Category: Uncategorized

Written by Brittany Prats

Edited by Allison Herrera⁣

Social Media is quickly transforming the marketing world by making it easier for businesses to directly target their audience in a more personalized way. In fact, social media has become such a game changer for marketers that 78% of salespeople who are active on social media are outselling their peers who are not. However, just because you’re on social media doesn’t mean you’re guaranteed an increase in sales. If you’re not seeing the results you want (or expect), there is most likely a reason for that, so here’s a few tips to save your strategy!

1. Add videos to your strategy!
   • We all know Instagram Reels are blowing up. I’m sure we’ve all been there, scrolling endlessly on Instagram, looking at new businesses, fun products, a service we’ve always wanted to get… Admit it, you get sucked in (it’s okay, we all do). Just imagine if that was YOUR business blowing up on Instagram Reels. Videos are an easy and fun way to not only personalize your content but show more of your brand personality. Be creative. The more unique you are with your brand, the more likely someone will be to choose you over your competitors. Instagram recently announced that they are switching to becoming a video platform rather than a photo platform, so there’s no better time than now to dip your toes in the video pool!
2. Use Storytelling
   • Storytelling is essential in any marketing campaign, but especially if you are using social media. By turning a strategy into a story, your audience will be more likely to connect with your business on a deeper level. Better connections with your target audience will in turn increase the possibility of converting that engagement into sales.
3. Give your brand a human element.
   • Making your brand seem more human can really build trust within your audience. People love seeing people. Whether it’s showcasing your team members or creating content that displays people enjoying your product/service, you always want to personify your brand and add identity to who is behind the screen. Interacting with people who comment on your posts or DM you goes a long way, too. This helps increase your engagement, while also giving your brand a voice. Your audience will be able to connect with your brand, trust your brand, and be more likely to buy from you because of that.
   • 

These tips all seem pretty simple, but trust us, they will make a world of difference for your strategy. If you read this and still don’t know where to start, we got you covered (social media is kinda our thing). Contact us today if you want to get started on making your social media strategy more effective & FINALLY get the results you want!

• « Adidas – Built for Community

Written by Brittany Prats

Edited by Allison Herrera⁣

Social Media is quickly transforming the marketing world by making it easier for businesses to directly target their audience in a more personalized way. In fact, social media has become such a game changer for marketers that 78% of salespeople who are active on social media are outselling their peers who are not. However, just because you’re on social media doesn’t mean you’re guaranteed an increase in sales. If you’re not seeing the results you want (or expect), there is most likely a reason for that, so here’s a few tips to save your strategy!

1. Add videos to your strategy!
   • We all know Instagram Reels are blowing up. I’m sure we’ve all been there, scrolling endlessly on Instagram, looking at new businesses, fun products, a service we’ve always wanted to get… Admit it, you get sucked in (it’s okay, we all do). Just imagine if that was YOUR business blowing up on Instagram Reels. Videos are an easy and fun way to not only personalize your content but show more of your brand personality. Be creative. The more unique you are with your brand, the more likely someone will be to choose you over your competitors. Instagram recently announced that they are switching to becoming a video platform rather than a photo platform, so there’s no better time than now to dip your toes in the video pool!
2. Use Storytelling
   • Storytelling is essential in any marketing campaign, but especially if you are using social media. By turning a strategy into a story, your audience will be more likely to connect with your business on a deeper level. Better connections with your target audience will in turn increase the possibility of converting that engagement into sales
3. Give your brand a human element.
   • Making your brand seem more human can really build trust within your audience. People love seeing people. Whether it’s showcasing your team members or creating content that displays people enjoying your product/service, you always want to personify your brand and add identity to who is behind the screen. Interacting with people who comment on your posts or DM you goes a long way, too. This helps increase your engagement, while also giving your brand a voice. Your audience will be able to connect with your brand, trust your brand, and be more likely to buy from you because of that
   • .

These tips all seem pretty simple, but trust us, they will make a world of difference for your strategy. If you read this and still don’t know where to start, we got you covered (social media is kinda our thing). Contact us today if you want to get started on making your social media strategy more effective & FINALLY get the results you want!

