Category: Uncategorized

• Written by Brittany Prats & Jamie Hanzo

  Edited by Allison Herrera⁣

  Math and Algebra can be super boring, and not much is needed when getting your brand’s social media content in tip top shape. One equation you should always keep in your mind though is Social Media Content + Your Brand’s Demographic = Killer Success. When many think of “marketing,” one of their first thoughts is social media. This can be anything from posts, to social media ads, to videos, and so much more. Those non-marketers might think throwing together a graphic and posting it on all platforms will do the trick, however, this article written by Ayaz Nanji says otherwise.

  The key to social media marketing– some might say the “Golden Rule”– is your target audience and demographic. We learn in this article that each platform (i.e. Snapchat, Instagram, Facebook, etc.) have different strengths depending on which demographic we are targeting. For example, younger adults are more likely to use platforms like Instagram, Snapchat and TikTok. Older adults are found interacting more on platforms like Facebook and YouTube. 

  

  You are probably asking yourself, “Why is this important to my business and the way we market on social media?”. The answer is quite simple– your business will thrive depending on whose eyes see your content.

  Because 76% of adults ages 18-24 say they use Instagram, maybe an ad for a college drinking game might attract the right people on that platform. If you are trying to sell a car, Facebook might be your best option to push your content on. This is because older adults use Facebook, and it’s no secret older adults are more financially secure than younger adults in America. 

  

  The article goes even deeper into demographics by sharing research on the ethnicities of each age group on social media platforms by saying “Some 52% of hispanic and 49% of Black American adults say they use Instagram, compared with only 35% of white American adults.” It is also said that more than half of American adults who have earned a college degree, whether it be a bachelor’s or advanced degree, use LinkedIn. 

  These statistics may seem oddly specific, but they might just be what your business needed to know to succeed. Not sure where to start? Give us a call today…we’re happy to help!

Written by Brittany Prats & Jamie Hanzo

Edited by Allison Herrera⁣

Math and Algebra can be super boring, and not much is needed when getting your brand’s social media content in tip top shape. One equation you should always keep in your mind though is Social Media Content + Your Brand’s Demographic = Killer Success. When many think of “marketing,” one of their first thoughts is social media. This can be anything from posts, to social media ads, to videos, and so much more. Those non-marketers might think throwing together a graphic and posting it on all platforms will do the trick, however, this article written by Ayaz Nanji says otherwise.

The key to social media marketing– some might say the “Golden Rule”– is your target audience and demographic. We learn in this article that each platform (i.e. Snapchat, Instagram, Facebook, etc.) have different strengths depending on which demographic we are targeting. For example, younger adults are more likely to use platforms like Instagram, Snapchat and TikTok. Older adults are found interacting more on platforms like Facebook and YouTube. 

You are probably asking yourself, “Why is this important to my business and the way we market on social media?”. The answer is quite simple– your business will thrive depending on whose eyes see your content.

Because 76% of adults ages 18-24 say they use Instagram, maybe an ad for a college drinking game might attract the right people on that platform. If you are trying to sell a car, Facebook might be your best option to push your content on. This is because older adults use Facebook, and it’s no secret older adults are more financially secure than younger adults in America. 

The article goes even deeper into demographics by sharing research on the ethnicities of each age group on social media platforms by saying “Some 52% of hispanic and 49% of Black American adults say they use Instagram, compared with only 35% of white American adults.” It is also said that more than half of American adults who have earned a college degree, whether it be a bachelor’s or advanced degree, use LinkedIn. 

These statistics may seem oddly specific, but they might just be what your business needed to know to succeed. Not sure where to start? Give us a call today…we’re happy to help!

Written by Becca Miller

Edited by Allison Herrera

Even though it may seem like a no brainer to create a social media account for your business there are a few steps you should consider before whipping up a business profile. 

For starters, what is your goal behind creating your social media profile? Because it shouldn’t be just to have a profile to keep up with the digital marketing world. Your goals should surround how it can benefit your business in the end. 

Think in terms of increasing brand awareness, increasing traffic to your website, or even increasing your revenue. All of these goals, and more, are just one way to help not only grow your business but help be the driver for your social media strategy. 

Here are 6 great goals you should consider when setting up your social media profile. 

1. Brand Awareness
2. Engagement 
3. Followers
4. Traffic
5. Lead Generation
6. Revenue

Each goal has different distinctions based on your business. There’s business to consumer (B2C), consumer to consumer (C2C), or business to business (B2B). Each one carries a different social media strategy and end goal based on what your business is selling.

