic. For example, the search for “clay rings” was up 303x (yes, 3030 – that is not a typo) and the search for “Y2K outfit ideas” was up 230x (again, 230 is not a typo lolz). What better way to spend the pandemic than planning for your iconic comeback to the fashion world? 

The most unsurprising search that increased by 64% was, of course, parties. Gen Z misses going out, they miss seeing their friends, & just partying how they used to. Searches like “dinner date outfits”, “party food buffets”, and “Euphoria party ideas” all increased by well over 10x. With Gen Z being in at a prime party age, it was really hard for them (*cough* me *cough*) to accept that they could no longer spend all of their time celebrating life in general – especially living in New Orleans, where there is a party every weekend. Since they can’t have actual parties right now, obviously they are going to work to plan the absolute best post-pandemic party possible. 

The search for home renovations was at an all-time high, which is not very surprising. A majority of people (regardless if they were Gen Z or not) started renovating their homes in the pandemic. Whether it was a small project like a bathroom remodel or buying a new house and renovating the whole thing, we needed ideas. What better place to start than Pinterest? Creating a Pinterest board to organize all of your ideas and figure out exactly what you want to do in your home was really a game-changer for a lot of people. Searches like “home renovation ideas” were up 5x and searches like “sage green aesthetic” were up by 32x. If you’re going to be stuck in your house, you might as well update it to something you love. 

Now, I know what you’re thinking…what does any of this have to do with marketing? Well, surprisingly, Pinterest is a great marketing tool. Through seeing what Gen Z users are most interested in, you can more accurately tailor your campaign to something that will resonate with them. If they like parties and fun outfits, put a fun outfit in your ad and make the setting a party. The possibilities are endless, but with these small insights into the mind of Gen Z users, we can more easily target them and understand what they really want. Don’t know where to start? Uptown Girl Media can help you identify your company’s branding and figure out what current trends can help your business succeed. Just give us a call!

Written by Allison Herrera

Branding and marketing work hand-in-hand with one another, but they are two separate concepts that many people become easily confused on and/or interchange terms. So many people ask us which one should they focus on to grow my business. The answer is actually both!

What Is Branding?

Think of a brand as a visual component. Brands are comprised of your logo, colors, style, tone, and voice. Branding is who your company is – what it looks like, its personality and how it engages with others. I like to tell clients your brand is your company’s identity and tells your company’s story.

Digital branding is the same concept, but online. It focuses on websites, social media, blogs, and newsletters when developing relationships and building engagement, which educates, entertains, and boosts exposure.

What Is Marketing?

Marketing is the act of promoting and selling your products and/or services. Unlike branding, marketing is high-paced and changes day after day – especially since this digital era has blossomed. Marketing is simply another route for potential clients to see where your products/services are available.

What’s The Difference?

Branding is who you are and marketing is how you build awareness. Branding creates your company’s personality, whereas marketing is an extension of that. Everyone likes parties, right? Well, let’s think of this as a party.

Marketing is the party planner. She sends out the invitations for the event you are hosting. The invitation must look good – enticing the receiver to come to the party. So, if people show up to your party, your invitation (aka marketing) is a hit! Now, where does branding fit? Well, branding is the experience your guests receive from attending your event!

You most definitely cannot successfully market your business without developing your company’s brand. The flip side to that is you can’t build a company’s brand without marketing it. Branding is the key that drives marketing because branding is strategic. Branding defines your long-term goals and how you’re planning to achieve them – giving you the path you need toward achieving your organization’s mission. Whereas marketing is all about tactics – it’s much more concrete and is often oriented toward smaller steps and a shorter time frame along the way.

Do you have any questions about your brand or want to boost your marketing? Let’s chat – we would love to help you out. Email us today at contact@uptowngirl.media for a customized brand + marketing plan.

Written by Becca Miller

Edited by Allison Herrera⁣

The market is changing…& so should you! With the craziness of last year, data has shifted more than ever. More people are now online shoppers & businesses are realizing the potential of working remotely. 

Below, we’ve highlighted three tips about the market that you should consider for your business. 