• Written by Blake Ecuyer

  Edited by Allison Herrera⁣

  Adidas, one the world’s most recognizable athletic brands, has captured lightning in a bottle. Their apps, “Adidas Running” and “Adidas Training”, have fostered a new community. Adidas has carved something unique out for themselves by combining a workout with the social aspect of being in the gym all from your phone. As we all know, the pandemic was stressful, but more so because some of us were alone. The two apps in question help connect people running and training with other people near them and who share a joint interest. The company welcomes you to the team when you join the app and welcomes you to the community of users. The app allows you to befriend other people on the app much like social media while combining the workout aspect.

  Adidas is one company using digital to their advantage, unlocking an authentic potential of fostering this community. Social media is similar in terms of focusing on engaging clients, as Adidas is with their apps. Similar to Adidas’s apps, social media creates a strong client connection, therefore, having more supporters. Think about that for a second. Client relations are stronger with a connecting variable, and the variable for Adidas is digital…their apps. Like apps, digital marketing (such as social media) promotes customer loyalty.

  Most people may see this as another athletic company pushing an app; but to us, this is authentic and organic digital marketing. By using a social media aspect on their apps they allow people to form a sense of community around this one brand.

  Ready to up your social media gains? Let us, the experts, build you a social plan uniquely fit for your company! Give us a call today.

Written by Blake Ecuyer

Edited by Allison Herrera⁣

Adidas, one the world’s most recognizable athletic brands, has captured lightning in a bottle. Their apps, “Adidas Running” and “Adidas Training”, have fostered a new community. Adidas has carved something unique out for themselves by combining a workout with the social aspect of being in the gym all from your phone. As we all know, the pandemic was stressful, but more so because some of us were alone. The two apps in question help connect people running and training with other people near them and who share a joint interest. The company welcomes you to the team when you join the app and welcomes you to the community of users. The app allows you to befriend other people on the app much like social media while combining the workout aspect.

Adidas is one company using digital to their advantage, unlocking an authentic potential of fostering this community. Social media is similar in terms of focusing on engaging clients, as Adidas is with their apps. Similar to Adidas’s apps, social media creates a strong client connection, therefore, having more supporters. Think about that for a second. Client relations are stronger with a connecting variable, and the variable for Adidas is digital…their apps. Like apps, digital marketing (such as social media) promotes customer loyalty.

Most people may see this as another athletic company pushing an app; but to us, this is authentic and organic digital marketing. By using a social media aspect on their apps they allow people to form a sense of community around this one brand.

Ready to up your social media gains? Let us, the experts, build you a social plan uniquely fit for your company! Give us a call today.

• Written by Becca Miller

  Edited by Allison Herrera⁣

  Ever heard of closed-loop marketing? If not, that’s okay – we’re breaking down what it is, what it isn’t, the benefits, & the dos & don’ts of this strategy. This strategy is vital to understanding your customers and their behavior, without being super creepy.

  Let’s start with what is closed-loop marketing. This marketing strategy is analyzing your customers every step of the way until they convert. Think about it like this, a customer arrives on your website through an ad you might run on Facebook. They browse through your website and buy your product. Our job as marketing professionals is to analyze this behavior with data and tracking. Once we do that, we can gain a better insight into what campaigns are the most effective. This helps companies connect with customers because we can understand what is working the best for your business.

  Now that we have a better understanding as to what closed-lopsided marketing is, let’s dive into what it’s not. This strategy is not the end all be all of marketing campaigns and strategies. This is simply one tool we can utilize to help our clients. There are still many other measurements of marketing that we take into consideration. Wherever there are numbers, we’ll be analyzing them.

  How can closed-loop marketing help your business and your customers? The knowledge that comes from us analyzing this data, gives your company a better understanding of your customers and their behaviors. Because of this knowledge, conversion rates are known to increase because we are able to strategize each campaign to what those customers’ behaviors are. Closed-loop marketing also SAVES YOU MONEY! How? When we know what’s working and what isn’t, then we are able to move costs around to better benefit your business and our strategies.

  Finally, let’s chat about the dos and don’ts of closed-loop marketing. We’ll start with the don’ts, so we can end on a positive note!