Have a question about how to focus on these goals, along with each distinction? Give us a call today. We’re happy to help!

Written by Brittany Pratts

Edited by Allison Herrera⁣

Pinterest not only gifted us with a glimpse of hope and normalcy during this year-long pandemic, but it’s a great place for your business to shine. Pinterest is quickly turning into a more visual version of a search engine. Businesses are now able to use the search bar to easily get new ideas, find inspiration, or even start a board of their own to organize their branding elements all with a simple search, & its numbers are sky-high.

Pinterest searches were up 96% this year for Gen Z users. More specifically, searches increased for both things they missed and for new hobbies. So, let’s break it down a bit. 

As we know, Pinterest is an amazing tool for when you want to find a new recipe, home decor, wallpapers, makeup, hairstyles – pretty much anything you need. Pinterest is a vision board made easy. Gen Z users apparently thought the same, considering searches for vacations, outfits, home renovations, and aesthetics all rose over 50%. 

What did we all long for most in the pandemic? A good vacation. Not just any vacation – a destination or luxury vacation. We were stuck inside and unable to even travel to the next state. So of course when we dreamt, we dreamt big. This could explain why vacation searches increased by 75% for Gen Z users. The search for “dream vacation destinations” alone increased 13x. 

What else did Gen Z users miss during the pandemic? Dressing up. Sure, we all love sweats & being comfortable, but dressing up gives that extra confidence boost that we were lacking. Therefore, it’s not that crazy to believe that just the search for “outfit” was up by 26%. Specific clothing trends also skyrocketed in the pandemic. For example, the search for “clay rings” was up 303x (yes, 3030 – that is not a typo) and the search for “Y2K outfit ideas” was up 230x (again, 230 is not a typo lolz). What better way to spend the pandemic than planning for your iconic comeback to the fashion world? 

The most unsurprising search that increased by 64% was, of course, parties. Gen Z misses going out, they miss seeing their friends, & just partying how they used to. Searches like “dinner date outfits”, “party food buffets”, and “Euphoria party ideas” all increased by well over 10x. With Gen Z being in at a prime party age, it was really hard for them (*cough* me *cough*) to accept that they could no longer spend all of their time celebrating life in general – especially living in New Orleans, where there is a party every weekend. Since they can’t have actual parties right now, obviously they are going to work to plan the absolute best post-pandemic party possible. 

The search for home renovations was at an all-time high, which is not very surprising. A majority of people (regardless if they were Gen Z or not) started renovating their homes in the pandemic. Whether it was a small project like a bathroom remodel or buying a new house and renovating the whole thing, we needed ideas. What better place to start than Pinterest? Creating a Pinterest board to organize all of your ideas and figure out exactly what you want to do in your home was really a game-changer for a lot of people. Searches like “home renovation ideas” were up 5x and searches like “sage green aesthetic” were up by 32x. If you’re going to be stuck in your house, you might as well update it to something you love. 

Now, I know what you’re thinking…what does any of this have to do with marketing? Well, surprisingly, Pinterest is a great marketing tool. Through seeing what Gen Z users are most interested in, you can more accurately tailor your campaign to something that will resonate with them. If they like parties and fun outfits, put a fun outfit in your ad and make the setting a party. The possibilities are endless, but with these small insights into the mind of Gen Z users, we can more easily target them and understand what they really want. Don’t know where to start? Uptown Girl Media can help you identify your company’s branding and figure out what current trends can help your business succeed. Just give us a call!

Written by Allison Herrera

Branding and marketing work hand-in-hand with one another, but they are two separate concepts that many people become easily confused on and/or interchange terms. So many people ask us which one should they focus on to grow my business. The answer is actually both!

What Is Branding?

Think of a brand as a visual component. Brands are comprised of your logo, colors, style, tone, and voice. Branding is who your company is – what it looks like, its personality and how it engages with others. I like to tell clients your brand is your company’s identity and tells your company’s story.

Digital branding is the same concept, but online. It focuses on websites, social media, blogs, and newsletters when developing relationships and building engagement, which educates, entertains, and boosts exposure.

What Is Marketing?

Marketing is the act of promoting and selling your products and/or services. Unlike branding, marketing is high-paced and changes day after day – especially since this digital era has blossomed. Marketing is simply another route for potential clients to see where your products/services are available.

What’s The Difference?

Branding is who you are and marketing is how you build awareness. Branding creates your company’s personality, whereas marketing is an extension of that. Everyone likes parties, right? Well, let’s think of this as a party.