Shifting Workforce Decisions

About 98% of workers said they’d like to work remotely at least part-time moving forward. Maybe consider setting up a work-from-home schedule that can be easily flexible for different departments. 

Adopting Training & Development Materials

More than 40% of companies have increased efforts to upskill & re-skill employees. This is a great way to keep your employees always learning & increasing their skills to better your business. 

Creating Digital Marketing Content

About 96% of Americans are shopping more online, & 45% of Baby Boomers have increased their digital spending. You know what this means, it’s time to update that website or create a brand new for customers to easily shop your brand. 

Since last year brought many changes to our world, we want to be here for you. We not only provide multiple services, but also many tips & tricks to help you conquer your business goals. Give us a call today – we would love to help you develop a creative strategy based on data & goals!

Written by Brittany Pratts

Edited by Allison Herrera⁣

It’s no secret that most of us are glued to our phones. Scrolling through Instagram, checking our messages, watching TikToks, & the list goes on. It’s become part of our daily routine.

You may not even realize it, but digital advertising is an influential aspect of our routine scrolling. We all probably scroll through at least an average of fifty ads a day without even noticing it. It’s inevitable at this point.

During the pandemic, you were on your phone way more than usual (no need to feel bad about it, we all were). But hey, we were quarantined…what else were we supposed to do? While we were sitting on our couches, scrolling through Instagram for hours on end while watching Friends for the fifth time, digital advertisers pounced. This was the perfect opportunity to market brands that couldn’t shine as bright through typical print advertising. 

Digital advertising in 2020 skyrocketed rising revenue in the U.S. by 12% to $139.8 billion (yup, that’s billion with a hard B). It’s almost hard to believe that during a time where everyone was struggling, advertising soared. However, you have to look at the facts: digital video encompassed the highest growth by rising 21% to $26.2 billion. Think of this like every IG Reel you scrolled through and liked or saved because it was a cute product or something you thought was really cool. Think of every ad you watch before a YouTube video. Whether you skip it or not, you probably remember which ones you’ve seen a million times (you will certainly remember those ads on your Target trips). 

Digital ads have an advantage, other than being downright entertaining – they can be more personalized, and this is something that was really focused on in 2020.

Have you ever seen an ad on Instagram that was so perfect for you that it freaked you out a little? Good – it was supposed to. Companies want to show you exactly what you need when you need it. Algorithms, previous searches, what you like, and things you save all show advertisers what you need to see…what you thrive off of.

Since 2020 brought so much sitting at home with nothing more to do than scroll through our phones, advertisers were able to gain A LOT of information on you and your interests. Don’t worry, the information they gather is harmless…advertisers just want to be able to provide you with ads that are relevant to you and your lifestyle. Something as simple as a post you liked can give advertisers a ton of insight on what else you may like. Obviously, if advertisers can get all of this information on you constantly through the day, then they can give you more personalized ads that make you more likely to purchase – and more likely to actually enjoy between scrolls.

Digital advertising is critical to surviving in this day and age. You can’t have a successful business without it. The first thing people do today is search companies (whether it’s through Instagram or YouTube) before walking in or giving them a call. When a social media page comes up, they will obviously click & explore – learning all about the who, what, when and wheres of your brand and its personality.

I can’t even begin to count how many new businesses I have followed during the pandemic. Digital advertising makes it easier to find, follow and support new companies and products than ever before. It’s important to get yourself out there. That’s why digital advertising has been (and still is) so critical during the pandemic.

Even if you are watching a movie, you still pick up your phone every now and then to scroll for a minute. Whether you’re at the grocery store, sitting on the couch, at Target, or even going on your daily walk – digital advertising is constantly in your hands…and it is our job to put your brand in your consumers’ or potential clients’ hands.

What are you waiting for? Here at Uptown Girl Media, we specialize in assisting companies and individuals highlight memories and experiences, while creatively showcasing and expanding their brand and name, by building their credentials and expanding their professional presence. Give us a call, and we can provide a unique visual experience that no one else can reproduce by curating individualized visions selectively and strategically personalized for you.