  • DON’T commit halfway, this is a process and you can’t lose time or patience because results may not be immediate. We get it, it’s hard to not get instant satisfaction but trust us, we’re the experts. 
  • DO focus on what is working for your company, listen to what we have analyzed from the data we are given. We’ll always discuss any changes we believe should be made.

  This was a lot to take in! But, be proud of yourself, you made it! Now that you know what closed-loop marketing is, will you trust us to be your experts? Call us today – we would love helping you out!

Written by Becca Miller

Edited by Allison Herrera⁣

Ever heard of closed-loop marketing? If not, that’s okay – we’re breaking down what it is, what it isn’t, the benefits, & the dos & don’ts of this strategy. This strategy is vital to understanding your customers and their behavior, without being super creepy.

Let’s start with what is closed-loop marketing. This marketing strategy is analyzing your customers every step of the way until they convert. Think about it like this, a customer arrives on your website through an ad you might run on Facebook. They browse through your website and buy your product. Our job as marketing professionals is to analyze this behavior with data and tracking. Once we do that, we can gain a better insight into what campaigns are the most effective. This helps companies connect with customers because we can understand what is working the best for your business.

Now that we have a better understanding as to what closed-lopsided marketing is, let’s dive into what it’s not. This strategy is not the end all be all of marketing campaigns and strategies. This is simply one tool we can utilize to help our clients. There are still many other measurements of marketing that we take into consideration. Wherever there are numbers, we’ll be analyzing them.

How can closed-loop marketing help your business and your customers? The knowledge that comes from us analyzing this data, gives your company a better understanding of your customers and their behaviors. Because of this knowledge, conversion rates are known to increase because we are able to strategize each campaign to what those customers’ behaviors are. Closed-loop marketing also SAVES YOU MONEY! How? When we know what’s working and what isn’t, then we are able to move costs around to better benefit your business and our strategies.

Finally, let’s chat about the dos and don’ts of closed-loop marketing. We’ll start with the don’ts, so we can end on a positive note!

• DON’T commit halfway, this is a process and you can’t lose time or patience because results may not be immediate. We get it, it’s hard to not get instant satisfaction but trust us, we’re the experts. 
• DO focus on what is working for your company, listen to what we have analyzed from the data we are given. We’ll always discuss any changes we believe should be made.

This was a lot to take in! But, be proud of yourself, you made it! Now that you know what closed-loop marketing is, will you trust us to be your experts? Call us today – we would love helping you out!

• Written by Becca Miller

  Edited by Allison Herrera⁣

  It may come as no surprise that marketing is telling consumers why they should go with you or your brand. Don’t worry, we know that marketing is more complex…we just wanted to keep things simple. This is that blog post. We’re breaking down for you exactly why we’re the best pick for you & your business.

  For starters, we’re locally owned and operated, meaning that you are not just some client on a long list of others. It means that we are working with you in developing and executing your marketing plan. This isn’t a plug and chug kind of partnership. After all, you are the experts in your field, and we’re the experts in ours.

  

  Next, we take your numbers, analyze them, and come up with explanations and recommendations for what your data is telling us. Numbers don’t lie, and we want to be able to understand what they are telling us so we can move forward with an effective marketing strategy.

  

  We are hands on…and we mean it! Now, we’re not as bad as those car warranty calls; BUT, we always want to make sure that we have an open line of communication with our clients. We also keep your marketing plan up to date. For example, we like to keep your social media calendar fluid. So even though we have our strategies laid out, we can always adjust it to meet the needs of this ever-changing world. After all, this past year has been ever changing, and we’ve all learned to pivot at the drop of a hat.

  Next, we’re the most up-to-date, in terms of education and staying on top in our industry. We are constantly evolving and educating our staff. Even within the past couple of years, our digital world and footprints have evolved immensely. Not only do we keep each other accountable for new tools, technologies, algorithms, and everything in between, but we also share these exciting insights with our community! As you can see, we’ve dedicated time and research into crafting exciting new blog posts for our community to learn with us. Sharing is caring!