Marketing is the party planner. She sends out the invitations for the event you are hosting. The invitation must look good – enticing the receiver to come to the party. So, if people show up to your party, your invitation (aka marketing) is a hit! Now, where does branding fit? Well, branding is the experience your guests receive from attending your event!

You most definitely cannot successfully market your business without developing your company’s brand. The flip side to that is you can’t build a company’s brand without marketing it. Branding is the key that drives marketing because branding is strategic. Branding defines your long-term goals and how you’re planning to achieve them – giving you the path you need toward achieving your organization’s mission. Whereas marketing is all about tactics – it’s much more concrete and is often oriented toward smaller steps and a shorter time frame along the way.

Do you have any questions about your brand or want to boost your marketing? Let’s chat – we would love to help you out. Email us today at contact@uptowngirl.media for a customized brand + marketing plan.

Written by Becca Miller

Edited by Allison Herrera⁣

The market is changing…& so should you! With the craziness of last year, data has shifted more than ever. More people are now online shoppers & businesses are realizing the potential of working remotely. 

Below, we’ve highlighted three tips about the market that you should consider for your business. 

Shifting Workforce Decisions

About 98% of workers said they’d like to work remotely at least part-time moving forward. Maybe consider setting up a work-from-home schedule that can be easily flexible for different departments. 

Adopting Training & Development Materials

More than 40% of companies have increased efforts to upskill & re-skill employees. This is a great way to keep your employees always learning & increasing their skills to better your business. 

Creating Digital Marketing Content

About 96% of Americans are shopping more online, & 45% of Baby Boomers have increased their digital spending. You know what this means, it’s time to update that website or create a brand new for customers to easily shop your brand. 

Since last year brought many changes to our world, we want to be here for you. We not only provide multiple services, but also many tips & tricks to help you conquer your business goals. Give us a call today – we would love to help you develop a creative strategy based on data & goals!

Written by Brittany Pratts

Edited by Allison Herrera⁣

It’s no secret that most of us are glued to our phones. Scrolling through Instagram, checking our messages, watching TikToks, & the list goes on. It’s become part of our daily routine.

You may not even realize it, but digital advertising is an influential aspect of our routine scrolling. We all probably scroll through at least an average of fifty ads a day without even noticing it. It’s inevitable at this point.

During the pandemic, you were on your phone way more than usual (no need to feel bad about it, we all were). But hey, we were quarantined…what else were we supposed to do? While we were sitting on our couches, scrolling through Instagram for hours on end while watching Friends for the fifth time, digital advertisers pounced. This was the perfect opportunity to market brands that couldn’t shine as bright through typical print advertising. 

Digital advertising in 2020 skyrocketed rising revenue in the U.S. by 12% to $139.8 billion (yup, that’s billion with a hard B). It’s almost hard to believe that during a time where everyone was struggling, advertising soared. However, you have to look at the facts: digital video encompassed the highest growth by rising 21% to $26.2 billion. Think of this like every IG Reel you scrolled through and liked or saved because it was a cute product or something you thought was really cool. Think of every ad you watch before a YouTube video. Whether you skip it or not, you probably remember which ones you’ve seen a million times (you will certainly remember those ads on your Target trips). 

Digital ads have an advantage, other than being downright entertaining – they can be more personalized, and this is something that was really focused on in 2020.

Have you ever seen an ad on Instagram that was so perfect for you that it freaked you out a little? Good – it was supposed to. Companies want to show you exactly what you need when you need it. Algorithms, previous searches, what you like, and things you save all show advertisers what you need to see…what you thrive off of.

Since 2020 brought so much sitting at home with nothing more to do than scroll through our phones, advertisers were able to gain A LOT of information on you and your interests. Don’t worry, the information they gather is harmless…advertisers just want to be able to provide you with ads that are relevant to you and your lifestyle. Something as simple as a post you liked can give advertisers a ton of insight on what else you may like. Obviously, if advertisers can get all of this information on you constantly through the day, then they can give you more personalized ads that make you more likely to purchase – and more likely to actually enjoy between scrolls.

Digital advertising is critical to surviving in this day and age. You can’t have a successful business without it. The first thing people do today is search companies (whether it’s through Instagram or YouTube) before walking in or giving them a call. When a social media page comes up, they will obviously click & explore – learning all about the who, what, when and wheres of your brand and its personality.

I can’t even begin to count how many new businesses I have followed during the pandemic. Digital advertising makes it easier to find, follow and support new companies and products than ever before. It’s important to get yourself out there. That’s why digital advertising has been (and still is) so critical during the pandemic.