  

  Finally, we are here for you! We know, this sounds similar to what’s above, but our customer service is above and beyond. We are fully committed to you and your needs, because when you become a client of ours, we then transform into investors of your brand and business. We customize packages and provide you with the ultimate marketing experience that’s perfectly tailored for your business!

  Think you’re ready to work with us? Give us a call and let’s start chatting!

  

Written by Becca Miller

Edited by Allison Herrera⁣

It may come as no surprise that marketing is telling consumers why they should go with you or your brand. Don’t worry, we know that marketing is more complex…we just wanted to keep things simple. This is that blog post. We’re breaking down for you exactly why we’re the best pick for you & your business.

For starters, we’re locally owned and operated, meaning that you are not just some client on a long list of others. It means that we are working with you in developing and executing your marketing plan. This isn’t a plug and chug kind of partnership. After all, you are the experts in your field, and we’re the experts in ours.

Next, we take your numbers, analyze them, and come up with explanations and recommendations for what your data is telling us. Numbers don’t lie, and we want to be able to understand what they are telling us so we can move forward with an effective marketing strategy.

We are hands on…and we mean it! Now, we’re not as bad as those car warranty calls; BUT, we always want to make sure that we have an open line of communication with our clients. We also keep your marketing plan up to date. For example, we like to keep your social media calendar fluid. So even though we have our strategies laid out, we can always adjust it to meet the needs of this ever-changing world. After all, this past year has been ever changing, and we’ve all learned to pivot at the drop of a hat.

Next, we’re the most up-to-date, in terms of education and staying on top in our industry. We are constantly evolving and educating our staff. Even within the past couple of years, our digital world and footprints have evolved immensely. Not only do we keep each other accountable for new tools, technologies, algorithms, and everything in between, but we also share these exciting insights with our community! As you can see, we’ve dedicated time and research into crafting exciting new blog posts for our community to learn with us. Sharing is caring!

Finally, we are here for you! We know, this sounds similar to what’s above, but our customer service is above and beyond. We are fully committed to you and your needs, because when you become a client of ours, we then transform into investors of your brand and business. We customize packages and provide you with the ultimate marketing experience that’s perfectly tailored for your business!

Think you’re ready to work with us? Give us a call and let’s start chatting!

• Written by Allison Herrera⁣

  Don’t sleep on email marketing! Email is potentially the oldest digital marketing channel, but it’s still one of the most effective strategies converting views into conversion. Already using it? Here is a virtual fist bump. But, if you’re not & have no clue where to even begin, here are five (5) steps for creating an email marketing strategy!

  • Define your target audience & create an organic email list
  • Set long-term goals – what purpose will your email serve? Then, create a schedule…consistency is key!
  • Design your email – focus on your message & keep it simple. Have a straightforward design broken up within sections with your most important information at the top
  • Always test your email before blasting or scheduling
  • Measure your performance – check your email’s opens/clicks, audience behavior, E-commerce data, website traffic, etc… Use your data as a driving force in execution!

  

  Don’t forget, email takes time. Email marketing, just like most digital marketing, is never an overnight success – it’s a long game. In order to ensure you’re allocating all of your resources properly, shoot us a call today. We can assist in creating a unique plan specialized for you!

Written by Allison Herrera⁣

Don’t sleep on email marketing! Email is potentially the oldest digital marketing channel, but it’s still one of the most effective strategies converting views into conversion. Already using it? Here is a virtual fist bump. But, if you’re not & have no clue where to even begin, here are five (5) steps for creating an email marketing strategy!

• Define your target audience & create an organic email list
• Set long-term goals – what purpose will your email serve? Then, create a schedule…consistency is key!
• Design your email – focus on your message & keep it simple. Have a straightforward design broken up within sections with your most important information at the top
• Always test your email before blasting or scheduling
• Measure your performance – check your email’s opens/clicks, audience behavior, E-commerce data, website traffic, etc… Use your data as a driving force in execution!

Don’t forget, email takes time. Email marketing, just like most digital marketing, is never an overnight success – it’s a long game. In order to ensure you’re allocating all of your resources properly, shoot us a call today. We can assist in creating a unique plan specialized for you!