Even if you are watching a movie, you still pick up your phone every now and then to scroll for a minute. Whether you’re at the grocery store, sitting on the couch, at Target, or even going on your daily walk – digital advertising is constantly in your hands…and it is our job to put your brand in your consumers’ or potential clients’ hands.

What are you waiting for? Here at Uptown Girl Media, we specialize in assisting companies and individuals highlight memories and experiences, while creatively showcasing and expanding their brand and name, by building their credentials and expanding their professional presence. Give us a call, and we can provide a unique visual experience that no one else can reproduce by curating individualized visions selectively and strategically personalized for you.

Written by Brittany Pratts

Edited by Allison Herrera⁣

Albert Einstein (supposedly) said that the definition of insanity is doing the same thing over and over again and expecting a different result. Honestly, we couldn’t agree more. That’s why no client or situation here at Uptown Girl Media deserves a cookie-cutter graphic or carbon copy campaign. 

Two snowflakes will never be identical, so think of your strategy in the same way. Let’s break it down. The strategy for a client in one field is not going to deliver the same results for a client in a totally different field. If we make a post for our own Instagram and it does really well on our page, that doesn’t mean it will do just as well on one of our client’s pages. When we create something for a client and it doesn’t do as well as we would have liked or expected, we change it to something that might work better. There are also millions of different vibes, font choices, and colors that might work for some businesses while not working for others. It is extremely important to figure out those branding aspects before you move forward. Your brand is your personality and expresses who you are before a conversation is even initially engaged.

Have you ever noticed that one post you made got a ton of engagement, while a separate post received close to no engagement? Try analyzing why that post did exceptionally well and figure out how you can include those elements more often. If something works, then it works. However, you have to realize that if something REALLY doesn’t work, then it may be time to try a new approach. Doing the same thing over and over again is only going to do one of two things: make your followers bored of the same content all the time or not get you the type of engagement you want. 

Here’s an example: 

One of our clients loves super fun, bright colors. Therefore, for that client, we create bright graphics and even IG Reels that show that they are young and fun. However, if we tried to do that same thing for a more serious business that likes more clean and simple vibes, then it just wouldn’t work. On the other hand, we also cannot expect something that looks very clean and professional to work for a company that does best with color splatters and fun fonts. Along with that, say we were to make a graphic for a company and it just does not perform how we expect. What do we do? Well, we re-evaluate it. We look at data, stats, artistic creativity, etc. We don’t just keep pushing our similar content – we figure out how we can adjust it and make it better for our clients. 

This is why we do something different for every client. No two clients look the same and no two strategies look the same. Your’s shouldn’t either. Even if you’re just a small business starting out, try a few things and see what works. Never get stuck on one idea. Just because you love it, think about if your audience will love it as well. Think about who you are…not what you are.

This is your reality check, babe. Try something new. If what you’re doing isn’t giving you the results you want, approach it in a different way…or give us a call. We’re happy to help!

Written by Anna Schutte

Edited by Allison Herrera

Customer Advocacy: What is it, and why is it important? 

In today’s world, there is no room for anything less than amazing customer support. Word of mouth remains the most common means of an endorsement. But, many companies overlook one helpful and effective thing: customer advocacy. 

So, what is customer advocacy? What role does it play? In this post, we’ll discuss everything you need to know – from the overall benefits to why we feel customer advocacy is an effective tool for any business. 

What is customer advocacy? 

Customer advocacy refers to the state of marketing in which a company focuses on the customer’s interest, and the customer serves as the spokesperson for your brand. By constantly focusing on consumers’ needs, one can be certain that future business developments, whether new products, new services, or new ways of providing a service, can be done with customers’ needs in mind. Customer advocates aren’t just repeated buyers, and they are the heart of the organization.

Why is customer advocacy important? 

Social media has changed the way brands engage with their consumers. Today, most consumers do not trust paid or placed advertisements. People are consciously seeking third-party validation. Word of mouth recommendation is a leading influence on a customer’s purchase decision. This means, having consumers promote your brand or products on your behalf will have a significant effect on your image. 

Today’s buyers are searching for brands that prioritize their customers and create brand advocates’ networks by rewarding loyalty. Companies that do not implement this could struggle against competition exceedingly difficult. 

Your customer represents a significant opportunity for your business. With consumer advocacy, the company is more likely to connect with new clients and establish long-term trusting relationships. Customer advocacy is a crucial approach towards building a brand community, where the consumer can openly share knowledge. It is essential to keep your customers involved in a community where they feel engaged. These user shots ranged from colorful landscapes to meaningful family photos. 

If you have any questions contact us at contact@uptowngirl.media. We’d love to chat with you!